Event Marketing Research: Pre Event, Onsite and Post Event Marketing Best Pra...UBM (Technology)
Through our survey of 403 business technology professionals, we found the key to industry event marketing success entails a blend of Pre-event, Onsite and Post-event (POP) marketing activities. POP marketing is not just important to those involved in event marketing—it's important to all marketers, as an integrated marketing mix is critical to the success of your overall strategy.
For more tech marketing insight and research, please visit us at www.CreateYourNextCustomer.com - a resource dedicated to technology marketers from UBM.
Many start-ups have great ideas but struggle when it comes time to bring the product to market and have difficulty in selecting a market to focus on. Defining your optimal target market and identifying the ideal prospect will help you streamline the effectiveness of your marketing, shorten the sales cycle and close more business.
In this program we’ll cover:
• Comparing mass marketing to target marketing
• How segmentation can improve your market position
• Practical ideas to segment and prioritize market opportunities
• Developing detailed customer profiles that will improve sales
• Learn the stages of the customer buying process
• How incorporate target marketing into your overall strategy
Stephen N. Davis, Principal and Founder of The CXO Advisory Group (http://www.cxoadvisorygroup.com/about-us/Stephen-Davis.htm), advises businesses on how to optimize and improve operations, accelerate sales and profits, and seize the most attractive growth opportunities. Steve has worked with companies in North America, Europe and Asia to assist them in establishing US market operations, strategic alliances, joint ventures, business development and sales management. He has also assisted clients with due diligence and preparation for venture financing.
Does what it says on the tin. An introduction to Modern Perl programming aimed at programmers who have little or no experience in Perl.
I gave this course at the London Perl Workshop in November 2013.
Jack Morton's Tim Leighton presented with Cecilia Dahlstrom from Ericsson at the eurobest Festival of Creativity 2015.
How do you challenge and break the way something has always been done?
As an industry, we have to evolve our methods of engagement to survive. A little more conversation and a lot less one-way show and tell.
Yet much of our creative still isn’t focused in this way. In fact, some of our brand engagements are strangely inhuman, inhospitable experiences whereby brands compete not to understand people and offer value, but to simply shout the loudest. One of the worst offenders has to be the trade show. It’s a rare opportunity to waste – it’s where game-changing conversations can happen and multi-million dollar deals can be sealed.
Join our session to find out how Ericsson embraced the trade show, tore up the rule book and created a thoroughly modern brand experience that sits at the centre of its marketing strategy. Hear how its innovative creative approach radically changed the way people connect in this environment and learn what we can take away from this when we approach engaging with people through any channel.
This presentation defines social media monitoring, describe four use cases, explains how social media monitoring works, and identifies tools that can help you monitor social media. This was originally presented as a 15-minute Genius Lab at the 2016 ACPA conference in Montreal, CA.
Dr. Paul Frost, a Digital Strategist in our London office, presented at Event Tech Live this year. His presentation is titled "Creating effective digital ecosystems: Amplifying audience footprints through end to end digital enablement."
Event Marketing Research: Pre Event, Onsite and Post Event Marketing Best Pra...UBM (Technology)
Through our survey of 403 business technology professionals, we found the key to industry event marketing success entails a blend of Pre-event, Onsite and Post-event (POP) marketing activities. POP marketing is not just important to those involved in event marketing—it's important to all marketers, as an integrated marketing mix is critical to the success of your overall strategy.
For more tech marketing insight and research, please visit us at www.CreateYourNextCustomer.com - a resource dedicated to technology marketers from UBM.
Many start-ups have great ideas but struggle when it comes time to bring the product to market and have difficulty in selecting a market to focus on. Defining your optimal target market and identifying the ideal prospect will help you streamline the effectiveness of your marketing, shorten the sales cycle and close more business.
