Proctor & Gamble wants to increase brand loyalty over 2 years through a digital marketing campaign with a goal of raising sales by 12% and increasing social media engagement. The campaign will use social media targeting older demographics, search engine optimization, Google AdWords, and a coupon app to reach customers cost effectively and create brand advocates which benefits the company through cheaper customer acquisition and retention. Success will be measured by sales increases, higher social media metrics, and app downloads.

1. Proctor & Gamble
Digital Marketing Campaign

2. Who is P&G?
Target Customer?

3. Goal: Increase Brand Loyalty
7 Billion
2 years

4. Why do we want to
increase brand loyalty?
Proud Sponsor of Moms
• Cheaper
• Create Brand Advocates

5. Digital Media Strategy
Social Media
Internet Marketing
Mobile Strategy

6. Social Media
the average Facebook
user in the U.S. is 40.5
years old and 65% are
35 years or older.

7. Internet Marketing
SEO
Google Adwords
-suggested bid for “Proctor & Gamble
Coupons” varied from $0.30 to around
$5.00.

8. Mobile Strategy
There’s an app
for that!
-P&G coupon app

9. Measure Success
increase in sales by 12% or more after the 2 years.
-Increase in “likes” and “followers” by 15% on our social
media platforms.
Goal of 50,000 or more downloads of our coupon app.

10. Have a fresh day!