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INITIAL STRATEGY PAPER 2
Group A Initial Strategy Paper
Maria Daniels, David Gehl, Aisha Rasberry, Heather Otwell, & Lasheikca Willie
Saint Leo University
MBA 565 Marketing Management
Dr. Lorrie McGovern
November 4, 2013
Table of Contents
Business Definition------------------------------------------------------------------Page 3
Competitive Advantage-------------------------------------------------------------Page 4
Performance Objectives------------------------------------------------------------ Page 4-5
Key Success Factors-----------------------------------------------------------------Page 5-7
Strategic Assumptions---------------------------------------------------------------Page 7
Conclusion----------------------------------------------------------------------------Page 7-8
Business definition
Target market: Allstar Brandโs Allround product will be marketed toward the demographics of young adults with children and the mature, mainly because these two demographics tend to have a higher demand of our product. Children tend to catch colds from being around other children, who then spread it at home, and to other family members. As people mature in age, the immune system weakens and becomes more vulnerable to catching colds or developing allergies along the way. Allstar believes that by focusing on young families, having consistent delivery of quality products, and by continually focusing on the customer needs, we would help build the loyalty of a lifelong customer and capture future generations. Allround products will be known as the trusted product from the โcradle to the graveโ, by offering quality products at a great price. Allstar can be conveniently located at a local grocer or wholesale store within the community.
Value and Satisfaction: Allstar Brand will use customer surveys, market data, and trial size offerings to the targeted market to help us understand their ever changing needs and to ensure satisfaction on our current products. For instance, market surveys have revealed that some consumers showed preference of capsule over liquid form for convenience, while some young families show preference of non-alcoholic formula for their children's medication. Reformulation would be a high risk, since Allround is already well known โas isโ in the current market, but by doing so, that would show our commitment and willingness to customize our product to meet our customers need.
Competitive Advantage
Our major competitor is Ethik Incorporated with $395 million worth of sales, followed by Allstar Brands, B &B Health Care, Driscol Corporation and Curral. Ethik has a very strong management team, which works closely together in making decisions for the company. We gain the competitive advantage because our product is available at grocery stores and wholesale locations, which mak ...
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"๐ฉ๐ฌ๐ฎ๐ผ๐ต ๐พ๐ฐ๐ป๐ฏ ๐ป๐ฑ ๐ฐ๐บ ๐ฏ๐จ๐ณ๐ญ ๐ซ๐ถ๐ต๐ฌ"
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๐๐ ๐๐จ๐ฆ๐ฌ provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
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โญ ๐ ๐๐๐ญ๐ฎ๐ซ๐๐ ๐ฉ๐ซ๐จ๐ฃ๐๐๐ญ๐ฌ:
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"๐๐ฏ๐๐ซ๐ฒ ๐๐ฏ๐๐ง๐ญ ๐ข๐ฌ ๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ, ๐ ๐ฌ๐ฉ๐๐๐ข๐๐ฅ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ. ๐๐ ๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐๐๐ฅ๐ข๐๐ฏ๐ ๐ญ๐ก๐๐ญ ๐ฌ๐ก๐จ๐ซ๐ญ๐ฅ๐ฒ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐๐ ๐ ๐ฉ๐๐ซ๐ญ ๐จ๐ ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐จ๐ซ๐ข๐๐ฌ."
4. 3
Statement of Confidentiality & Non-Disclosure
This document contains proprietary and confidential information. All data submitted to
[RECEIVING PARTY] is provided in reliance upon its consent not to use or disclose any
information containedhereinexcept in the context ofits businessdealings with Xxxxxxx.The
recipient of this document agrees to inform its present and future employees and partners
who view or have access to the document's content of its confidential nature.
The recipient agrees to instruct each employee that they must not disclose any information
concerning this document to others except to the extent that such matter is generally known
to, and are available for use by, the public. The recipient also agrees not to duplicate or
distribute or permit others to duplicate or distribute any material contained herein without
Xxxxxxxโs express written consent.
Xxxxxxx retains all title, ownership and intellectual property rights to the material and
trademarks contained herein, including all supporting documentation, files, marketing
material, and multimedia.
BY ACCEPTANCE OF THIS DOCUMENT, THE RECIPIENT AGREES TO BE BOUND BY THE
AFOREMENTIONED STATEMENT.
