Strategies for Successfully Defining and Winning Client ProjectsGrowth Spark
This presentation provides a deep-dive into best practices for properly scoping your client projects. Learn how to understand the client's role in the project, divide requirements into different functions, and create processes to help address inevitable 'scope creep.'
Strategies for Successfully Defining and Winning Client ProjectsGrowth Spark
This presentation provides a deep-dive into best practices for properly scoping your client projects. Learn how to understand the client's role in the project, divide requirements into different functions, and create processes to help address inevitable 'scope creep.'
Launching Meraki: The program to become Product ManagerTheFamily
By Barbara Vogel (https://www.linkedin.com/in/barbaravogel23/), CEO/CPO at Meraki (https://meraki.pm/)
Meraki is (1) a 1-month intensive program, (2) in-house coaching, (3) help for PM hiring.
Barbara has a very cool background, having been involved in product teams in various kinds of organizations: Big corps (the first French e-commerce website Oui.sncf), startups (RogerVoice), scale-ups (Shopify).
Redesign Your Career With (Business Model You)Mohamed Yasser
Replace your career plan with the personal business model, whether you want to improve in your career, change jobs, or start your own business. This methodology teaches you step-by-step how to define and redesign your Personal Business Model "the logic by which you create and deliver value". Business model you Book founded by Dr. Tim Clark.
This session is taking participants on a trip to refresh & validate knowledge on what OKRs can bring. Understanding how this framework can uplift your autonomy and guide you, your team and your company to reach a shared purpose.
With one foot in theory and the other in practice, this workshop teaches you why and how to embed OKRs in your operating system.
Many professionals have a basic idea of what they want to achieve in their careers. They may want to close more sales, earn a higher income, or move into a different job.
However, somehow they do not achieve the success they desire. Why? Why is it that intelligent, motivated, hard-working individuals are not achieving the success they deserve?
It is because they haven’t set clear goals.
Launching Meraki: The program to become Product ManagerTheFamily
By Barbara Vogel (https://www.linkedin.com/in/barbaravogel23/), CEO/CPO at Meraki (https://meraki.pm/)
Meraki is (1) a 1-month intensive program, (2) in-house coaching, (3) help for PM hiring.
Barbara has a very cool background, having been involved in product teams in various kinds of organizations: Big corps (the first French e-commerce website Oui.sncf), startups (RogerVoice), scale-ups (Shopify).
Redesign Your Career With (Business Model You)Mohamed Yasser
Replace your career plan with the personal business model, whether you want to improve in your career, change jobs, or start your own business. This methodology teaches you step-by-step how to define and redesign your Personal Business Model "the logic by which you create and deliver value". Business model you Book founded by Dr. Tim Clark.
This session is taking participants on a trip to refresh & validate knowledge on what OKRs can bring. Understanding how this framework can uplift your autonomy and guide you, your team and your company to reach a shared purpose.
With one foot in theory and the other in practice, this workshop teaches you why and how to embed OKRs in your operating system.
Many professionals have a basic idea of what they want to achieve in their careers. They may want to close more sales, earn a higher income, or move into a different job.
However, somehow they do not achieve the success they desire. Why? Why is it that intelligent, motivated, hard-working individuals are not achieving the success they deserve?
It is because they haven’t set clear goals.
Estudio sobre el embarazo en la adolescencia en 14 municipiosUNFPA Boliva
Este informe presenta los resultados de la investigación realizada en 146 municipios de los departamentos de Cochabamba, Potosí, Chuquisaca y La Paz, donde UNFPA, de manera consensuada con el Estado, implementa su Programa de País 2013 - 2017.
Esercizio: una Digital Content Strategy per una compagnia assicurativaPaola Declich
Pensare una Content Strategy inserita all'interno di una Comunication Strategy più generale, che soddisfi il cliente, che abbia fondamento in un contesto definito e che si sviluppi in una presentazione armonica, possibilmente non noiosa: ecco un esercizio di fantasia, un case study, pensato per una compagnia assicurativa come Poste Vita, presa come modello.
Le fasi operative della strategia di sviluppo dei contenuti, di copywriting e di copyediting sono pensate come da svilupparsi sequenzialmente per un periodo di 6 mesi. Il settimo mese è dedicato all'approfondita analisi dei risultati per un fine tuning delle strategia e delle azioni.
Argomenti:
• Il contesto di riferimento
• Poste Vita sul web
• Qualche criticità
• Uno sguardo ai Competitors
• La comunicazione di Poste Vita: possibili aree di azione
• Un piano d’azione sui canali digitali attivi…
• … e sui canali digitali meno attivi
• Alcuni contenuti per la divulgazione
• Ipotesi per un budget
• Pianificazione delle attività
Mission Statement
Our Belief and Focus……Even a great process can improve if you look at it from the right perspective. With leadership and team commitment any organization can reach its desired potential. The ability to recognize or see potential is easy, knowing how to navigate the improvement process is where we excel.
Mission Statement
Our Belief and Focus……Even a great process can improve if you look at it from the right perspective. With leadership and team commitment any organization can reach its desired potential. The ability to recognize or see potential is easy, knowing how to navigate the improvement process is where we excel.
Design Thinking: engage customers like never before.
Inconsistent customer interactions. Undifferentiated touch points. Indifferent customers. If these are business challenges you are facing, it’s time to take a closer look at the customer journey that your business is providing.
Join us in a hands-on, interactive session that will introduce you to a new way of thinking. Design Thinking is a user centric problem-solving mindset that combines empathy, rationality and creativity, and keeps the end-user of your product/service at the center of the design process.
These techniques are being used by the world’s most prolific innovators to deliver powerful interaction experiences across the entire customer journey.
What we covered within the workshop:
1) The basic foundations and benefits of Design Thinking as an innovation process.
2) How to start integrating Design Thinking ideas and techniques into your daily customer interactions.
3) How to use Design Thinking to draw customer journey maps and gain actionable insights.
Learn about the impact your brand can have and how to brand your learning solutions. Check out what Juliette has to say on brands and learning here: https://youtu.be/bLO4b1wqniU
Whether you are an entrepreneur, looking to change jobs or get back into the workplace, you are your own biggest asset. Positioning yourself in the marketplace requires you to establish a narrative and a brand about who you are, what you stand for and what you bring to the table. This presentation offers details on how to create a critical process to establish brand "YOU."
Within People - A Guide to Finding PurposeWithin People
How do you align your business to an authentic purpose? We help leaders around the world connect to their purpose, focus their business and deliver growth. This booklet was designed for leaders who want to find purpose but don’t know how to get started. And to help guide our clients in articulating their purpose in the most powerful way.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
4. 4
What is Vision?
What an organization would like
to achieve or accomplish in the
mid-term or long-term future.
It is intended to serve as a
clear guide for choosing current
and future courses of action.
11. 11
Step
5 Selling Idea
Short memorable
statements that
may evoke a
certain emotion
and will always
be associated
with you.
12. 12
Step
6 Core Values
Core values
underlie your work,
how you interact
with each other,
and which
strategies you use
employ to fulfill
our mission.