This document provides information for participants in the Measure What Matters Cohort 2016 program. It outlines the goals of the program, which are to help organizations invite companies to measure their social and environmental impact, engage companies to improve their impact over time, and benchmark company performance. The timeline for the six-month cohort is presented, including kickoff training, monthly educational calls, and a final summit to share results. Requirements for participating organizations are also listed, such as preparing custom web pages and strategy documents for their pilot programs.
Mission Statement: The goal was to apply an analytics framework and architecture to deliver actionable performance insights required by NIH's Program stakeholders, and to document the systems, processes, protocols, policies and responsibilities for collecting the required datasets to advance and drive forward the All of Us Research program initiative in support of the NIH goals and objectives including participating consortium marketing partners.
Mission Statement: The goal was to apply an analytics framework and architecture to deliver actionable performance insights required by NIH's Program stakeholders, and to document the systems, processes, protocols, policies and responsibilities for collecting the required datasets to advance and drive forward the All of Us Research program initiative in support of the NIH goals and objectives including participating consortium marketing partners.
Company X - Digital Marketing for Molecular PathologyPartha Dutta
Harness the power of digital marketing to elevate Company X's industry position and accelerate its growth trajectory. This comprehensive 6-month plan outlines a strategic approach to drive website traffic, generate qualified leads, and enhance brand awareness among key decision-makers in the molecular pathology domain.
Strategic Pillars for Digital Success
• Search Engine Optimization (SEO): Position Company X's website at the forefront of search engine results, ensuring visibility when potential customers seek information about molecular pathology solutions.
• Content Marketing: Establish Company X as a thought leader by creating and distributing high-quality, informative content that resonates with the target audience.
• Social Media Engagement: Cultivate a strong online presence by actively engaging with potential customers on social media platforms, fostering brand loyalty and driving traffic to the website.
• Targeted Advertising: Leverage the power of paid advertising campaigns to reach a wider audience, targeting specific demographics and interests to maximize lead generation.
• Performance Measurement and Continuous Optimization: Regularly monitor key metrics such as website traffic, lead generation, and brand awareness to assess the effectiveness of the strategies and make data-driven adjustments for continuous improvement.
Unlocking the Potential of Digital Marketing
This strategic digital marketing plan empowers Company X to achieve its ambitious goals:
• Website Traffic Surge: Increase website traffic by 20% in the next 6 months, attracting a wider audience of potential customers seeking innovative molecular pathology solutions.
• Qualified Lead Generation: Generate 100 qualified leads per month in the next 6 months, nurturing relationships with potential customers who are genuinely interested in Company X's products and services.
• Enhanced Brand Awareness: Elevate Company X's brand recognition by 15% in the next 6 months, positioning the company as a trusted leader in the molecular pathology industry.
Embark on the Digital Transformation Journey
Embrace the transformative power of digital marketing and propel Company X to new heights of success. This comprehensive plan provides a roadmap for achieving sustainable growth, establishing Company X as a pioneer in the ever-evolving landscape of molecular pathology.
Back & Spine Pain Management Doctors, Surgeon Website Marketing Proposalbasicspine
Spine and Neurosurgeons who perform surgeries to treat back pain, spine pain and other joint related conditions often empty companies to perform online marketing. Try a real medical marketing firm, located in Newport Beach which is next to Irvine in Orange County, California. We suggest the best method for cost effective marketing online is by a medial marketing firm. The down fall is these marketing firms do not understand medical rules and regulations and can easily get these pain management practice in trouble. Professional example of a Medical Device Company marketing proposal slideshow. Back and Spine Pain doctors seeking a tool to aid in the recovery of lower back pain and the tools and devices used to provide this relief is given in a marketing plan for search engine optimization for on page and off page. This explains the reasons why a company would need help with marketing online. Simple "on page" SEO no longer does the trick. If you have questions, please contact us (866) 398-0868.
http://www.Basicspine.com : Example Site
EDOs have been measuring their performance for years, but with differing viewpoints, metrics have gotten muddy and misunderstood. In 2011, Atlas put together its first survey of EDO outcomes to assist EDOs in planning their marketing, business attraction, and business retention programs.
Social Business at Executing Social Media by Acuity ForumsAlex Zagoumenov
My presentation from Executing Social Media event by Acuity Forums in Calgary, where I talk about internal social media execution, the process and practices.
Atlas High Performance Economic Development is a Team Sport - Pure MichiganAtlas Integrated
Atlas Advertising and Community Systems CEO Ben Wright presents "High Performance Economic Development is a Team Sport" to Pure Michigan Economic Development team in 2015, in Kalamazoo, Michigan
SCAA members are invited to use a sophisticated software system to track sustainability metrics from producers through retailers and to use the system to collaborate around development projects. The START system (Sustainability Tracking And Reporting Tool) provides CSR transparency, operating savings and development project collaboration.
