The document outlines a proposed social media strategy for the University of Utah. It includes synced social media accounts across multiple platforms including Facebook, Twitter, Flickr, YouTube and Vimeo. It also details areas of emphasis for content including faculty research, student work, campus life, events, news and alumni. Specific social media accounts and pages are listed that would feature this content from across the university's networks. It stresses that quality content is needed to power the university's new media efforts.

1. @RedThreadUU
UMC New Media ~tweets to RT posts
~organic tweets
~relevant media
@tweets and
@UofU_Views retweets
~tweets synced to photo uploads
~retweets of images featuring U and
RedThread
surrounding area ~Faculty-research focus
~"Expert" commentary on news items
~Student work/achievement
View from the U ~Community items
~photos from students, staff
and faculty
~highlighting campus
beauty, news/events, and
Content U-News
~Updated to feature social media channels
Areas of Emphasis: ~Multimedia News coverage
student work •Faculty/Research ~Traditional press releases (with more art/video
•Student Work/Profile when applicable)
•Campus Life
@UofUNews
Flickr •Events ~tweets synced
•News Experience Utah to UNews
~organic tweets
•Notable Achievement ~Focus on marketable ~relevant media
Facebook •Alumni aspects of the U: @tweets and
retweets
~videos •Community • Innovative Research
~photo albums • Outdoor Recreation
@uutah ~contests • Computing Pioneer
~tweets synced
to FB page
~links to content • Strength in Humanities/Arts
~organic tweets that fulfill “areas of • Student Experience
featuring content emphasis” • Athletics
from across UMC
• Urban proximity
network of channels
~retweets from other
YouTube/Vimeo
UofU twitter ~videos
accounts and U-
related tweets ~user engagement ("liking"/commenting) on outside YT/Vimeo
channels/videos

2. Social Media Mashup
• Central mashup stream featuring
central FB pages and Twitter lists
• Streams specific to platform:
Facebook, Twitter, Blogs/UMC
sites, Video, Photos
• Social media Directories:
Facebook, Twitter

3. Outdoor Rec Report
• Weather conditions: Wasatch,
Uintas, Arches - Moab, Zion Nat.
Park
• Snow Reports
• River-running Reports
• Trail Routes
• Trip Reports
• Blog Posts
• Related Multimedia

4. Content Is King
Content is the fuel that powers the U’s new media engine
and, like any other engine, without this fuel new media
efforts at the U would sputter and grind to a halt.
Types of Content
• Websites
• Video
• Images
• Campus News
• Events
• Blog Posts
• Facebook Posts
• Tweets