In this program we’ll cover:
• Comparing mass marketing to target marketing
• How segmentation can improve your market position
• Practical ideas to segment and prioritize market opportunities
• Developing detailed customer profiles that will improve sales
• Learn the stages of the customer buying process
• How incorporate target marketing into your overall strategy
Stephen N. Davis, Principal and Founder of The CXO Advisory Group (http://www.cxoadvisorygroup.com/about-us/Stephen-Davis.htm), advises businesses on how to optimize and improve operations, accelerate sales and profits, and seize the most attractive growth opportunities. Steve has worked with companies in North America, Europe and Asia to assist them in establishing US market operations, strategic alliances, joint ventures, business development and sales management. He has also assisted clients with due diligence and preparation for venture financing.
Does what it says on the tin. An introduction to Modern Perl programming aimed at programmers who have little or no experience in Perl.
I gave this course at the London Perl Workshop in November 2013.
Jack Morton's Tim Leighton presented with Cecilia Dahlstrom from Ericsson at the eurobest Festival of Creativity 2015.
How do you challenge and break the way something has always been done?
As an industry, we have to evolve our methods of engagement to survive. A little more conversation and a lot less one-way show and tell.
Yet much of our creative still isn’t focused in this way. In fact, some of our brand engagements are strangely inhuman, inhospitable experiences whereby brands compete not to understand people and offer value, but to simply shout the loudest. One of the worst offenders has to be the trade show. It’s a rare opportunity to waste – it’s where game-changing conversations can happen and multi-million dollar deals can be sealed.
Join our session to find out how Ericsson embraced the trade show, tore up the rule book and created a thoroughly modern brand experience that sits at the centre of its marketing strategy. Hear how its innovative creative approach radically changed the way people connect in this environment and learn what we can take away from this when we approach engaging with people through any channel.
This presentation defines social media monitoring, describe four use cases, explains how social media monitoring works, and identifies tools that can help you monitor social media. This was originally presented as a 15-minute Genius Lab at the 2016 ACPA conference in Montreal, CA.
Dr. Paul Frost, a Digital Strategist in our London office, presented at Event Tech Live this year. His presentation is titled "Creating effective digital ecosystems: Amplifying audience footprints through end to end digital enablement."
Who is your Social Media Self? College Student Motivation and Vulnerability O...Paul Brown
Originally presented at Boston University in December of 2016 as a part of a digital technology and higher education speaker series. Presents my original research on social and digital technology and college students.
Brands are made for and by humans. Their greatest wish is to connect with humans. So why do they find it so difficult? From jarringly chirpy digital, social & mobile experiences to misguided content marketing efforts, brands’ (and, let’s face it, agencies’) attempts to ‘be more human' often make us cringe.
And now, algorithms and big data means brands know more about us than ever before, and with this their opportunities to ‘act human’ have multiplied exponentially. But in many cases, their brand building efforts are failing: either to be convincing or in adopting the right aspects of humanity. And in so doing they become clingy, nosey or just plain creepy.
So brands face a paradox: the more they try to be human, the more they risk alienating the humans they so want to connect with. So can brands be ‘more human’? Or more importantly…should brands be more human?
Sales PowerPoint Slides include topics such as: analyzing your product/service, 6 value added techniques, gaining the competetive advantage, 6 ways for overcoming objections, how to sell features-benefits-solutions, reading your customer's signals, handling indecisive clients, closing the sale, how-to's and more. Slides can easily be tailored to your specific needs (make handouts, create overheads and use them with an LCD projector) and are available for license. 100+ PowerPoint presentation content slides. Each slide includes slide transitions, clipart and animation. System & Software Requirements: IBM or MAC and PowerPoint 97 or higher. Royalty Free - Use Them Over and Over Again. Once purchased, download instructions will be sent to you via email. (PC and MAC Compatible).
Who is your Social Media Self? College Student Motivation and Vulnerability O...Paul Brown
Originally presented at Boston University in December of 2016 as a part of a digital technology and higher education speaker series. Presents my original research on social and digital technology and college students.
Brands are made for and by humans. Their greatest wish is to connect with humans. So why do they find it so difficult? From jarringly chirpy digital, social & mobile experiences to misguided content marketing efforts, brands’ (and, let’s face it, agencies’) attempts to ‘be more human' often make us cringe.
