Magnet Media & Vidyard Present: Using Video At Every Step Of The Customer Jou...magnetmedia
Magnet Media & Vidyard Present: Using Video At Every Step Of The Customer Journey - Learn how to use video to grow your brand awareness, generate leads, and close business, with project examples from both companies.
It is a case study on The Body Shop, a cosmetic company founded by Anita Roddick now under L'Oreal.
It shows the birth, growth, bottlenecks, achievements, competitors, social responsibility, markets and the product range of Body Shop.
Magnet Media & Vidyard Present: Using Video At Every Step Of The Customer Jou...magnetmedia
Magnet Media & Vidyard Present: Using Video At Every Step Of The Customer Journey - Learn how to use video to grow your brand awareness, generate leads, and close business, with project examples from both companies.
It is a case study on The Body Shop, a cosmetic company founded by Anita Roddick now under L'Oreal.
It shows the birth, growth, bottlenecks, achievements, competitors, social responsibility, markets and the product range of Body Shop.
You can view an article for this presentation at:
http://www.mastey.com/organic-hair-color-what-you-should-know
Organic Hair Color is a very popular term right now in the professional beauty industry. Unfortunately it is a falsehood that has been spread by marketing and not real organic product creation. This presentation walks you through how to check to see if your "Organic Color" is really Organic. SPOILER: There are NO Truly Organic Hair Colors on the market today from any country in the world.
A competitive market strategy for Himalaya Drugs to launch a new ayurvedic beauty product in the market and build an competitive advance over its competitors
a digital marketing plan for a high end beauty product. this won the client's nod, although no word yet on execution.
detailed plan can now be created following this strategic direction.
Diploma project for Semester 8 in BA(H) Communication design in Pearl Academy. A hypothetical brand - O3 India.
The exercise was to develop the brand as well as design the collateral for it. The references were taken from real clients who wanted to set up this business and needed guidance and insights into their Brand and sub brands.
You can view an article for this presentation at:
http://www.mastey.com/organic-hair-color-what-you-should-know
Organic Hair Color is a very popular term right now in the professional beauty industry. Unfortunately it is a falsehood that has been spread by marketing and not real organic product creation. This presentation walks you through how to check to see if your "Organic Color" is really Organic. SPOILER: There are NO Truly Organic Hair Colors on the market today from any country in the world.
A competitive market strategy for Himalaya Drugs to launch a new ayurvedic beauty product in the market and build an competitive advance over its competitors
a digital marketing plan for a high end beauty product. this won the client's nod, although no word yet on execution.
detailed plan can now be created following this strategic direction.
Diploma project for Semester 8 in BA(H) Communication design in Pearl Academy. A hypothetical brand - O3 India.
The exercise was to develop the brand as well as design the collateral for it. The references were taken from real clients who wanted to set up this business and needed guidance and insights into their Brand and sub brands.
Project Cost Management, key processes involved and understanding resource planning in detail, its input, tools and techniques, output in the resource planning process
From wheel to twitter; Where Do Innovations come from?Anjali Mehta
Based on chapter of the book "Kellogg on Marketing", this presentation gives an overview of how the innovation is cumulative and diffused. it also talks about the business implications of the innovation that a marketing manager should understand to develop a successful innovation strategy.
Nivea exploits the potential of a full-screen takeover to create a perfect product showcase environment and encourage use of the Facebook store built for its male consumer audience
definition of international marketing, how to enter foreign markets, adaptations needed and Australia as favored destination for doing international business
Infographic depicting the timeline of Provogue brand,its retail stores,number of employess, product range,market share,competitors, brand ambassadors, number of employess and trivia
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
What is digital marketing And why is it used?125albina
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
2. NEW RETAIL IDEA TARGET GROUP
RETAIL OFFERINGS
NEED GAP ANALYSISNEW RETAIL IDEA TARGET GROUP
18-50 years women
Inner beauty naïve: Believer of in-
ner natural beauty
Holistic approach: Adopts a holistic
outlook to personal care rather than
depending on chemical based prod-
ucts like cosmetics
Seeking control: Want to gain con-
trol over the things that goes not on-
ly into her mouth but what is ap-
plied on her body
Time Bound: But does not have the time to go to par-
lors regularly for personal care
DIY personal care shop
Based upon Do it yourself concept. It
is a unique retail shop where in cus-
tomers will get personal assistance for
their personal care issues from ex-
perts about the best DIY method for
them.
