Klik, likes og fans på Facebook blevet hård valuta, men i takt med at Facebook er gået fra en spam-strategi til en relevans-strategi, er fokus på antal fans imidlertid blevet mere og mere irrelevant.
I dette indlæg ser vi på, hvad man skal være opmærksom på, hvis man skal flytte sine kunder fra uforpligtende ”Attention” til et køb eller en handling, der kræver et ægte engagement.
Social media @Billund Airport by Henrik Meisel - Community Manager Billund L...Henrik Meisel
Skal din virksomhed på sociale medier? Hvordan får jeg min virksomhed i gang på sociale medier? Hvad er værdien ved at være på sociale medier for min virksomhed?
Social media @Billund Airport by Henrik Meisel - Community Manager Billund Lufthavn
Social media @Billund Airport by Henrik Meisel - Community Manager Billund L...Henrik Meisel
Skal din virksomhed på sociale medier? Hvordan får jeg min virksomhed i gang på sociale medier? Hvad er værdien ved at være på sociale medier for min virksomhed?
Social media @Billund Airport by Henrik Meisel - Community Manager Billund Lufthavn
Jesus calls Simon Peter and Andrew to follow him and become "fishers of men". He later calls James and John in a similar way. Jesus gets in Simon's boat to teach crowds on the shore of the lake. When finished, he tells Simon to go into deep water and lower the nets, though Simon is skeptical since they caught nothing all night. When they do so at Jesus' word, they catch a huge number of fish, more than both boats can hold. Simon recognizes Jesus' divine power and authority. Jesus then calls Simon and the others to follow him and become "fishers of men".
The document summarizes Wadhwani Foundation's work in skill development and job creation in India and other countries. It discusses the foundation's use of technology-enabled blended learning approaches to rapidly scale up job training programs. Key aspects include developing online and hands-on curriculum in collaboration with industry and academics to meet job demands, and leveraging MOOCs, videos, simulations and other digital tools to provide consistent, high-quality training. The goal is to promote skill development and boost employability for millions of youth.
El documento describe cómo la masculinidad y feminidad son construcciones sociales asignadas de manera diferente a hombres y mujeres desde su nacimiento. Agentes como la familia, instituciones y medios de comunicación socializan roles de género estereotipados, por ejemplo vistiendo de azul a niños y rosa a niñas. Estas construcciones perpetúan mitos como la fuerza y razón masculinas versus la naturaleza e irracionalidad femeninas.
Roman Rubchenko, Board Member of Professional Government Initiative challenged common stereotypes about personal success and leadership. Roman shared his views on what it means to be successful in life and discussed with the audience such aspects like challenging the status quo, contrarian mentality, structured thinking, perseverance as well as courage and skills to exercise leadership.
Rockley Photonics. Si Phtonics Optical Packet Switch CompanyMike Powell
Dr Andrew Rickman talks about Rockley's revolutionary Optical Packet switch, fundraising and how to break into a large market dominated by international tier 1 companies.
O Evangelho de Marcos é o menor dos evangelhos e foi provavelmente o primeiro a ser escrito. Enfatiza a Cristo como "Servo" e foi direcionado aos gentios romanos para fortalecer sua fé e ensinar-lhes o significado de seguir a Cristo. Relata a história de Jesus desde o batismo até a ressurreição, com ênfase em seu ministério na Galileia e última semana em Jerusalém.
1. The document reviews best practices for diabetes education programs catered to diverse cultural groups, including Southeast Asians, Africans, and Latin Americans. It summarizes 12 programs that have shown effectiveness.
2. The programs incorporate elements like peer educators, culturally-relevant content, language translation, and community organizations. Approaches include cooking demonstrations, stress management training, and group support.
3. For a diverse community like Saint James Town, the document recommends adopting practices like peer educators, multi-lingual materials, addressing spirituality and culture, and presentations at appropriate literacy levels to improve diabetes outcomes.
1) O documento resume a genealogia e ministério de Sofonias no século 7 a.C.
2) Três características comuns aos profetas menores são apontadas: advertência, anúncio de juízo, e convite ao arrependimento.
