The document discusses the new ISO 10377 standard for consumer product safety. It aims to provide guidance for all actors in the supply chain, from design to production to distribution, on implementing best practices to ensure product safety. Key aspects covered include safety in design through risk analysis and documentation, safety in production through validation and quality control processes, and safety in the marketplace through verification of purchased products and incident management. The standard promotes a culture of continuous improvement and holds all supply chain participants accountable for product safety.

1. TheNewISOConsumer Product
SafetyStandard
2013 North America Product Safety Summit
Andy Dabydeen
September 11, 2013

2. 1
CT’s core business is retail
Preparing Canadians for the
Jobs & Joys of Life in Canada
Customer
Automotive Living Fixing Playing /
Sporting Goods
Apparel
Retail
banners
Business
categories
Products
and
services
1
Wehavesixkey
businesscategories
 Home cleaning
 Home decor
 Home org
 Kitchen
 Backyard living
& fun
 Gardening
 Outdoor
tools
 Seasonal
 Home Services
 Gas
 Auto parts
 Tires & power
sports
 Auto Service
 Car care &
accessories
 Roadside
assistance
 Home repair
 Paint
 Tools
 Hockey
 Golf
 Cycling
 Fitness
 Camping
 Hunting
 Fishing
 Industrial wear
 Men’s wear
 Women’s wear
 Athletic apparel
 Footwear
 Credit cards
 Retail deposits
 In-store warranties
 Insurance
 Deferred &
instalment
payments
2012 revenue = C$11.4B C$7.8B C$1.6B C$1.0B C$1.0B
Reporting
segments
Financial
Services
Retail

3. 2
CT’s retail network across Canada
2
Atleastone
CanadianTire
storeiswithin
15minutesof
90%of
Canadians
Store count as at December 29, 2012
Ontario
200
127
146
164
59
Quebec
99
182
48
62
-
West
136
157
151
38
25
East
55
29
41
35
3
4CTRdistributioncentres
2Mark’sdistributioncentres
3transloadfacilities
3autopartsdistributioncentres
1FGLSportsdistributioncentre

4. 3
Why a guidance standard?
3
Manufacturing
Retail Retail
Consumer
Online
ConsumerInternet

5. 4
ISO 10377 Consumer Product Safety
Focused on suppliers of consumer products – including all
actors within the supply chain – not just manufacturers
– Broad definition of consumer products used, which may be
constrained by jurisdictions – however, in the absence of
consumer protection laws, the standard could be used for any
product made available to consumers
It is a guidance standard, not intended to be auditable, but
a series of best practices for industry to facilitate safer
products being sold to consumers
• The standard is focused on providing guidance to small-to-
medium sized businesses primarily

6. 5
The Supply Chain Context
5
Design
Material
Manufacture
Component
Manufacture
Manufacture Assembly
Transport
Distribute
Import /
Export
Storage
Retail
Design
Production
Marketplace

7. 6
Standard in Brief – Basic Principles
All actors within the supply are responsible for safety in
consumer products, from design, through production, and into
the marketplace
– It is cheaper and more effective to address product safety issues
in design, than in the marketplace
Organizations should be committed to product safety
– Management accountability for product safety
– Competent and sufficient resources to deal with product safety
– Documentation and document retention processes in place
– Continuous improvement processes (and the supporting culture)
– Be aware of laws, regulations and acceptable best practices that
govern products in marketplace jurisdiction

8. 7
Implementing Product Safety Guidelines
• Executive sponsorship is critical
• Build a compelling roadmap – risks and
opportunities lie ahead
• Getting the right people and resources;
supplier engagement
• Implement sustaining processes
• Changing to a product safety culture
7

9. 8
Making the Case for Investing
8
Raw
Materials
Manufacturing Retail Consumers
Reputation
Brand
Complexity
Cost
Experience
Loyalty
Compliance
Investment
Value
Product safety presents many risks and opportunities for retailers
Customer ambassador

10. 9
Standard in Brief – Safety in Design
• Safety starts with design
specification
– Product specific attributes
– Taking into consideration, the
entire lifecycle of the product
– Safety considerations in
design
– Marketplace input
• Risk management processes
– evaluation, hazard
identification and exposure
analysis
– Reduction of risks
– Risk communication
• Documentation of the
process and the output of
design
MISUSE
(predictable)
IDEAL
(predictable)
Foreseeable
IntendedUse
YES
YES NO
NO
UNPREDICTABLE
MISUSE
Continuous
improvement

11. 10
Consumer Expectations & Awareness
10
Regulations Standards
Accepted Best
Practices
Features / Functionality
Performance / Durability
minimum
Neglecting to do the minimum guarantees failure ... and, customers will know.

12. 11
Standard in Brief – Safety in Production
Production management processes need to be in place to ensure safe
products are being produced
– Design specification validation – with designer, customer and may
include prototypes
– Readiness for production – management, processes, tooling, training,
raw materials specification, and awareness of supply chain constraints
Manufacturing safe products, consistently
– Raw materials inspection and inventory management
– Monitoring the execution of manufacturing to ensure consistency and
quality
– Validating the manufacturing processes with product testing and
certification
– Monitoring the marketplace for continuous improvement
Distribution of the final product to the marketplace

13. 12
Standard in Brief – Safety in the Marketplace
Prior to purchasing a product, marketplace actors are advised to
verify the products they’re purchasing, meets their requirements
(including safety, standards and regulatory)
– After purchase, marketplace actors are advised to continue
verification
Marketplace actors should proactively collect and analyze data
from their customers, to feed into continuous improvement
processes
Product incident management process to quickly and effectively
deal with customer reported incidents – and be aware of incident
trends
– Note ISO 10393 Consumer product recall – Guidelines for
suppliers

14. 13
13
this
CHANGES
everything

15. Contact
http://www.canadiantire.ca/
andy.dabydeen@cantire.com