The document proposes a DIY personal care shop targeting women aged 18-50 who prefer natural beauty solutions and seek control over their personal care products. The shop will provide expert assistance, high-quality ingredients, and DIY methods, accommodating the busy lifestyles of modern women. The business model emphasizes personal attention, holistic approaches to beauty, and access to monthly personal care resources.

1. BY—ANJALI MEHTA(PGDM2/1504)
RMS INDIVIDUAL ASSIGNMENT:NEW RETAIL IDEA INFOGRAPHICS
DO IT YOURSELF
(DIY PERSONAL CARE SHOP)

2. NEW RETAIL IDEA TARGET GROUP
RETAIL OFFERINGS
NEED GAP ANALYSISNEW RETAIL IDEA TARGET GROUP
 18-50 years women
 Inner beauty naïve: Believer of in-
ner natural beauty
 Holistic approach: Adopts a holistic
outlook to personal care rather than
depending on chemical based prod-
ucts like cosmetics
 Seeking control: Want to gain con-
trol over the things that goes not on-
ly into her mouth but what is ap-
plied on her body
 Time Bound: But does not have the time to go to par-
lors regularly for personal care
 DIY personal care shop
 Based upon Do it yourself concept. It
is a unique retail shop where in cus-
tomers will get personal assistance for
their personal care issues from ex-
perts about the best DIY method for
them.
 Under the same roof they can get the
detailed procedure and all the ingredi-
ents for that method of high quality.
 Our trained staff will help them to get
those ingredients in right amount and
will also give the demo of how to
make the product if required.
BRAND LOGO
BRAND NAME: DIY
TAGLINE: Do it your-
self while we tell you
the best way
REASONS FOR
CHOOSING THIS
IDEA: There is a shift
towards natural in-
gredients and people
want to gain control
over the things they
apply on their body.
HIGHEST QUALITY
INGREDIENTS
BODY CARE EXPERT
SUGGESTIONS
POCKET FRIENDLY PRICESPERSONAL ASSISTANCE
MONTHLY BODY CARE
MAGAZINE
NEED GAP ANALYSIS
Due to the changing lifestyle of the
women there is need for methods such
as DIY for personal care that can save
their time and are convenient.
Demand for natural products and great-
er knowledge of what goes to make a
product is increasing.
FULFILMENT
DIY shop provides personal care expert
suggestions to solve their problems.
Help them to get high quality ingredi-
ents under one roof with personal assis-
tance on making the product. Hence,
saving their time, efforts & money, giv-
ing them control over ingredients also.

3. BUYERS PERSONA
CUSTOMER JOURNEY MAP
STRATEGIES TO CREATE COMPETITIVE ADVANTAGE
Personal attention and high ingredient quality is our USP served on the platter of DIY that fits into the need of today’s women hectic lifestyle and urge for natu-
ral beauty.
 Customers get expert advice for their personal care problems Complete body care complemented by pocket care
 DIY solutions save their time of going to parlour Save efforts and time for finding the correct ingredients & DIY method details
Feel the need for embracing
their natural beauty and
adopting DIY methods due to
time pressed schedule and
increasing usage of chemicals
in personal care products.
Search online for DIY and see
our website and/or see the ad-
vertisement for DIY personal
care shop
Visit our store or website for
more details.
Get an appointment with
body care expert and dis-
cuss their issues
Get the right DIY solution.
We help them choose the best
ingredients and guide them
the procedure for DIY
Customers place the order
Customers get monthly person-
al care magazine on subscrip-
tion
Customers share their expe-
rience or feedback with us
 Aradhya, 28 years
 Working in telecom industry
 Single , stays alone
 Fond of going to parties and
clubs with her friends
 Like to experiment with new
hair styles
 But have low hair density and no shine
 Want voluminous & shiny hairs
 Radhika, 20 years
 B.Tech (CS) final year
 Prefer home remedies over cos-
metics for her face
 Looking for a cos t effective and
long term solution for her acne
problem
 Does not want to use harsh chemical ointments
 Madhavi, 37 years
 Housewife, have two kids
 Does not get time to go to par-
lour for regular massages due
to household chores
 Looking for natural home made
quick face packs and gels for massage
 But does not know what to apply and how to make
such products

4. BUSINESS MODEL CANVAS
KEY PARTNERS KEY ACTIVITIES VALUE
PROPOSITION
CUSTOMER
RELATIONSHIPS
CUSTOMER
SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
 Raw materi-
al suppliers
 Personal care ex-
pert
 Website developers
 Delivery partners
 We source and
bring you the purest
ingredients for DIY
that embody your
natural beauty with
personal assistance
from body care ex-
perts.
 Helping cus-
tomers to
choose best ingredi-
ents
 Providing DIY meth-
ods for problems
 Focus on providing
DIY solutions for
complete body care
to customers
 High quality ingredi-
ents
 Personal attention
 18-50 years wom-
en
 Believer of inner
natural beauty
 Spend time on her-
self by adopting a
holistic lifestyle to
look good.
 Want to gain con-
trol over the things
that goes not only
into her mouth but
what is applied on
her body
 Trained staff
 Raw material
 Body care expert
 Website
 Physical retail shop
 Home delivery
 Body care blogs
 Raw material cost
 Personal care expert charges
 Website development & maintenance
 Retail operation cost
 Staff salary
 Sales
 Offline & online subscription for monthly per-
sonal care magazine
 Body care expert consultancy fee