3) A passagem sobre o "futuro distante" em 3:11-20 é interpretada de forma simbólica e literal como referindo-se ao dia do Senhor e transformação final do povo de Deus.
Presentación de Ana Laura Fleba - eCommerce Day Montevideo 2015eCommerce Institute
Diapositivas presentadas por Ana Laura Fleba, eCommerce Manager Sodimac , en el eCommerce Day Montevideo 2015 en la plenaria "OMNICHANNEL EN LA PRÁCTICA. COMO
INTEGRAR EL CANAL ONLINE CON EL OFFLINE, en el CICLO GESTION MARKETING & COMERCIAL DE UN CANAL ONLINE, MANAGER COMMERCE".
This document provides information and guidelines for potential new members going through formal sorority recruitment at Georgia College. It outlines expectations for respectful behavior, attendance at events, and maintaining confidentiality. It also answers some common questions about the recruitment process, such as whether a bid is required to be accepted, upperclassmen's chances of receiving a bid, balancing academics with sorority involvement, and the likelihood of friends receiving bids to the same sorority. The overall message is that recruitment is an opportunity to meet new people and find the best fit, while upholding the values of the Panhellenic community.
El documento describe Clickedu, una plataforma de gestión académica que integra herramientas para administrar información escolar, ahorrando tiempo y dinero. Ofrece funciones como planificación de clases, comunicación con familias, gestión de alumnos y procesos administrativos. Se presentan dos ejemplos de escuelas que usan Clickedu con éxito para mejorar la eficiencia y coordinación.
La plataforma Clickedu ofrece una solución integral de gestión académica para escuelas que integra herramientas de administración, aula, comunicación y seguimiento, permitiendo ahorrar tiempo y mejorar la calidad educativa. Ha ayudado a colegios como Colegios Vedruna Cataluña y La Parellada a organizar y compartir información de manera más eficiente entre profesores, familias y entre distintos centros.
This document discusses the history and development of nursing curriculum from the 17th century to present day. It traces the evolution from untrained nursing helpers to the establishment of formal nursing education programs and curricula. Some of the key developments highlighted include the influence of Florence Nightingale in the 1860s, the establishment of formal curriculum guides in 1917, and the adoption of nursing education programs by institutions of higher learning beginning in the 1940s-50s which led to the development of associate's and bachelor's degree nursing programs. The document also discusses influential curriculum models and theorists like Ralph Tyler and his classic curriculum model from the 1940s-50s which remains fundamental to nursing curriculum development today.
Jesus calls Simon Peter and Andrew to follow him and become "fishers of men". He later calls James and John in a similar way. Jesus gets in Simon's boat to teach crowds on the shore of the lake. When finished, he tells Simon to go into deep water and lower the nets, though Simon is skeptical since they caught nothing all night. When they do so at Jesus' word, they catch a huge number of fish, more than both boats can hold. Simon recognizes Jesus' divine power and authority. Jesus then calls Simon and the others to follow him and become "fishers of men".
The document summarizes Wadhwani Foundation's work in skill development and job creation in India and other countries. It discusses the foundation's use of technology-enabled blended learning approaches to rapidly scale up job training programs. Key aspects include developing online and hands-on curriculum in collaboration with industry and academics to meet job demands, and leveraging MOOCs, videos, simulations and other digital tools to provide consistent, high-quality training. The goal is to promote skill development and boost employability for millions of youth.
El documento describe cómo la masculinidad y feminidad son construcciones sociales asignadas de manera diferente a hombres y mujeres desde su nacimiento. Agentes como la familia, instituciones y medios de comunicación socializan roles de género estereotipados, por ejemplo vistiendo de azul a niños y rosa a niñas. Estas construcciones perpetúan mitos como la fuerza y razón masculinas versus la naturaleza e irracionalidad femeninas.
Roman Rubchenko, Board Member of Professional Government Initiative challenged common stereotypes about personal success and leadership. Roman shared his views on what it means to be successful in life and discussed with the audience such aspects like challenging the status quo, contrarian mentality, structured thinking, perseverance as well as courage and skills to exercise leadership.
