Spice Mobiles, India’s leading mobile handset company, is set to launch a wide range of feature rich phones for its consumers at pocket friendly prices. The new smartphone portfolio - X Life Series is focused on the sub-Rs 5,000 segment as the company aims to capture a bigger market share in the Tier II and Tier III markets. The company has lined up a robust portfolio comprising of 40 new phones with never before features in this price range.

1. Spice ups the ante this festive season with a wide range of new launches
Planning to launch 40 feature rich phones at pocket friendly prices
This festive season Spice Mobiles, India’s leading mobile handset company, is set to launch a wide range
of feature rich phones for its consumers at pocket friendly prices. The new smartphone portfolio - X Life
Series is focused on the sub-Rs 5,000 segment as the company aims to capture a bigger market share in
the Tier II and Tier III markets. The company has lined up a robust portfolio comprising of 40 new
phones with never before features in this price range.
Keeping in line with its brand promise of always offering the latest technology to its consumers at
affordable prices, the new X Life series of smartphones from Spice Mobiles has been designed basis a
growing demand for high quality smartphones at a lower price point. As a category first, the company
has introduced the Dragontrail™ glass across its range in the sub-Rs. 5000 smartphone segment.
Dragontrail™ is a high quality chemically strengthened display glass that is upto six times stronger than
conventional soda lime glass, making your smartphone screen resistant to damages and scratches.
In the feature phone segment as well, consumers can now benefit from the unique “Powershare”
feature that allows the use of a feature phone as an alternative powerbank for smartphones, feature
phones and some Bluetooth devices. These innovative feature phones are designed with a long lasting
battery power of upto 3000 mAh, thus eliminating the burden of carrying along an additional
powerbank device.
Mr. Amandeep Singh, CEO, Spice Mobiles said, “At Spice Mobiles, we have always been
committed to address our consumers’ need for high quality smartphones that complement their
lifestyle. After intensive market research, we observed that consumers in Tier II and III cities led
very active lives and were concerned about the safety and resistance of their smartphone
screen. Keeping this important factor in mind, we are excited to launch the new X Life Series
range of smartphones with the innovative and damage resistant Dragontrail™ glass, as a
category first in the sub-Rs 5,000 segment. With a wide and innovative product range to choose

2. from this festive season, we look forward to receiving an overwhelming response from our
consumers.”
Targeted towards customers in Tier II and III cities, Spice Mobiles has conceptualized and introduced the
new X Life series of smartphones with innovative features and superior built quality. The series is
specially designed for consumers seeking an exciting combination of innovation and great design at
affordable price points.
These latest offerings by Spice will be available across India through all major retail stores including
Spice Hotspot stores.
About Spice Mobiles
Spice Mobiles, the Devices business of Spice Mobility Ltd is one of the fastest growing mobile internet
devices company in India. With a customer base of over 20 million and an annual volume of over 8
million devices, the BSE/NSE listed, Spice Mobiles has market share of nearly 4-5% of the Indian mobile
devices market. With a brand ideology that seeks to be the catalyst enabling the common man in
believing in their abilities, keeping pace with the social change through technology, Spice has been the
bridge connecting the small town aspirations with big dreams. Spice Mobiles has been gradually
consolidating its stand in the smartphones business while having already been a strong player in the
feature phones segment. Known for innovation, Spice has been the first to launch a smartphone with a
5MP Wide Angle Front Camera, the Pinnacle Pro, for which, it also won the prestigious Golden Peacock
Innovation award in 2014. It was also the first Indian brand to launch a Full high definition smartphone,
the Pinnacle FHD. The company has to its credit several firsts including the Dual SIM phones – across
GSM, CDMA, Triband& Touch Screen PDA and smart devices on Android platform. Spice Mobiles had
won the Golden Peacock Innovation award for India’s 1st 3D phone in 2010 and the country’s 1st Dual
sim phone in 2007. Spearheaded by Mr. Dilip Modi, Chairman, Spice Mobility Ltd, Spice has business
operations spanning across India, Singapore, Malaysia, Thailand, Indonesia, Nepal, Uganda, Zimbabwe
and Sri Lanka. Spice Mobiles has also been featured in Forbes 2010 Asia’s 200 ‘best under a Billion
dollar’ Companies.
Website – www.spicemobiles.com Facebook – www.facebook.com/SpiceMobiles
Twitter - https://twitter.com/spice_mobiles
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For further information, please contact:
Spice Mobility Ltd.
Natasha Tandon
natasha.tandon@smobility.in
Avian Media
Riticka Dutta | riticka@avian-media.com | +91 9911717995
Parul Kohli | parulkohli@avian-media.com | +91 8860334379