5. 4
Executive Summary
Xxxxxxx is a company that has created a brand concept based on pure
therapeutic grade, high quality essential oils, and organic cosmetic and natural
cosmetic products utilizing multiple channels of distribution. We are seeking
recurring investment to fund the development and growth of the brand, and
position the company as a leader in the competitive cosmetics industry. The
plan that follows explains our market, our value proposition and our market
segmentation strategy. The detailed financial plansprovidea clear view of our
sales and profit forecasts. These plans show how Xxxxxxx will reach
profitability within our first three yearsof operation and generate shareholder
return on within the period.
Mission
To establish Xxxxxxx as an importantbrand that representsquality in skin care.
We will accomplish this using high quality manufacturing and research, a
creative marketing program, and a comprehensivedistribution network using
both brick and mortar retail outlets, internet presence, and a consumer
catalogue.
By utilizing this multi-channel approach we will be able to reach the niche
market for quality personal care products rapidly and efficiently. It will allow
us to develop Xxxxxxx as the brand for quality skin and body care products
within our target market.
6. 5
Products
Skin and body care productswill be developed and produced at our facility in
Ontario, Canada. Xxxxxxxโs productline will include two different packages of
aromatherapy oils. Within the product line we will offer a wide array of
products including Chamomile, Frankincense, Rosemary, Marjoram, Lemon,
Oregano, Eucalyptus, Peppermint, Tea Tree, Sandalwood, Bergamot, Clove,
Ylang Ylang, Cedarwood, Lemon, Lavender, Tea Tree, Eucalyptus, Peppermint
and Rosemary.
Our pricing strategy is to position our productswith a shelf price that is in the
mid to lower quadrant of high-quality products and brands. We have
accomplished this by making careful market comparisons and adjusting our
packaging size.
We believe our ability to create future productopportunitiesand growth will
only be limited by our imagination and our ability to attract talented people
who understand the concept of branding.
The Market
Xxxxxxx will implement a unique approach in penetrating the competitive
market. We understand the fact that significant brands do exist within our
target market while quality and price vary widely. Xxxxxxx will be positioned
asa quality brand.TheCanadiancosmetics andfragrance markethasseen large
annual growth rates over the past decade. In 2014 alone, the market grew by
over $180 million Canadian Dollars. Clear divisions between traditional
7. 6
categories arebecoming blurredandnew lines are also emerging, creating new
openings for profit.
The Customer
BecauseXxxxxxx is acombined retail (direct to end user)and wholesale (to the
end user through a reseller) strategy our target customer must be broken into
two distinct groups, the end user and the reseller.
Our targeted end usersincludeUSA and Canadian Women between theages 24
โ 50. They are female urban professionals with at least some education. This
consumer has an active lifestyle. They are concerned about social and
environmental issues. Beauty and body wellness are important to them. The
effects of ageing and the maintenance of a youthful appearance are a part of
their life.
Our target customers (vs. end user) for wholesale distribution will be resellers
who recognizethe needsof this consumerandwho she identifieswith. Wehave
used the term resellers because they will not be limited to retailers. We will
reach the consumer through other efficient platforms including Amazon.ca,
Amazon.com, Ebay and on our own website, Xxxxxxx.com.
There are a number of new demand trendsthat have impacted the marketand
created greater opportunities. Thesetrendsincludeareturningto ageold, time
proven, natural remedies; more consumers that are looking for more holistic
and healing benefits from her skin care products, and today'sconsumer being
more informed and more inquisitive about the benefits of her personal care
products and we are prepared to service this need.
8. 7
Financial
In order to launch its unique product line Xxxxxxx requires an initial outlay.
Sales at Xxxxxxxโs retail stores areplannedto grow rapidlyfromYear1 through
Year 3. During this time frame our wholesale revenues are planned to grow
enormously. Xxxxxxx will become profitable within the first year of operation.
Initial growth willbe financed by a combination of personalowner investment
and fundingfrom external investors. Our ratios are well within prudentlimits
and our growth plans are challenging, but realistic.
Highlights
$0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
$160,000
Year 1 Year 2 Year 3
Sales
Gross Margin
Net Profit
9. 8
1.1 Objectives
๏ผ Launch Xxxxxxx aromatherapy oil product line by {the second quarter}
of Year 1.
๏ผ Position Xxxxxxx as an industry leader within the target market.
๏ผ Achieve net Profit of $50,000, $75,000 and $125,000 in years one, two
and three respectively.
๏ผ Implement aggressive marketing strategy in gaining market acceptance
and recognition.