Reload Media Quarterly Breakfast Series - 'Planning Your Digital for the New ...Reload Media
Presentation from the Reload Media Quarterly Breakfast held on the 25th May, 2018.
Topic:
Planning your Digital Marketing for FY18/19
Speakers:
Craig Somervile - Managing Director, Reload Media
Libby O'Brien - Head of Digital, Flight Center Travel Group
2010 National Workforce Development Campaign N A W B ConferenceCelina Shands
There’s no doubt that the economy and ARRA funding have put workforce issues “front and center” with the news media. How do you leverage these trends to capture the support of the news media and build community awareness and interest in your workforce initiatives? Join NAWB’s 2010 National Workforce Development Campaign to tell our powerful story in how our system impacts the lives of so many across the country.
October 2013 - Public legal education (PLE) is increasingly delivered online. This webinar will look at how to leverage a number of free or low-cost online tools (including Google Analytics and iPerceptions surveys) to acquire data to measure your impact and align with your key performance indicators or KPIs.
Other tools that will be discussed include online user testing tools and what metrics matter when it comes social media evaluation.
Level up - First SDGs accelerator in CEEEmanuele Musa
Babele.co & Nod Makerspace are launching the first SDGs accelerator in Central & Eastern Europe, aimed at supporting the Sustainable Development Goals of the UN.
Here is the model:
- We invite different corporation choose 1 or more SDGs that they wish to support;
- We scout for different NGOs and social ventures promoting these SDGs;
- We let the corporate choose the venture that they want to adopt for the program;
Both venture and up to 10 employees from the sponsor company will attend the accelerator. The goal is three-fold:
- Support the social enterprise to scale its impact;
- Foster the entrepreneurial mindset of corporate employees;
- Use the program as a platform to develop a corporate-startup collaboration, focused on the SDG that both wish to support.
If you wish to learn more, please reach out to manu@babele.co
Competing in Economic Development? Use BenchmarkingAtlas Integrated
As economic developers, each one of us is interested in what our peers are doing. The most admired EDOs always seem to be doing things a little bit differently, a little bit better. During this webinar, we will show you how certain communities are taking the time to find new, meaningful ways to measure their impact, adjust their tactics, and play on an entirely different level. Find out who the highest performing economic development organizations in the country are and what they are doing to stay on top.
More Related Content
Similar to Measure What Matters Cohort - Preparing to Launch
Company X - Digital Marketing for Molecular PathologyPartha Dutta
Harness the power of digital marketing to elevate Company X's industry position and accelerate its growth trajectory. This comprehensive 6-month plan outlines a strategic approach to drive website traffic, generate qualified leads, and enhance brand awareness among key decision-makers in the molecular pathology domain.
Strategic Pillars for Digital Success
• Search Engine Optimization (SEO): Position Company X's website at the forefront of search engine results, ensuring visibility when potential customers seek information about molecular pathology solutions.
• Content Marketing: Establish Company X as a thought leader by creating and distributing high-quality, informative content that resonates with the target audience.
• Social Media Engagement: Cultivate a strong online presence by actively engaging with potential customers on social media platforms, fostering brand loyalty and driving traffic to the website.
• Targeted Advertising: Leverage the power of paid advertising campaigns to reach a wider audience, targeting specific demographics and interests to maximize lead generation.
• Performance Measurement and Continuous Optimization: Regularly monitor key metrics such as website traffic, lead generation, and brand awareness to assess the effectiveness of the strategies and make data-driven adjustments for continuous improvement.
Unlocking the Potential of Digital Marketing
This strategic digital marketing plan empowers Company X to achieve its ambitious goals:
• Website Traffic Surge: Increase website traffic by 20% in the next 6 months, attracting a wider audience of potential customers seeking innovative molecular pathology solutions.
• Qualified Lead Generation: Generate 100 qualified leads per month in the next 6 months, nurturing relationships with potential customers who are genuinely interested in Company X's products and services.
• Enhanced Brand Awareness: Elevate Company X's brand recognition by 15% in the next 6 months, positioning the company as a trusted leader in the molecular pathology industry.
Embark on the Digital Transformation Journey
Embrace the transformative power of digital marketing and propel Company X to new heights of success. This comprehensive plan provides a roadmap for achieving sustainable growth, establishing Company X as a pioneer in the ever-evolving landscape of molecular pathology.
