20 x 20 x 20 second slides.
Hard writing this but if you talk fast - you can do this flat in 6 mins 30 secs. Phew.
Hope you like this bonsai powerpoint!
Media queries really is a cure-all ? In this talk we're going to analyse the right way to implement this feature without causing harm to our web mobile experience.
Flexibel leren op locatie met apps, mobile devices en weararables_deel 2SURF Events
Dinsdag 8 november
Sessieronde 2
Titel: Flexibel leren op locatie met apps, mobile devices en weararables_deel 2
Spreker(s): Wouter Marra (UU), Marin Groothengel, Liesbeth van de Grint & Derek Karssenberg (Universiteit Utrecht –Faculteit Geowetenschappen)
Zaal: Blue Room
Media queries really is a cure-all ? In this talk we're going to analyse the right way to implement this feature without causing harm to our web mobile experience.
Flexibel leren op locatie met apps, mobile devices en weararables_deel 2SURF Events
Dinsdag 8 november
Sessieronde 2
Titel: Flexibel leren op locatie met apps, mobile devices en weararables_deel 2
Spreker(s): Wouter Marra (UU), Marin Groothengel, Liesbeth van de Grint & Derek Karssenberg (Universiteit Utrecht –Faculteit Geowetenschappen)
Zaal: Blue Room
Speed and Simplicity: Design and Usability for Multi-device WebsitesDoug Gapinski
We’ve entered the age of sequential and simultaneous browsing. According to Google, 90% of consumers now use multiple screens to accomplish tasks on the web. Tablets and mobile remain hot topics for sales, use, and design. In an age where most users are accessing sites via multiple devices, top companies are focusing on fast and clean delivery of information.
This webinar focused on how new realities are changing web design, web design process, and usability standards.
Session Outline
• Ubiquitous computing, ubiquitous internet
• Sequential and simultaneous browsing
• The rise of the tablet
• Flat design for a lumpy web
• Speed matters
• Usability strategies
We’ve entered the age of sequential and simultaneous browsing. According to Google, 90% of consumers now use multiple screens to accomplish tasks on the web. Tablets and mobile remain hot topics for sales, use, and design. In an age where most users are accessing sites via multiple devices, top companies are focusing on fast and clean delivery of information.
This webinar focused on how new realities are changing web design, web design process, and usability standards.
Session Outline
• Ubiquitous computing, ubiquitous internet
• Sequential and simultaneous browsing
• The rise of the tablet
• Flat design for a lumpy web
• Speed matters
• Usability strategies
An overview of Kineo's responsive e-learning design approach for multiple devices. Shows how the web world is adapting to multiple devices and how e-learning needs to respond.
This online UI training course specially designed for HTML5, Angular JS, Bootstrap, SASS, LESS, Node JS who wants to learn and upgrade these technologies. Our UI training programs are designed to provide rich learning experience on UI development.
Stocktwits & Responsive Web Design, social network meets flexible frameworkJohn Strott
The slides from our presentation on responsive web design using the StockTwits site as a case study. No audio, but feel free to contact us for more information regarding this deck.
With a simple WYSIWYG editor, Insert text styles like headers, bold, italics, lists and fonts. Flexible, and user friendly. Get work done with right collaboration. Can easily chat in real time Connect people and join in discussion groups with reduced mail overload. Optimize the search engine ranking and organic traffic kudos to hints of keywords and the meta tag tool.
In this presentation, we will take a look at all the components of Jquery Mobile 1.3.1. We will also cover the design constraints that need to be considered when using Jquery Mobile for a project. We will also take a look at the ways of effectively debugging our mobile web application from desktop as well as remote debugging.
jQuery Mobile is a unified, HTML5-based user interface system designed for all popular mobile device platforms. Built on top of the jQuery and jQuery UI foundation the mobile framework is built with progressive enhancement in mind. Join Thom Robbins, Chief Evangelist of Kentico CMS as he explores the basics of jQuery Mobile.