๏ผ Leverage the experience, intelligence, and skills of our sophisticated
management team to ensure the success of the company.
๏ผ To raise sufficientfundingthroughexternal investors in a timely fashion
to financially enable these objectives.
1.2 Mission
To establish Xxxxxxx as an importantbrand that representsquality in skin care,
we will accomplish this in the following ways:
๏ผ High quality manufacturing and research.
๏ผ A creative marketing and PR program.
๏ผ Creation of a brick and mortar retail presence.
๏ผ Development of an effective distribution network.
๏ผ Successful launch of a Xxxxxxx Web presence through the completion of
our official website.
10. 9
1.3 Keys to Success
๏ผ Quality product.
๏ผ Efficient manpower/personnel.
๏ผ Product logistics and quality control.
๏ผ Product placement in key retail accounts.
Company Summary
Xxxxxxx is an Ottawa Ontario, Canada based company. The company is owned
and managed by James Kitcher and Michelle Nurse. The founderswith 5 years
worth of combined experience in Aromatherapy and the retail industry have
made major contributions in the field through research and development of
exceptional products.
The company will grow in work personnel as required over the years. The
majority of this growth will come in retail personnel and the rest will be
supportstaff. Webelieve the planshows acontrolled andconservativerampup
of personnel.
2.1 Company Ownership
Xxxxxxx is a Cosmetics ManufacturingCompany founded by JamesKitcher and
Michelle Nurse with the aim of building a company with a work ethic built on
customer service and a drive to provide the best quality skin care products
possible. The company specializes in using advanced research techniques and
cutting-edge technology in providing solutions to the day-to-day needs of the
target audience.
11. 10
Startup Summary
Our start-up expenses include Legal, research and development, brand
marketing and expenses associated with promotion and development of the
products. The start-up costs are to be financed by a combination of both direct
owner investment and funding from external investors. The assumptions are
shown in the following tables and chart.
Start-up Requirements
Packaging $5,000.00
$0
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
Expenses Assets Investments Loans
Start-up
Start-up
12. 11
Sourcingfor supplier $37,500.00
Website Design $2,000.00
Website optimization $10,000.00
Other $5,500.00
Total Start-up expenses $60,000.00
Start-up Assets
Assets $0.00
Total Assets $0.00
Start-up Funding
Start-up Expensesto fund $54,500.00
Start-up Assets to fund $0.00
Total Funding Required $54,500.00
13. 12
Products
Xxxxxxx manufacturesand distributesquality skin care products. This is
accomplished through a combination of direct company-owned retailoutlets
and third-party distributions. Productswill be available in two (2) different
packages of aromatherapy oils:
๏ผ 6 pack: The package includes Lavender, Tea Tree, Eucalyptus,
peppermint, Rosemary
๏ผ 14 pack: The package includesChamomile, Frankincense, Rosemary,
Marjoram, Lemon, Oregano, Eucalyptus, Peppermint, TeaTree,
Sandalwood, Bergamot, Clove, YlangYlang, Cedarwood, Lemon
Market Analysis Summary
Revenuegrowthfor the Cosmetic& Beauty ProductsManufacturing industryis
determined by demand from wholesalers and retailers, which is ultimately
driven by consumer spending, tastes and preferences. In the past five years,
industry revenue has grown marginally, despite a decline in per capita
disposable income and demand for high-margin luxury products. Revenue is
projected to farebetter overthe nextfiveyearsasper capita disposableincome
continues rising slowly, resulting in stronger downstream demand from
wholesalers and retailers. Furthermore, currency depreciation will strengthen
export sales while imports remain relatively steady.
14. 13
4.1 Market Segmentation
For the purpose of this analysis we are focusing solely on the female market.
Therefore our potential customer base (for the purpose of developing
projections) does not include any statistics or provisionsfor male consumers.
We have used the demographic report for cosmetics productsconsumers as a
basis for our assumptions.
Using this demographic as the basis for our methodology we developed our
potential customer base with the following parameters: Women with some
education between the ages of 24 and 50. We completely discounted women
between 18 and 23, women over 50 and the entire male population. It is
estimated that the female population in the US will grow at a rate of 5.18%
annually from 2000 to 2025(source: the U.S. censusbureau) and the Canadian
0
0.5
1
1.5
2
2.5
3
2010 2011 2012 2013 2014 2015
Column2
Column1
Series 1
15. 14
female population is expected to grow by 6,532,906 between 2001 and 2016
(source: Wikipedia).
