The global healthcare industry is projected to grow from $1.58 trillion in 2015 to $1.68 trillion in 2016, with India's healthcare and pharma market experiencing substantial growth from ₹3,01,500 crores in 2008 to ₹7,37,000 crores in 2016. The aesthetic industry is expanding rapidly, boasting a 15-20% growth rate, and there is a noticeable demand for aesthetic procedures among both genders. Additionally, the healthcare sector is expected to create over 40 million new jobs by 2020, driven by increased lifestyle diseases, higher disposable income, and government investment in medical infrastructure.

1. Healthcare &
Pharma Industry
The Great Potential
By-
Anjali Mehta
(Marketing Executive, Aakaar MedicalTechnologies Pvt. Ltd)

2. Healthcare &
Pharma
Market:
TheGlobal
Outlook
Source:What Will Global Healthcare Revenue By Sector Look Like in
2016?(2015, medical Device and Diagnostic Industry, MDD1)
2
Global healthcare industry revenue will increases by 6.9%
$1.58 trillion (2015) To $1.68 trillion(2016)

3. Indian
Healthcare &
Pharma
Market:
The Sunrise
Sector
Sources: Frost & Sullivan, LSI Financial Services, Deloitte,TechSci Research 3
2008: 3,01,500 Cr.
2016: 7,37,000 Cr.
2020: 18,76,000 Cr.
USD

4. Aesthetic
Industry:
The
Glamorous
Side
 Current size of Indian beauty & cosmetic
market stands at INR 6,365 crore ($950 mn)
 Growing at the rate of 15-20%
 Commendable demand of 1:1 male to
female ratio for aesthetic procedures.
 These procedures have 100 per cent
growth rate per year in India
Source: Rapidly growing Indian aesthetics business shows bright future growth, 2015 4

5. Revenue
Share
69%
22%
9%
Revenue Share:Indian Pharma Share
Generic drugs
OTC medicines
Patented drugs
5Source: Neilsen India Report, MarketingWhite Book (2016)

6. Growth
Drivers
Source: Neilsen India Report, MarketingWhite Book (2016) 6
Rise in
number
lifestyle
diseases
Higher
disposable
income:
Healthcare
expenditure
has reached
5% of the
GDP
Increased
expenditure
on medical
infrastructure
by
government
More no. of
chemists in
India giving
boost to
OTC
medicines

7. TopTrends
Source: 2017 global health care sector outlook, Deloitte report 7
INNOVATION
Innovation is at the heart of the advancing healthcare sector

8. TopTrends
Source: Nielsen Consumer Health monitor 8
OTC RUSH
Increased frequency of lifestyle diseases reveals a clear opportunity for
the OTC sector as such diseases lend themselves to self medication.
Headache
Fever
Cough & cold
Acidity &
Indigestion
Tooth Ache
Backache
Self only
Self & Doc.
Both

9. TopTrends
Source: 2017 global health care sector outlook, Deloitte report 9
HealthcareCompany Focus

10. Employment
Opportunities
>40 million new jobs
are expected to be generated by
2020
Source: 'India's New Opportunities-2020' by the All India ManagementAssociation, BostonConsulting
Group and the Confederation of Indian Industries (CII).(2011) 10
Significant employment generation
across various functions, such as
sales, marketing, HR, IT and
operations, within the industry.