In this interactive webinar we looked at:
What a mobile framework is
Integrating Kentico CMS into your jQuery mobile applications
How to design mobile applications using progressive enhancement
Understand how HTML, CSS and JavaScript work together to build mobile applications
Learn how to write a mobile web application using jQuery mobile
Besides a quick explanation of what responsive email design is; I take a look at what’s possible, going through some of the responsive layout patterns we’ve deployed. I’ve also got a section on tablets, touch, performance and techniques for dealing with clients that don’t support media queries. I finish up by looking at testing…hope you find it useful. You can watch the video that goes with deck here: http://www.youtube.com/watch?v=T6GajEVabP4
Cross Device Optimisation - Google Analytics ShortcutsCraig Sullivan
In this session, we explain how to mine GA for broken device experiences, flows, funnel blocks and more... Using a new grid tool we've developed, you can pull multi-dimensional segmented funnel and metric data from Google Analytics - we explain how it works, why you need it and what problems it solves. Find where your site is leaking money through data
Product Design is Poo - And we're all going to dieCraig Sullivan
A humorous presentation about what is wrong with the current way of building digital products. Showing what is wrong, explaining the signs and giving you a checklist for reforming your company - are laid out with links, resources and further reading.
More Related Content
Similar to Netsuke - Mobile ecommerce conversion - Read Speaker Notes!
Speed and Simplicity: Design and Usability for Multi-device WebsitesDoug Gapinski
We’ve entered the age of sequential and simultaneous browsing. According to Google, 90% of consumers now use multiple screens to accomplish tasks on the web. Tablets and mobile remain hot topics for sales, use, and design. In an age where most users are accessing sites via multiple devices, top companies are focusing on fast and clean delivery of information.
This webinar focused on how new realities are changing web design, web design process, and usability standards.
Session Outline
• Ubiquitous computing, ubiquitous internet
• Sequential and simultaneous browsing
• The rise of the tablet
• Flat design for a lumpy web
• Speed matters
• Usability strategies
We’ve entered the age of sequential and simultaneous browsing. According to Google, 90% of consumers now use multiple screens to accomplish tasks on the web. Tablets and mobile remain hot topics for sales, use, and design. In an age where most users are accessing sites via multiple devices, top companies are focusing on fast and clean delivery of information.
This webinar focused on how new realities are changing web design, web design process, and usability standards.
Session Outline
• Ubiquitous computing, ubiquitous internet
• Sequential and simultaneous browsing
• The rise of the tablet
• Flat design for a lumpy web
• Speed matters
• Usability strategies
An overview of Kineo's responsive e-learning design approach for multiple devices. Shows how the web world is adapting to multiple devices and how e-learning needs to respond.
This online UI training course specially designed for HTML5, Angular JS, Bootstrap, SASS, LESS, Node JS who wants to learn and upgrade these technologies. Our UI training programs are designed to provide rich learning experience on UI development.
Stocktwits & Responsive Web Design, social network meets flexible frameworkJohn Strott
The slides from our presentation on responsive web design using the StockTwits site as a case study. No audio, but feel free to contact us for more information regarding this deck.
With a simple WYSIWYG editor, Insert text styles like headers, bold, italics, lists and fonts. Flexible, and user friendly. Get work done with right collaboration. Can easily chat in real time Connect people and join in discussion groups with reduced mail overload. Optimize the search engine ranking and organic traffic kudos to hints of keywords and the meta tag tool.
In this presentation, we will take a look at all the components of Jquery Mobile 1.3.1. We will also cover the design constraints that need to be considered when using Jquery Mobile for a project. We will also take a look at the ways of effectively debugging our mobile web application from desktop as well as remote debugging.
jQuery Mobile is a unified, HTML5-based user interface system designed for all popular mobile device platforms. Built on top of the jQuery and jQuery UI foundation the mobile framework is built with progressive enhancement in mind. Join Thom Robbins, Chief Evangelist of Kentico CMS as he explores the basics of jQuery Mobile.
In this interactive webinar we looked at:
What a mobile framework is
Integrating Kentico CMS into your jQuery mobile applications
How to design mobile applications using progressive enhancement
Understand how HTML, CSS and JavaScript work together to build mobile applications
Learn how to write a mobile web application using jQuery mobile
Besides a quick explanation of what responsive email design is; I take a look at what’s possible, going through some of the responsive layout patterns we’ve deployed. I’ve also got a section on tablets, touch, performance and techniques for dealing with clients that don’t support media queries. I finish up by looking at testing…hope you find it useful. You can watch the video that goes with deck here: http://www.youtube.com/watch?v=T6GajEVabP4
Cross Device Optimisation - Google Analytics ShortcutsCraig Sullivan
In this session, we explain how to mine GA for broken device experiences, flows, funnel blocks and more... Using a new grid tool we've developed, you can pull multi-dimensional segmented funnel and metric data from Google Analytics - we explain how it works, why you need it and what problems it solves. Find where your site is leaking money through data
Product Design is Poo - And we're all going to dieCraig Sullivan
A humorous presentation about what is wrong with the current way of building digital products. Showing what is wrong, explaining the signs and giving you a checklist for reforming your company - are laid out with links, resources and further reading.
