strategic winning

1. Dimensions of Strategic Fit
Internal Fit
Alignment between strategy, structure, systems, and culture
External Fit
Match between strategy and market environment
Dynamic Fit
Adaptation capability as conditions change

2. Strategy as Winning Phenomena:
• The deliberate configuration of resources, capabilities, and market
positioning that creates sustainable competitive advantage and
superior performance over time.

3. Key Elements of Winning Strategy
• Unique Value Proposition: Differentiated offering that customers value
• Resource Configuration: Optimal deployment of assets and capabilities
• Competitive Positioning: Advantageous market position relative to
competitors
• Dynamic Adaptation: Evolving strategy in response to changing
conditions
• Performance Superiority: Consistent outperformance of industry
benchmarks

4. Haldiram's Winning Phenomena
• Transformed fragmented traditional food industry by combining
authentic taste, modern quality standards, and scaled distribution -
creating a ₹7,000+ crore empire from a single sweet shop.

5. Characteristics of Core Competencies
• Valuable: Enables firm to exploit opportunities or neutralize threats
• Rare: Not possessed by many competing firms
• Inimitable: Difficult to copy or substitute
• Non-substitutable: No strategic equivalent available

6. Three Tests of Core Competence
• 1. Customer Value
• Provides access to wide variety of markets
• 2. Competitor Differentiation
• Difficult for competitors to imitate
• 3. Extendability
• Gateway to future opportunities

7. Testing Haldiram's Core Competencies
• Customer Value: Addresses convenience, quality, and authenticity
needs
• Differentiation: Competitors struggle to replicate scale + authenticity
• Extendability: Expanded to frozen foods, international markets

8. Strategic Fit:
Strategic Fit Definition
: The degree of alignment between an organization's
resources, capabilities, and the opportunities available
in its external environment. It represents the match
between 'what the company can do' and 'what the
market demands.'

9. Strategic Fit Components
•Resource Fit: Available resources match strategic requirements
•Competitive Fit: Strategy matches competitive landscape
•Market Fit: Offerings align with customer needs and market
trends
•Operational Fit: Operations support strategic positioning
5 / 10

10. Haldiram's Strategic Fit Excellence
Market Opportunity Alignment
🎯 Perfect Market Timing
Market Need: Urbanization, nuclear families, working
women created demand for convenient, quality
traditional foods
Haldiram's Response: Ready-to-eat traditional foods
with authentic taste and modern packaging
Result: Captured emerging market segment before
competitors

11. Resource-Strategy Alignment
•Manufacturing Capability: 15+ facilities with technology
integration
•Distribution Network: 400+ distributors, 150+ retail stores
•Brand Heritage: 85+ years of trust and authenticity
•Supply Chain: 2,000+ farmers and suppliers ensuring quality
inputs
•R&D Investment: Innovation labs for continuous product
development

12. Competitive Positioning Fit
25%+
Market share in organized namkeen segment
80+
Countries served, targeting Indian diaspora
₹3,000+
Crores estimated brand value
6 / 10

13. Haldiram's Strategic Architecture
trategic Architecture Framework
How core competencies are deployed across value chain activities to create competitive advantage and strategic fit.
Value Chain Integration
Sourcing
2,000+ suppliers
Quality raw materials
Traditional ingredients
Manufacturing
15+ facilities
Industrial + artisanal
Quality certifications
Distribution
Multi-channel approach
400+ distributors
Pan-India reach
Retail
150+ stores
100+ restaurants
Premium experience
🔄 Strategic Synergies
Manufacturing Retail:
→ Fresh products, better margins, quality control
Restaurants Brand:
→ Experience centers, customer engagement, premium positioning
Export Domestic:
→ Quality standards, scale economies, brand credibility
7 / 10