The document discusses organizing a "Protean organization" that is flexible and able to change its form and business models to meet evolving market challenges. It describes a Protean organization as having a thin core and rings with fuzzy edges that enable quick entry and exit of new members. The core would focus on culture, values and strategy while an "inner ring" would execute the strategy, engage with external partners, vendors and customers ("the cloud"), and act as a "competence aggregator" to assemble needed skills and resources. The goal is for the Protean organization to ultimately operate as a social enterprise that shifts between for-profit and non-profit models to address opportunities and challenges.