Canadian Female Distribution by Age
American Female Distribution by Age
Age Groups
Under 24
24 - 50
over 50
Age Groups
Under 24
24 - 50
over 50
16. 15
4.2 Industry Analysis
Operators in the Cosmetic and Beauty Products Manufacturing industry are
largely concentrated inOntario, Quebec andBritish Columbia.Ontario accounts
for 40.9% of establishments and is the most densely concentrated region for
this industry. Due to its significant share of the population (38.7%)and ideal
location, Ontario is an attractive region for businesses. Its location on the Great
Lakes allows the region easy access to the industry's largest trading partner:
the United States. Operators that establish facilities in this area incur lower
transportation costs due to their proximity to key domestic and international
markets. Quebec also holds a large share of industry establishments, at 33.1%
of the total in 2014. The industry revenue stands at $2 Billion with a 4.6%
annual growth.
4.2.1 Main Competitors
Competition for Xxxxxxx comes in different ways. Major competition can be
expected as follows:
๏ผ YoungLivingEssential Oils: Younglivingis an essential oils and wellness
solutions provider established in 1994. The company prides itself as an
industry leader with a successful track record in the target market.
๏ผ Doterra Consultant Tools
๏ผ Other existing competition includes manufacturers employing existing
online marketplaces id distributing their products such as Essential Oil
Variety Set (Ebay).
4.3 Target Market Segment Strategy
17. 16
Xxxxxxx will focus on the Canadian and US cosmetics market needs. The
companyโs target customer will be, and concentration will focus on women
within the ages 24-50.
To be the success Xxxxxxx strives to become, the companyrealizesit mustplace
a tremendousconcentration on its quality of productsand customer relations.
Our competitive advantage will be the sales of natural products to the target
customer. The Companyโs business strategy is to enter into the broad
marketplace where it establishes brand loyalty and a sense of quality, reliable
service and cost effectiveness. It is believed that the company can service this
market better than competition with better product packages at a more
reasonable cost compared to existing competition.
Our marketingstrategy will emphasizefocus. Wearea relatively new company
on the market and hence mustfocus on certain kinds of products with certain
kinds of consumers. Therefore, the initial aim will be to instill awareness and
confidence in our brand and products.
Strategy and Implementation Summary
Our strategy isto developXxxxxxx asa brand that representsquality andvalue.
The tactics underneath this strategy and the programs we will put in place
cover a broad range of disciplines. They are presented here in order of
importance.
๏ผ Products that perform: Continually develop and bring to market
products that function as intended and represent an acceptable price-
value proposition to the consumer.
18. 17
๏ผ People: Locate, nurtureand develop a team that is talented, committed
and understands the concept of brand to ensure the best quality
customer relation.
๏ผ Targetedmarketing programs: Focuson PR campaignsand affiliations
with opinion leaders that reinforce our image.
๏ผ Implementationof the Xxxxxxx website: Completion and deployment
of our official website to ensite web/online presence
Marketing Strategy
Xxxxxxx will utilize a brand building (pull) strategy as the basis for our
marketing plan. We will position our print media spend in magazines that
influence our target consumer and validate the brand. Our media and PR
strategy willbringthe brandto the forefrontfor the consumerandset the stage
for our image development. Wewillhavea separate plan to marketto spasand
retailers. In addition we will develop a unique in-store graphic and
communication package that explains our productsbenefitsand advantages at
point of sale.
One core element of our strategy will be that of differentiation from our
competition. In terms of marketing we intend to ensure that our brand and
products are marketed on an extensive basis so that customers are aware of
our existence. In price, we intend to offer reasonable and competitive prices in
comparison to competition and we need to be able to sustain that. Our product
marketing will strive to ensurethat we establish long relationships and repeat
business with clients.
19. 18
Pricing Strategy
Our pricing strategy at retail will be to create a price-to-benefits ratio that
positions Xxxxxxx as a superior value. At wholesale we will price our products
to providethe retailer with a fair margin. Our wholesale prices will be derived
after the appropriate retail is determined to insure that the shelf price
represents a value to the consumer and the retailer has the perfect margin.
Management Summary
Xxxxxxx is putting together what it expects will be a solid management team
with a combined fiveyears industry experience. An initial managementteam is
in place. Asmoreadvancedplanningcontinueson Xxxxxxx andinvestmentis in
place, the fullcoremanagement team willbe finalizedand its membersbrought
on-board.
More than in most businesses, management is critically important to Xxxxxxx.
