New Era of Advertising_andika
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New Era of Advertising_andika
- 1. THE NEW ERA OF ADVERTISING ANDIKA DWIJATMIKO CEO SYAFA’AT MARCOMM UIN SUNAN KALIJAGA - WED, 21 SEP 16
- 2. Dunia berubah! D R A S T I S !
- 3. V U C A Wo r l d perlu kita antisipasi? atau kita diamkan? yuuuuuk....
- 5. V Volatile / Ketidakstabilan U Uncertain / Ketidakpastian C Complexity / Kerumitan A Ambiguity / Ambiguitas
- 6. "The most exciting mobile trend is full Qwerty keyboards. I'm sorry, it really is. I'm not making this up." Mike Lazaridis, May 2008
- 7. Blackberry runtuh karena tidak mampu hadapi V U C A
- 8. “We didn’t do anything wrong, but somehow, we lost” Nokia’s CEO, Stephen Elop
- 9. NOKIA bahkan merasa tidak pernah melakukan kesalahan apapun.
- 10. Hanya orang-orang yang siap, yang akan mampu hadapi tantangan hari ini!
- 13. ATL
- 16. TV Radio Out of Home Newspaper Magazine ATL CONSUMER
- 18. TV Radio Out of Home Newspaper Magazine ATL Sampling Roads Show Promotion/ Selling Direct Mail/ Brochure/ Poster BTL CONSUMER
- 19. TV Radio Out of Home Newspaper Magazine ATL Sampling Roads Show Promotion/ Selling Direct Mail/ Brochure/ Poster BTL CONSUMER
- 20. TV Radio Out of Home Newspaper Magazine ATL Sampling Roads Show Promotion/ Selling Direct Mail/ Brochure/ Poster BTL CONSUMER CONSUMER
- 21. TV Radio Out of Home Newspaper Magazine ATL Sampling Roads Show Promotion/ Selling Direct Mail/ Brochure/ Poster BTL CONSUMER CONSUMER
- 22. TV Radio Out of Home Newspaper Magazine ATL Sampling Roads Show Promotion/ Selling Direct Mail/ Brochure/ Poster BTL TTL CONSUMER CONSUMER
- 23. TV Radio Out of Home Newspaper Magazine ATL Sampling Roads Show Promotion/ Selling Direct Mail/ Brochure/ Poster BTL Social Media Event Ambient Digital Marketing etc TTL CONSUMER CONSUMER
- 24. TV Radio Out of Home Newspaper Magazine ATL Sampling Roads Show Promotion/ Selling Direct Mail/ Brochure/ Poster BTL Social Media Event Ambient Digital Marketing etc TTL CONSUMER other disciplines architecture fashion music film public relations etc. CONSUMER
- 25. TV Radio Out of Home Newspaper Magazine ATL Sampling Roads Show Promotion/ Selling Direct Mail/ Brochure/ Poster BTL Social Media Event Ambient Digital Marketing etc TTL CONSUMER other disciplines architecture fashion music film public relations etc. CONSUMER
- 26. TV Radio Out of Home Newspaper Magazine ATL Sampling Roads Show Promotion/ Selling Direct Mail/ Brochure/ Poster BTL Social Media Event Ambient Digital Marketing etc TTL CONSUMER other disciplines architecture fashion music film public relations etc. CONSUMER CONSUMER
- 27. TTL memberikan kesempatan agar ADVERTISING keluar dari kotaknya
- 28. advertising harus akrab dengan disiplin ilmu lain yang berbeda atau bahkan akan sangat jauh berbeda
- 34. BAGAIMANA DENGAN HUKUM SUPLY & DEMAND?
- 36. Kapanpun akan sama... yang berbeda adalah caranya.
- 38. perubahan platform media, memaksa kita juga merubah mindset kita.
- 40. ENERGI YANG DIBANGUN OLEH 400 ORANG PALING CREATIVE DI CANADA
- 41. MEMILIKI CREATIVE EVENT PALING DITUNGGU DISELURUH DUNIA
- 42. INTERIOR - ARCHITECTURE - PR - EO - ADVERTISING - MARKETING - MUSIC - FILM
- 48. Walau kabarnya sudah pecah, perusahaan kreatif ini cukup menginspirasi perusahaan lain diseluruh dunia. Dimulai dari 5 orang yang kreatif, berkembang menjadi perusahaan kelas dunia yang disegani.
- 49. era digital marketing + teknologi melebihi platform brand activation/ event & ambient yang sudah biasa
- 50. Era Digital adalah platform baru menyampaikan gagasan dalam berIKLAN
- 51. Termasuk Social Movement! Bisa digerakkan menembus batas sekat- sekat yang selama ini ada
- 52. Let’s Discuss
- 54. M A T U R T E N K Y U follow @andikakerenlah 0815 680 6426 andika@syafaat.com andika.syafaat.com