Back & Spine Pain Management Doctors, Surgeon Website Marketing Proposalbasicspine
Spine and Neurosurgeons who perform surgeries to treat back pain, spine pain and other joint related conditions often empty companies to perform online marketing. Try a real medical marketing firm, located in Newport Beach which is next to Irvine in Orange County, California. We suggest the best method for cost effective marketing online is by a medial marketing firm. The down fall is these marketing firms do not understand medical rules and regulations and can easily get these pain management practice in trouble. Professional example of a Medical Device Company marketing proposal slideshow. Back and Spine Pain doctors seeking a tool to aid in the recovery of lower back pain and the tools and devices used to provide this relief is given in a marketing plan for search engine optimization for on page and off page. This explains the reasons why a company would need help with marketing online. Simple "on page" SEO no longer does the trick. If you have questions, please contact us (866) 398-0868.
http://www.Basicspine.com : Example Site
EDOs have been measuring their performance for years, but with differing viewpoints, metrics have gotten muddy and misunderstood. In 2011, Atlas put together its first survey of EDO outcomes to assist EDOs in planning their marketing, business attraction, and business retention programs.
Social Business at Executing Social Media by Acuity ForumsAlex Zagoumenov
My presentation from Executing Social Media event by Acuity Forums in Calgary, where I talk about internal social media execution, the process and practices.
Atlas High Performance Economic Development is a Team Sport - Pure MichiganAtlas Integrated
Atlas Advertising and Community Systems CEO Ben Wright presents "High Performance Economic Development is a Team Sport" to Pure Michigan Economic Development team in 2015, in Kalamazoo, Michigan
SCAA members are invited to use a sophisticated software system to track sustainability metrics from producers through retailers and to use the system to collaborate around development projects. The START system (Sustainability Tracking And Reporting Tool) provides CSR transparency, operating savings and development project collaboration.
Reload Media Quarterly Breakfast Series - 'Planning Your Digital for the New ...Reload Media
Presentation from the Reload Media Quarterly Breakfast held on the 25th May, 2018.
Topic:
Planning your Digital Marketing for FY18/19
Speakers:
Craig Somervile - Managing Director, Reload Media
Libby O'Brien - Head of Digital, Flight Center Travel Group
2010 National Workforce Development Campaign N A W B ConferenceCelina Shands
There’s no doubt that the economy and ARRA funding have put workforce issues “front and center” with the news media. How do you leverage these trends to capture the support of the news media and build community awareness and interest in your workforce initiatives? Join NAWB’s 2010 National Workforce Development Campaign to tell our powerful story in how our system impacts the lives of so many across the country.
October 2013 - Public legal education (PLE) is increasingly delivered online. This webinar will look at how to leverage a number of free or low-cost online tools (including Google Analytics and iPerceptions surveys) to acquire data to measure your impact and align with your key performance indicators or KPIs.
Other tools that will be discussed include online user testing tools and what metrics matter when it comes social media evaluation.
Level up - First SDGs accelerator in CEEEmanuele Musa
Babele.co & Nod Makerspace are launching the first SDGs accelerator in Central & Eastern Europe, aimed at supporting the Sustainable Development Goals of the UN.
Here is the model:
- We invite different corporation choose 1 or more SDGs that they wish to support;
- We scout for different NGOs and social ventures promoting these SDGs;
- We let the corporate choose the venture that they want to adopt for the program;
Both venture and up to 10 employees from the sponsor company will attend the accelerator. The goal is three-fold:
- Support the social enterprise to scale its impact;
- Foster the entrepreneurial mindset of corporate employees;
- Use the program as a platform to develop a corporate-startup collaboration, focused on the SDG that both wish to support.
If you wish to learn more, please reach out to manu@babele.co
Competing in Economic Development? Use BenchmarkingAtlas Integrated
As economic developers, each one of us is interested in what our peers are doing. The most admired EDOs always seem to be doing things a little bit differently, a little bit better. During this webinar, we will show you how certain communities are taking the time to find new, meaningful ways to measure their impact, adjust their tactics, and play on an entirely different level. Find out who the highest performing economic development organizations in the country are and what they are doing to stay on top.
Similar to Measure What Matters Cohort - Preparing to Launch (20)
2. A historic culture shift is underway
To use business as a force for good
and build a more inclusive economy
3. Measure What Matters is about accelerating this
culture shift.
We envision that one day all companies will
measure their impact with as much rigor as they
measure their profits.