And now, algorithms and big data means brands know more about us than ever before, and with this their opportunities to ‘act human’ have multiplied exponentially. But in many cases, their brand building efforts are failing: either to be convincing or in adopting the right aspects of humanity. And in so doing they become clingy, nosey or just plain creepy.
So brands face a paradox: the more they try to be human, the more they risk alienating the humans they so want to connect with. So can brands be ‘more human’? Or more importantly…should brands be more human?
Sales PowerPoint Slides include topics such as: analyzing your product/service, 6 value added techniques, gaining the competetive advantage, 6 ways for overcoming objections, how to sell features-benefits-solutions, reading your customer's signals, handling indecisive clients, closing the sale, how-to's and more. Slides can easily be tailored to your specific needs (make handouts, create overheads and use them with an LCD projector) and are available for license. 100+ PowerPoint presentation content slides. Each slide includes slide transitions, clipart and animation. System & Software Requirements: IBM or MAC and PowerPoint 97 or higher. Royalty Free - Use Them Over and Over Again. Once purchased, download instructions will be sent to you via email. (PC and MAC Compatible).
3. Uvod
Dostupnost energiji – jedan od glavnih problema covjecanstva
Sve manje rezerve fosilnih goriva
Politicki problem
Cjena energensa
Svjesnost o klimatskim promjenama I opasnosti nuklearne energije
Sumska biomasa – Glavna metod za dobijanje ekoloski prihvatljive
energije u politici EU
Problemi
Zastita biodiverziteta
Upotreba pravilne tehnologije (smanjivanje emisija)
Pepeo – ostecenja u kotlovima I deponiranje
4. Materijal I metode
Cilj rada – utvrditi kolicinu pepela pri sagorevanju hrasta kitnjaka sa
razlicitih lokacija u Makedoniji
5. Materijal I metode
Analiza utjecaja stanista
Analiza kolicine pepela
Cistog drveta bez kore
Drveta sa korom
Samo kora
Analiza je radjena u saglasnosti EU standarda EN 14775:2009, Solid
Biofuels –Method for the determination of ash content
Ucesce pepela je odredjeno kao procenat mase koji ostaje posle
sagorevanja I izrazen kao procenat tezine drveta u apsolutno suvoj
stanju.
6. Rezultati
Rezultati pokazuju da nema statisticki znacajnih razlika u ostacima pepela pri sagorevanju cistog
drveta I drveta sa korom na pojedinim lokacijama, kao I izmegju dve lokacije, dok se statisticki
znacajne razlike javljaju pri sagorevanju kore.
Ostatak pepela iz okoline Valandova Ostatak pepela iz okoline Ohrida
0
1
2
3
4
5
6
7
8
1 2 3 4 5 6 7 8 9 10
W
W+B
B
ash(%)
0
1
2
3
4
5
6
1 2 3 4 5 6 7 8 9 10 11 12
W
W+B
B
ash(%)
7. Rezultati
Onda smo sve probe analizirali zajedno da bi smo dobili kolicinu pepela
Hrasta kitnjaka kao vida.
Ostatak pepela hrasta kitnjaka
Drvo: 0,0893±0,0142
Drvo I kora: 0,7955 ±0,0516
Kora: 5,9931±0,3116
0
1
2
3
4
5
6
7
8
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22
W
W+B
B
ash(%)
8. Zakljucci I preporuke
Nema znacajne razlike u ostatku pepela sa dve lokacije, I mozemo
konstatovati da je uloga stanista minimalna;
Nema znacajne razlike u ostacima pepela kad se sagoreva drvo ili drvo I
kora u normalnom odnosu;
Postoji znacajna razlika kad se sagoreva samo kora
Rezultati su veci od propisanih za ostatak pepela pri sagorevanju listaca
(EN 14961-1:2010), jer se radi o materijalu sa malim dijametrom I od
panjaca, kao I o malom zagadjenju proba.
Koriscenje pepela se moze preporuciti kao sredstvo za resavanje kiselih
pocvi
Kao dodatak djubriva u poljoprivredi
Geotehnickim konstrukcijama I industrijskim procesima