Rockley Photonics. Si Phtonics Optical Packet Switch CompanyMike Powell
Dr Andrew Rickman talks about Rockley's revolutionary Optical Packet switch, fundraising and how to break into a large market dominated by international tier 1 companies.
O Evangelho de Marcos é o menor dos evangelhos e foi provavelmente o primeiro a ser escrito. Enfatiza a Cristo como "Servo" e foi direcionado aos gentios romanos para fortalecer sua fé e ensinar-lhes o significado de seguir a Cristo. Relata a história de Jesus desde o batismo até a ressurreição, com ênfase em seu ministério na Galileia e última semana em Jerusalém.
1. The document reviews best practices for diabetes education programs catered to diverse cultural groups, including Southeast Asians, Africans, and Latin Americans. It summarizes 12 programs that have shown effectiveness.
2. The programs incorporate elements like peer educators, culturally-relevant content, language translation, and community organizations. Approaches include cooking demonstrations, stress management training, and group support.
3. For a diverse community like Saint James Town, the document recommends adopting practices like peer educators, multi-lingual materials, addressing spirituality and culture, and presentations at appropriate literacy levels to improve diabetes outcomes.
1) O documento resume a genealogia e ministério de Sofonias no século 7 a.C.
2) Três características comuns aos profetas menores são apontadas: advertência, anúncio de juízo, e convite ao arrependimento.
3) A passagem sobre o "futuro distante" em 3:11-20 é interpretada de forma simbólica e literal como referindo-se ao dia do Senhor e transformação final do povo de Deus.
Presentación de Ana Laura Fleba - eCommerce Day Montevideo 2015eCommerce Institute
Diapositivas presentadas por Ana Laura Fleba, eCommerce Manager Sodimac , en el eCommerce Day Montevideo 2015 en la plenaria "OMNICHANNEL EN LA PRÁCTICA. COMO
INTEGRAR EL CANAL ONLINE CON EL OFFLINE, en el CICLO GESTION MARKETING & COMERCIAL DE UN CANAL ONLINE, MANAGER COMMERCE".
This document provides information and guidelines for potential new members going through formal sorority recruitment at Georgia College. It outlines expectations for respectful behavior, attendance at events, and maintaining confidentiality. It also answers some common questions about the recruitment process, such as whether a bid is required to be accepted, upperclassmen's chances of receiving a bid, balancing academics with sorority involvement, and the likelihood of friends receiving bids to the same sorority. The overall message is that recruitment is an opportunity to meet new people and find the best fit, while upholding the values of the Panhellenic community.
El documento describe Clickedu, una plataforma de gestión académica que integra herramientas para administrar información escolar, ahorrando tiempo y dinero. Ofrece funciones como planificación de clases, comunicación con familias, gestión de alumnos y procesos administrativos. Se presentan dos ejemplos de escuelas que usan Clickedu con éxito para mejorar la eficiencia y coordinación.
La plataforma Clickedu ofrece una solución integral de gestión académica para escuelas que integra herramientas de administración, aula, comunicación y seguimiento, permitiendo ahorrar tiempo y mejorar la calidad educativa. Ha ayudado a colegios como Colegios Vedruna Cataluña y La Parellada a organizar y compartir información de manera más eficiente entre profesores, familias y entre distintos centros.
This document discusses the history and development of nursing curriculum from the 17th century to present day. It traces the evolution from untrained nursing helpers to the establishment of formal nursing education programs and curricula. Some of the key developments highlighted include the influence of Florence Nightingale in the 1860s, the establishment of formal curriculum guides in 1917, and the adoption of nursing education programs by institutions of higher learning beginning in the 1940s-50s which led to the development of associate's and bachelor's degree nursing programs. The document also discusses influential curriculum models and theorists like Ralph Tyler and his classic curriculum model from the 1940s-50s which remains fundamental to nursing curriculum development today.
Mari-Louise Jonsson er strategisk leder i Envision. I hennes bok Fuck Forbrukeren provoserte hun mange med sine sterke meninger. Hennes ståsted er at forbukeren er lei av å være innholdsleverandør til web 2.0 og det snakket hun om i dette innlegget på MFO Inspirerer 23.10.2010
Salgskursus afholdt for primært iværksættere tilknyttet Middelfart Erhvervscenter.
