The document outlines eight common mistakes in web content management (WCM), emphasizing the need for clear goals, skilled personnel, proper project management, and effective content editing practices. It warns against issues like poor URL structures, inadequate permissions, and insufficient moderation of user-generated content. The author encourages leveraging technology for improved performance and agility in the management process.

1. The 8
Don'ts
of WCM
An Insider's Perspective
Cédric Hüsler
Photo: Craig Allan
OVUM Butler Group Web Content Management Strategy Briefing - Nov 2009 - London

2. Cédric
Cédric Hüsler
Marketing
Directo r of Product
er
Cédric Hüsl
.com
cedric@day
@keepthebyte
In Web Content Management since 1999.

3. Headquarter in Basel [Switzerland] and Boston [US]
Founded 1993 - publicly traded since 2001 [DAYN]
World-wide 130 employees
+200 customers

4. #fail
#fixwcm
#futurewcm

5. Not talking about:
You don’t know what you want
Ever-changing goals
People on the job don’t have the skills
Doing project management via e-mail
Product has bugs and bad documentation
Trying to get the cheapest deal and then complain

6. 1.
Content Editing
Apply Formating
WYSIWYG
In-context

7. In-Context Editing?

8. Can you find the difference?

9. 2.
URLs
Links
Stateless
REST

10. http://maps.google.com/maps?
f=q&source=s_q&hl=en&geocode
=&q=Barf%C3%BCsserplatz,
+Basel&sll=47.46217,8.06375&ssp
n=0.540356,1.098633&ie=UTF8&hq
=&hnear=Barf%C3%BCsserplatz,
+Basle,+Switzerland&z=16
vs.
http://map.search.ch/basel/barfuesserplatz

11. .../product.jsp?id=12346
Mistake 1 : Mistake 2: Mistake 3:
Addressing the .jsp? What the
“Script” heck? Does it have a name?
/cars/audi/s4.details.html
your IA what to display format -
? what a PDF?

12. 3.
Permissions
Moderation
UGC
XSS Attack

13. Permissions drive Primary
Content/Navigation Structure?
1 Less permissions are better
2 Instead better review of changes [workflow?]

14. Moderation of UGC?
DMZ Intranet
Production Authoring
user generated propagate content
content to authoring environment
publish approved
content
displays
clean co only
ntent
full workrtow
fl
suppo

15. #1 Attack Vector on Web-Apps:
Cross Site Scripting (XSS)
<div class=”comment”>
Check out this site
<a href=”javascript:alert(‘ha’)”>this</a> site
</div>
<div class=”comment”>
Look at my profile <img src=”javascript:alert(‘ha’)”>
</div>
<div class=”comment”>
Cool <b>stuff</b>
<b onload=”alert(‘ha’)”>stuff</b>
</div>

16. 4.
is anybody here
Statistics
Feedback
Comments

17. Stats Hero
Office of the CTO
miles Author
real-life

19. Let your prospect decide.
Your rs
designe
Your s
HiPPO
Your it
f avour

20. 5. Navigation
Tagging
Search

21. Quiz:
Are You a Filer or a Piler?
A filer is a person who organizes information using a rigid structure, and a piler
is someone who maintains a mostly unstructured information organization.

22. 6.
Setup
Backup/Restore
Disaster Recovery

23. ...but you install only once!
my laptop eval-server dev1 dev2
quality integration production production
assurance author publish
clean having fun packing my cq5 including
install to reproduce at home with cq
an issue own app custom app

24. Disaster Recovery
Process?
“Ostrich”-style

25. 7.
Dev: PHP
Author: .Net
Live: Java
You ?

26. 1 Run the same platform in authoring and live
2 In-house skills inline with technology used?

27. 8.
Collapse
Load-testing
Finger Pointing
Performance

28. Project System Business Java Product
Manager Admin Owner Developer Vendor
The Grand
Finger Pointing

29. “The performance Dialogs”
Developer
performance lab
miles User
real-life
bridging the gap
built-in profilers

30. 4000 mil
2000 mil
0 mil
Jan April July
How many do I order in January?

31. Use Cloud Computing

32. What do you think?

33. ( ...more information on
http://www.day.com )
Agility Matters.
For Business, For Authors, For Developers, For Infrastructure
Cédric Hüsler
( cedric@day.com )