The right managementteam is seen as the first and foremostkey to the success
of the overall venture. We endeavor to have such a team.
Management Team:
๏ผ James Kitcher (CEO)
๏ผ Michelle Nurse (COO)
Personnel
20. 19
The Company's personnel will largely determine the success of the venture.
Therefore, it is crucially important to develop and implement an effective
personnel operationsand compensation plan andto develop specialmarketing
programs designed to generate significant increase in the business.
PERSONNEL PLAN
Year 1 Year 2 Year 3
CEO $0.00 $0.00 $0.00
COO $0.00 $0.00 $0.00
Total People 2 2 2
Total Payroll $0.00 $0.00 $0.00
Financial Plan
21. 20
Important Assumptions
The financial plan depends on important assumptions, most of which are
shown in the followingtable as annualassumptions. Themonthly assumptions
are included in the appendix. All expenses are based on conservative
assumptions.
Some of the more important underlying assumptions are:
๏ท We assume a strong economy, without major recession.
๏ท We assume that there are no unforeseen changes in the economy that
would change our estimations.
Forecast
Financial Highlights by Year
Revenue by Month
23. 22
The following is the Projected Profit and Loss Income Statement for the entire
company for three years with estimates for each month of the first year in the
appendix tables.
Statements
24. 23
ProjectedProfit andLoss
FY2017 FY2018 FY2019
Revenue $68,360 $93,360 $143,360
Direct Costs
Gross Margin $68,360 $93,360 $143,360
Gross Margin % 100% 100% 100%
Operating Expenses
Salary
Employee Related Expenses
Packaging $6,000 $6,000 $6,000
Office Supplies $12,000 $12,000 $12,000
Amazon Professional seller fees $360 $360 $360
Total Operating Expenses $18,360 $18,360 $18,360
Operating Income $50,000 $75,000 $125,000
Interest Incurred
Depreciation and Amortization
Income Taxes $0 $0 $0
Total Expenses $18,360 $18,360 $18,360
Net Profit $50,000 $75,000 $125,000
Net Profit / Sales 73% 80% 87%
ProjectedBalance Sheet
25. 24
The balance sheet in the following table shows managed but sufficientgrowth
of net worth, and a sufficiently healthy financial position. The monthly
estimates are included in the appendix.
FY2017 FY2018 FY2019
Cash $100,000 $175,000 $300,000
Accounts Receivable $0 $0 $0
Inventory
Other Current Assets
Total Current Assets $100,000 $175,000 $300,000
Long-Term Assets
Accumulated Depreciation
Total Long-Term Assets
Total Assets $100,000 $175,000 $300,000
Accounts Payable $0 $0 $0
Income Taxes Payable $0 $0 $0
Sales Taxes Payable $0 $0 $0
Short-Term Debt
Prepaid Revenue
Total Current Liabilities $0 $0 $0
Long-Term Debt
Total Liabilities $0 $0 $0
Paid-in Capital $50,000 $50,000 $50,000
Retained Earnings $50,000 $125,000
Earnings $50,000 $75,000 $125,000
Total Owner's Equity $100,000 $175,000 $300,000
Total Liabilities & Equity $100,000 $175,000 $300,000
ProjectedCashFlowStatement
26. 25
The followingtable highlights projected cash flow for three years.