Fokus på, hvorledes brugen af sociale medier kan fremme salget.
HUSK: Der gemmer sig links i mange af billederne
7. Fra spam-strategi til relevans-strategi:
Facebook vil ikke kvæles i egen succes.
Tvunget til at fokusere på kvalitet.
8. Ʃ
Edgerank:
u w d = 16%
u Affinity score between viewing user and edge creator
w Weight for this edge type (create, comment, like etc.)
d Time decay factor
9. Affinity score:
Nærheden mellem jeres brand og brugeren.
Og mellem brugeren og hans venner.
Og mellem ham og hans venners venner.
10. Weight:
Facebooks vægtning af forskellige typer
aktiviteter (edges)
Billeder scorer højt.
Ren tekst scorer lavt.
…indtil Facebook ændrer algoritmen.
11. Time decay factor:
Jo ældre opslag – jo lavere synlighed.
Indslag, der er over 12 timer gamle har meget
lav synlighed.
Så sørg for at poste, mens jeres publikum er
på Facebook.
12. Hvordan snyder vi Edgerank?
På samme måde som vi snyder Google.
Vi fokuserer på at producere godt indhold.
…eller køber annoncer.
17. To legemer tiltrækker
hinanden med en kraft
der er proportional
med produktet af
deres masser og som
aftager proportionalt
med kvadratet på
afstanden mellem
dem.
23. “Social media is an extension of socialbehavior, and
socialdiscourse is hugely important inbusiness. That means
the ROI isthe highest in theworld.”
“In many respects, social media is the universal university
for us all. We can teach and learn from one another. We
can also improve from others, through comments, feedback
and spirited dialogues”
“Eevery company should enter the world of social media
and a simple website is no longer enough. Using social
media can not only increase reliability and build the image,
but also effectively increase revenues and increase the
number of customers.”
24.
25.
26. Sociale medier er primært snacktid og
underholdning for jeres kunder.
27. Sociale medier er mikromedier
Fragmenter af løsreven information
Mikrocontent
Mikrooplevelser
Mikrohandlinger
28.
29.
30.
31. Opmærksom Interesseret Involveret Engageret Aktiveret
Se den her video!
Mød op og
gør noget!
Nej, hvor
forfærdeligt! Ja, selvfølgelig
kommer jeg!
Verden må
vide det her!
33. ”I virkeligheden handler det, vi liker på
Facebook, om selviscenesættelse. Det er
kulturelle ressourcer, som man bruger til at
fortælle andre, hvem man er.
Hvis mange i ens netværk liker noget, og
man selv har sympati for det, så liker man det
for at vise, man er en del af den gruppe der
identificerer sig med det,”
- Specialet ”Like me” http://nytmarketing.whsites.net/mediakit/pos/
34. Meningsfulde mikrohandlinger:
Selv om I har en strategi så tænk hver ”edge” som et
stykke selvstændig mikrokommunikation. Kun I selv
ser den store sammenhæng
Hav realistiske forventninger til brugernes
engagement
Gør det let at agere
Identificer motiver til at handle og udnyt dem
37. Følelsesappel
Den lille pige med svovlstikkerne.
Øjeblikkelig indignation
Mikrohandling
Gør noget! Nu! Her! Smede
mens jernet er varmt og
hjertet er blødt.
38. Konkret og håndgribeligt
Nu tænder du et lys og sætter det i et vindue.
Det er virkelighed, det her.
Bekræftelse
Det nytter. Vi er mange.
Bekræftelse
Dine venner gør det også.
52. Lidt gode råd
Tænk kampagnen sammen med din øvrige kommunikation. Understøtter medierne
hinanden?
Facebook er ikke en hjemmeside – det er et netværk. Udnyt viral
spredning, personliggørelse og identifikation.
Forstå dine brugeres motiv for at dele og understøt dem.
Tænk i meningsfulde mikrohandlinger – giv brugeren en let mulighed for at handle
eller interagere
Jo mere spontant, dine brugere skal kunne reagere, jo større arbejde skal du gøre.
En kampagne skal planlægges i god tid
Du fik opmærksomhed – hvad så? Hvad vil du bruge den til?