Product design is Poo - And how to fix it!Craig Sullivan
A look at why product design is still so poor, even after 22 years of digital design work. Why do these problems exist and how can we remove them from the way we build products? Lean corporate and startup growth models are explored in the solutions to this horrendous problem!
Slides to go with a talk on rapid, lightweight research you can do before tackling a landing page, funnel step or lead-gen form. Comes complete with all the Google Analytics reports you'll need to mine useful data to share! Less bullshit, more truth in meetings!
Web Analytics Wednesday - Session Replay Tools are VitalCraig Sullivan
Session Replay or Screen Recording tools are now part of an arsenal of discovery toolkits that can drive optimisation, bug fixes, funnel and journey analysis - using qual and quant techniques. Without these tools, the analytics data misses emotion, frustration, friction and more - I've collated the best tips, tricks, tools and approaches to yield the most valuable insights for CRO / Growth Hacking.
Surviving the AB Testing Hype Cycle - Reaktor Breakpoint 2015Craig Sullivan
My Slides from Reaktor Breakpoint 2015 - This is by far the best deck (and hopefully talk) I've done this year. Masses of info, reading, articles, useful reports and more.
Surviving the hype cycle Shortcuts to split testing successCraig Sullivan
In this talk, I show the key shortcuts to stop doing stupid testing and move towards innovative and transformative design & build methodologies, including innovation through split testing exploration
Myths and Illusions of Cross Device Testing - Elite Camp June 2015Craig Sullivan
A compendium of the most common mistakes and problems people encounter when trying to optimise or split test cross device experiences (mobile, tablet, desktop, app, tv etc.)
Myths, Lies and Illusions of AB and Split TestingCraig Sullivan
What are the common assumptions about AB (split) testing that are wrong? What are the lies told by vendors, consultants and the stuff you have convinced yourself about. What is illusory - what can you trust - what's it really all about. 20 top myths debunked after asking fellow CRO professionals what is on THEIR top list.
20 Ways to Shaft your Split Tesring : Conversion ConferenceCraig Sullivan
This talk is the latest deck showing common problems that will easily break or skew your ab and multivariate testing results. Avoid these problems by following the simple advice in this deck!
Brighton CRO Meetup #1 - Oh Boy These AB tests Sure Look Like Bullshit to MeCraig Sullivan
An updated deck of a short talk (30m) given at the first Brighton CRO meetup. Contains useful AB testing tools as well as full speaker notes for most of the slides.
#Measurecamp : 18 Simple Ways to F*** up Your AB TestingCraig Sullivan
An expanded deck of the top 18 blockers to getting successful AB or Multivariate test results. In this deck, you get a complete checklist of the stuff you need to prepare, watch, launch and monitor your testing, so it gets you the *right* conclusions.
The Neuromarketing Toolkit - Chinwag Psych - 4 Feb 2014Craig Sullivan
A practical toolkit for getting inside customers heads, in order to design and create persuasive psychological approaches to copy, pages, buttons, designs and your entire service. Craig shows you here how to mine what you already have - to design a better bank balance and continuously improving future for your company, staff and your customers.
12 Things to do Before Your Company Dies : Conversion Conference London - Oct...Craig Sullivan
A roundup of all the things to help you maintain a competitive edge in experience design and conversion optimisation. With examples of companies putting this stuff together, the tools they are using and their project management approaches, this presentation delves deeper into the cultural aspects of CRO.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
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Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Today I’ll be talking about the art of mobile conversion. The thinking that goes into making high converting mobile websites, and how you can tap into this. I chose this picture because it’s a Netsuke. This is the 17 th century Japanese equivalent of the mobile phone – something always carried, that’s both practical and ornamental.