FY2017 FY2018 FY2019
Net Cash Flow from Operations
Net Profit $50,000 $75,000 $125,000
Depreciation and Amortization
Change in Accounts Receivable $0 $0 $0
Change in Inventory
Change in Accounts Payable $0 $0 $0
Change in Income Tax Payable $0 $0 $0
Change in Sales Tax Payable $0 $0 $0
Change in Prepaid Revenue
Net Cash Flow from Operations $50,000 $75,000 $125,000
Investing & Financing
Assets Purchased or Sold
Investments Received $50,000
Change in Long-Term Debt
Change in Short-Term Debt
Dividends & Distributions
Net Cash Flow from Investing &
Financing
$50,000
Cash at Beginning of Period $0 $100,000 $175,000
Net Change in Cash $100,000 $75,000 $125,000
Cash at End of Period $100,000 $175,000 $300,000
27. 26
Appendix
Profit and Loss Statement
Profit and Loss Statement (with monthly details)
FY2017 Aug '16 Sep '16 Oct '16 Nov '16 Dec '16 Jan '17 Feb '17 Mar '17 Apr '17 May '17 Jun '17 Jul '17
Revenue $3,690 $3,690 $3,693 $3,695 $5,695 $5,695 $5,697 $5,697 $7,697 $7,697 $7,707 $7,707
Direct Costs
Gross Margin $3,690 $3,690 $3,693 $3,695 $5,695 $5,695 $5,697 $5,697 $7,697 $7,697 $7,707 $7,707
Gross Margin
%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Operating
Expenses
Salary
Employee
Related
Expenses
Packaging $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Office Supplies $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
Amazon
Professional
seller fees
$30 $30 $30 $30 $30 $30 $30 $30 $30 $30 $30 $30
Total
Operating
Expenses
$1,530 $1,530 $1,530 $1,530 $1,530 $1,530 $1,530 $1,530 $1,530 $1,530 $1,530 $1,530
Operating
Income
$2,160 $2,160 $2,163 $2,165 $4,165 $4,165 $4,167 $4,167 $6,167 $6,167 $6,177 $6,177
Interest Incurred
32. 31
FY2017 FY2018 FY2019
Cash $100,000 $175,000 $300,000
Accounts Receivable $0 $0 $0
Inventory
Other Current Assets
Total Current Assets $100,000 $175,000 $300,000
Long-Term Assets
Accumulated Depreciation
Total Long-Term Assets
Total Assets $100,000 $175,000 $300,000
Accounts Payable $0 $0 $0
Income Taxes Payable $0 $0 $0
Sales Taxes Payable $0 $0 $0
Short-Term Debt
Prepaid Revenue
Total Current Liabilities $0 $0 $0
Long-Term Debt
Total Liabilities $0 $0 $0
Paid-in Capital $50,000 $50,000 $50,000
Retained Earnings $50,000 $125,000
Earnings $50,000 $75,000 $125,000
Total Owner's Equity $100,000 $175,000 $300,000
Total Liabilities & Equity $100,000 $175,000 $300,000
33. 32
Cash FlowStatement
Cash FlowStatement (with monthly details)
FY2017 Aug '16 Sep '16 Oct '16 Nov '16 Dec '16 Jan '17 Feb '17 Mar '17 Apr '17 May '17 Jun '17 Jul '17
Net Cash Flow
from
Operations
Net Profit $2,160 $2,160 $2,163 $2,165 $4,165 $4,165 $4,167 $4,167 $6,167 $6,167 $6,177 $6,177
Depreciation
and
Amortization
Change in
Accounts
Receivable
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Change in
Inventory
Change in
Accounts
Payable
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Change in
Income Tax
Payable
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Change in Sales
Tax Payable
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Change in
Prepaid
Revenue
Net Cash Flow
from
Operations
$2,160 $2,160 $2,163 $2,165 $4,165 $4,165 $4,167 $4,167 $6,167 $6,167 $6,177 $6,177
Investing &
Financing
Assets
Purchased or
Sold
34. 33
Investments
Received
$50,000
Change in Long-
Term Debt
Change in
Short-Term
Debt
Dividends &
Distributions
Net Cash Flow
from Investing
& Financing
$50,000
Cash at Beginning
of Period
$0 $52,160 $54,320 $56,483 $58,648 $62,813 $66,978 $71,145 $75,312 $81,479 $87,646 $93,823
Net Change in Cash $52,160 $2,160 $2,163 $2,165 $4,165 $4,165 $4,167 $4,167 $6,167 $6,167 $6,177 $6,177
Cash at End of
Period
$52,160 $54,320 $56,483 $58,648 $62,813 $66,978 $71,145 $75,312 $81,479 $87,646 $93,823 $100,000
35. 34
FY2017 FY2018 FY2019
Net Cash Flow from Operations
Net Profit $50,000 $75,000 $125,000
Depreciation and Amortization
Change in Accounts Receivable $0 $0 $0
Change in Inventory
Change in Accounts Payable $0 $0 $0
Change in Income Tax Payable $0 $0 $0
Change in Sales Tax Payable $0 $0 $0
Change in Prepaid Revenue
Net Cash Flow from Operations $50,000 $75,000 $125,000
Investing & Financing
Assets Purchased or Sold
Investments Received $50,000
Change in Long-Term Debt
Change in Short-Term Debt
Dividends & Distributions
Net Cash Flow from Investing & Financing $50,000
Cash at Beginning of Period $0 $100,000 $175,000
Net Change in Cash $100,000 $75,000 $125,000
Cash at End of Period $100,000 $175,000 $300,000