4. Welcome to the Measure What Matters Community
Over 150 institutions: banks, investors, business associations, accelerators, supply chain managers, and
government agencies are helping companies Measure What Matters
5. Company assessment and engagement platform
Used by 40,000 businesses in over 140 countries
www.bimpactassessment.net
Used by 150 institutions* to aggregate and analyze impact data
from the Assessment.
www.b-analytics.net
*Ranging from governments, business associations, financial institutions, to
corporate supply chains.
Tools that make it easy:
B Impact Assessment and B Analytics
6. Our job is to help you launch a
Measure What Matters program
Invite companies to
measure their impact
using the QIA
Engage companies with
tools and data to help
them improve their social
and environmental
impact
Benchmark and Analyze
the performance of your
companies using B
Analytics
1 2 3
7. Step : Invite
Invite companies to take the Quick Impact
Assessment and measure their impact
1
● Free, confidential tool
● Don’t have to be the CEO to use it
● Benchmark performance against
thousands of companies
Builds on the B Impact Assessment, used by 40,000+ businesses globally
8. Step : Engage
Engage companies with tools and data to help
them improve their social and environmental
impact
2
● Help companies utilize impact improvement
tools and resources
● Create an improvement action plan
● high touch vs. low touch strategies for
support
Program geared towards helping companies improve
9. Step : Benchmark and Analyze
Benchmark and Analyze the performance of your
companies using B Analytics
3
● Gain insight into each company’s strengths
and weaknesses
● Understand how your companies perform
against industry peers
● Track and report on performance
year on year
Data for 13,000+ companies, largest database of social and environmental performance data of
for profit companies in the world
10. What you will learn
1. Campaign Setup (on the web, in membership materials, etc.)
2. How to administer the Assessment
3. How to Organize Workshops to drive adoption
4. How to Organize Peer Circles / Communities of Practice
5. How to Interpret Results from B Analytics
6. How to Help Companies Improve Impact
7. How to Celebrate Improvements, Reward Participation
8. How to Communicate Your Impact
Over the six months, you will learn:
11. The Cohort Timeline
Class of 2016
March 8 Call to prepare for launch of cohort in May
April 11 Submit materials for tech setup
Mid May
Cohort Kick-off Training
Program orientation - NYC
June Call 1: Deep Dive on Standards
July Call 2: How to run a workshop, webinar, and peer circle around the QIA
August Call 3: B Analytics 101: How to help companies improve
September Call 4: B Analytics 201: Analyzing performance and communicating results
October 19-21
Measure What Matters Summit 2016
Share early results with Measure What Matters Community - Durham, NC
November Call 5: Scaling the program beyond the pilot
12. Cohort Kickoff Training
Tentative: May 16-17 or 23-24, Philadelphia (Wayne) or NYC
10 am Get to know your fellow cohort members
11 am Our shared vision
12 pm Lunch
1 pm Overview of Measure What Matters Program: The Year Ahead
3 pm What we hope to accomplish
5 pm Dinner
9 am Breakfast and fun exercise
10 am What businesses will experience (QIA and BIA)
11 pm How to track companies progress (B Analytics)
12 pm Lunch
1 pm Communicating about and integrating the program
2 pm How we will work together as a cohort
3 pm Goals and Milestones for the year ahead
Day 1 Day 2
*Confirm preferred date and location by next week March 15
13. Preparing to Launch
What’s needed to get ready for the cohort
Materials for custom landing pages
Ready your team
Ready your organization
Strategy for pilot program
1
2
3
4
15. What’s needed
Ready your team2
● Team members who should come to in-person training
○ Relationship/Account Managers
○ Data Analysts
○ Program Managers
● Team must be able to attend all meetings
● Use webcams
● Be prepared to get your hands dirty
● Respect confidentiality
16. What’s needed
Ready your organization3
Build internal buy-in and get ready to hit the
ground running:
● Plan to host brown-bag lunch with entire team to
inform them about program
17. What’s needed
Draft strategy and goals for pilot program4
Year 1 Year 2
% of network using the QIA?
% of network completed BIA
% of community that has an
improvement plan
% of community improved by X#
of points?
Other indicators
What do you hope to accomplish in year 1?
year 2?
How can you leverage existing programming,
resources to execute program?
What would success look like?
18. Next Steps
1 2 3
Prepare your team to hit
the ground running on
May 23rd
Join us tomorrow for the
2016 Measure What
Matters Preview
Materials for tech setup:
1. landing page
2. list of B Analytics
users
3. Custom questions
for QIA
April 11th
19. B Lab serves a global movement of people
using business as a force for good by:
- Shining a light on the leaders thru B Corp
Certification
- Creating paths for all businesses to follow thru
mission aligned legal structures and tools to
measure what matters
This program is supported by
B Lab, a non-profit organization.