SlideShare a Scribd company logo
Newcycling: sharing our experience
in local campaigning
Claire Prospert
28 January 2016
Durham
http://newcycling.org/our-campaign-5-
years-in-15-minutes/
www.newcycling.org@newcycling
5 years of campaigning for a transport
transition
Practical stuff
Setting up a formal campaign group:
Constituted unincorporated group:
- Most simple model
- Requires a constitution
- Sets out membership arrangements
- Annual report, accounts, and an Annual General Meeting
- Governed by a management committee (Chair, Secretary and
Treasurer) which meets regularly
Allows to:
- Open a bank account
- Apply to grants
- Sets up online donations via localgiving (giftaid)
- Reply to consultations (e.g. Traffic orders)
Core activities & tools
• Communication: up to date website, email
account, facebook group, twitter account, e-
newsletter, press releases
• Policies and campaign statements, replies to
consultation (strategic, engagement and
technical)
• Engagement activities with decision-makers:
meetings, surveys, rides, infra safaris, events
& conferences, and public talks
Minimum stuff
• Up to date website: history of the campaign,
accountable for activities, build a track-record
• Core group of volunteers with roles and functions
• Focus: agree key message, spread it, articulate a
campaign plan around it (i.e. annual priorities)
and define/target the change agents/decision
makers
• Clarity: how much you can do, what you don’t do,
(what you’d like to do if you had more volunteers)
Who/what do we campaign for?
Current cyclists VS future of cycling
• On one hand a campaign is for community
support of a discriminated-against minority
(cyclists, cycle lobby, cycle community)
• On the other hand we do not directly
campaign FOR that minority, but the wider
population
It’s a journey! Have fun!!
• Scoping the local landscape and key
organisations, finding allies and reacting to
opportunities
• Active membership – needs resources, skills and
volunteers
• Tools – cyclescape: how to make it work
• National campaigning: under-resourced and
unfocussed - space for cycling
• Devolution
• It’s about people
Cycle Infrastructure safaris

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NewCycling_Durhampresentation_jan2016

  • 1. Newcycling: sharing our experience in local campaigning Claire Prospert 28 January 2016 Durham http://newcycling.org/our-campaign-5- years-in-15-minutes/ www.newcycling.org@newcycling
  • 2. 5 years of campaigning for a transport transition
  • 3. Practical stuff Setting up a formal campaign group: Constituted unincorporated group: - Most simple model - Requires a constitution - Sets out membership arrangements - Annual report, accounts, and an Annual General Meeting - Governed by a management committee (Chair, Secretary and Treasurer) which meets regularly Allows to: - Open a bank account - Apply to grants - Sets up online donations via localgiving (giftaid) - Reply to consultations (e.g. Traffic orders)
  • 4.
  • 5. Core activities & tools • Communication: up to date website, email account, facebook group, twitter account, e- newsletter, press releases • Policies and campaign statements, replies to consultation (strategic, engagement and technical) • Engagement activities with decision-makers: meetings, surveys, rides, infra safaris, events & conferences, and public talks
  • 6. Minimum stuff • Up to date website: history of the campaign, accountable for activities, build a track-record • Core group of volunteers with roles and functions • Focus: agree key message, spread it, articulate a campaign plan around it (i.e. annual priorities) and define/target the change agents/decision makers • Clarity: how much you can do, what you don’t do, (what you’d like to do if you had more volunteers)
  • 7. Who/what do we campaign for? Current cyclists VS future of cycling • On one hand a campaign is for community support of a discriminated-against minority (cyclists, cycle lobby, cycle community) • On the other hand we do not directly campaign FOR that minority, but the wider population
  • 8. It’s a journey! Have fun!! • Scoping the local landscape and key organisations, finding allies and reacting to opportunities • Active membership – needs resources, skills and volunteers • Tools – cyclescape: how to make it work • National campaigning: under-resourced and unfocussed - space for cycling • Devolution • It’s about people
  • 9.