Under the same roof they can get the
detailed procedure and all the ingredi-
ents for that method of high quality.
Our trained staff will help them to get
those ingredients in right amount and
will also give the demo of how to
make the product if required.
BRAND LOGO
BRAND NAME: DIY
TAGLINE: Do it your-
self while we tell you
the best way
REASONS FOR
CHOOSING THIS
IDEA: There is a shift
towards natural in-
gredients and people
want to gain control
over the things they
apply on their body.
HIGHEST QUALITY
INGREDIENTS
BODY CARE EXPERT
SUGGESTIONS
POCKET FRIENDLY PRICESPERSONAL ASSISTANCE
MONTHLY BODY CARE
MAGAZINE
NEED GAP ANALYSIS
Due to the changing lifestyle of the
women there is need for methods such
as DIY for personal care that can save
their time and are convenient.
Demand for natural products and great-
er knowledge of what goes to make a
product is increasing.
FULFILMENT
DIY shop provides personal care expert
suggestions to solve their problems.
Help them to get high quality ingredi-
ents under one roof with personal assis-
tance on making the product. Hence,
saving their time, efforts & money, giv-
ing them control over ingredients also.
3. BUYERS PERSONA
CUSTOMER JOURNEY MAP
STRATEGIES TO CREATE COMPETITIVE ADVANTAGE
Personal attention and high ingredient quality is our USP served on the platter of DIY that fits into the need of today’s women hectic lifestyle and urge for natu-
ral beauty.
Customers get expert advice for their personal care problems Complete body care complemented by pocket care
DIY solutions save their time of going to parlour Save efforts and time for finding the correct ingredients & DIY method details
Feel the need for embracing
their natural beauty and
adopting DIY methods due to
time pressed schedule and
increasing usage of chemicals
in personal care products.
Search online for DIY and see
our website and/or see the ad-
vertisement for DIY personal
care shop
Visit our store or website for
more details.
Get an appointment with
body care expert and dis-
cuss their issues
Get the right DIY solution.
We help them choose the best
ingredients and guide them
the procedure for DIY
Customers place the order
Customers get monthly person-
al care magazine on subscrip-
tion
Customers share their expe-
rience or feedback with us
Aradhya, 28 years
Working in telecom industry
Single , stays alone
Fond of going to parties and
clubs with her friends
Like to experiment with new
hair styles
But have low hair density and no shine
Want voluminous & shiny hairs
Radhika, 20 years
B.Tech (CS) final year
Prefer home remedies over cos-
metics for her face
Looking for a cos t effective and
long term solution for her acne
problem
Does not want to use harsh chemical ointments
Madhavi, 37 years
Housewife, have two kids
Does not get time to go to par-
lour for regular massages due
to household chores
Looking for natural home made
quick face packs and gels for massage
But does not know what to apply and how to make
such products
4. BUSINESS MODEL CANVAS
KEY PARTNERS KEY ACTIVITIES VALUE
PROPOSITION
CUSTOMER
RELATIONSHIPS
CUSTOMER
SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
Raw materi-
al suppliers
Personal care ex-
pert
Website developers
Delivery partners
We source and
bring you the purest
ingredients for DIY
that embody your
natural beauty with
personal assistance
from body care ex-
perts.
Helping cus-
tomers to
choose best ingredi-
ents
Providing DIY meth-
ods for problems
Focus on providing
DIY solutions for
complete body care
to customers
High quality ingredi-
ents
Personal attention
18-50 years wom-
en
Believer of inner
natural beauty
Spend time on her-
self by adopting a
holistic lifestyle to
look good.
Want to gain con-
trol over the things
that goes not only
into her mouth but
what is applied on
her body
Trained staff
Raw material
Body care expert
Website
Physical retail shop
Home delivery
Body care blogs
Raw material cost
Personal care expert charges
Website development & maintenance
Retail operation cost
Staff salary
Sales
Offline & online subscription for monthly per-
sonal care magazine
Body care expert consultancy fee