Mobile growth has been huge for us this year and our key markets now get more than 20% of revenue and visitors from mobile devices. What we *have* learned from all of this work is that there are three factors for success: Handset reach, Performance and the User experience on mobile.
I love miniature things and well designed mobile sites are an artform too. But to do it properly, your business needs to be Bonsaied, in order to fit on these small screens. But which bits do you prune? How are you going to keep everyone happy?
You might have a fight on your hands, deciding what to build or optimise on your mobile site. As Dirty harry said – opinions are like assholes – everyone’s got one. So how do you go about getting the right stuff in there?. How about we start with the customers.
So where do we start on the mobile product? With the customer of course, then their handsets, where they are, what they are doing and what they want to accomplish. As Nielsen says : More research = more questions = more answers = a better product. This is the glue, the oxygen of our work.
To stop wasting time, you need to build where there’s an audience for your platform. This means you need device analytics, to tell you what device formats and types are are tryin to engage with you Take a look at Bango, Wurfl and Deviceatlas for handset analytics data. Last tip – always check low converting devices as this might indicate a problem.
Confused by all the claims about what handsets to support? Well actually, there’s only one game in town – smartphones. Other phones don’t browse and they certainly don’t buy. Android, Apple and Windows are the only growing segments now – others are in steep decline. It’s a highly specific smartphone world and you’ll need analytics help to work out what devices you should be building for.
User centred design is the Agile technique we use to get stuff right, first time (click) You can think of the technology expression as being our online brand (click) that generates feelings about us (click) Being in the middle here makes you unique amongst your competitors. This is the sweet spot (click) We do continual improvements of our products - in a permanent state of designing and testing, just like Dyson, Edison and Jobs showed us.
And the future for us is multi-platform. We’ve designed our web, iPhone, Android and tablet experiences to be in that sweet spot I mentioned. Most importantly, by improving them in concert, the entire product suite is aligned and optimised for user experience and contact methods.
So this is the moment of the conversion – that finger tap that I’m after. So what are the biggest influence factors?
And simplicity is paramount on mobile. Join.me works so well as a product because it’s the only screen sharing or webinar stuff that always works, and because it is so simple, so easy to use, so unlikely to break. It’s simple and invisible. Your mobile site has to be frictionless for the goals of the user or you will lose business.
You can’t rely on good performance, even in the city. Just try having an iPhone on o2 – you know what I mean. 75% of people whining mobile about websites, said performance was the number one issue. The office Wi-Fi doesn’t count as testing here. Check out these search keywords on Google.
With a smaller screen, copy expertise is vital for mobile sites and apps. Every word and every syllable counts. Belron used a specialised agency, Foolproof, to minify the content. We drove legal crazy but amped up the clarity and comprehension for the customer, with high conversion the result.
Persuasion is a key part of our work. We want both persuasive design and compelling copy – to get people to do more things that we like. One one micro test we ran 2 weeks ago, a single line of copy added to a page will net us 500K Euros per year of revenue.
And don’t forget testing – we usability test at least 3 times in a product cycle and Foolproof do great work for us here. And remember handset testing. I’d recommend you buy the top customer handsets for your audience and then use Deviceanywhere.com to test others. Make sure you have more than one Android screen format, preferably three. Always test on all iPhone models too. If you cant test – then check your analytics for badly converting handsets and fix.
And what does this mean for you? In my view, it will mean a complete change in how you code, display or optimise online content – and not just for mobile devices. Nearly all modern browsers and mobile handsets support HTML5 already. You need to get your developers engaged here, over how you’ll adopt and take advantage of HTML5.
This is a table from my Mobile Optimisation report, available on Econsultancys website. There’s lots of bullshit around on mobile, so please read this. You’ll be surprised to learn how much of the phone hardware you can access, just from a plain old website. On our site, we integrate with email, phone calls and the GPS function – on Android, iPhone and Blackberry models.
So - stop worrying about IE6 – you’ve got a big design problem to solve across a huge mesh of different screens. Responsive design is a great solution, that adapts your content to fit the device mix. It’s a way to use HTML5 to give an optimised experience on every device or size of screen. Great article on here.
And what about the future? Well I can’t predict that but there will be cool new stuff and exciting products ahead. Mobile devices are here to stay and will eventually be your main source of traffic, revenue and insight.
And if you think that’s a load of old balls, you can get in touch!