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Nesea pitch
- 2. What’s the problem? How many times have you seen an interesting person in a public place but you didn’t have time to meet? It’s always a wasted opportunity...
- 3. Competitors Geolocation based apps to find people nearby already exists: But they are different from Nesea... Circle
- 4. Competitors: differences Other apps Nesea • Posts, walls, likes and other generics things unrelated with finding people nearby. • The only main function is finding people nearby (in the present and in the past) and contact them. • Classical social network friends structure. • Lack of privacy because everyone in the app can see where you are. • User experience laborious • Just save people in a favorites list, to contact them whenever you want. • You can only see people that are or were in your same place. This is the only way to contact them. • User friendly And there’s one more fundamental difference...
- 5. Competitors: key difference Geolocation usage Other apps Nesea • User’s position determined by coordinates. • User’s position determined by coordinates of a specific closed place. • Usage area is all the space. • Users nearby are found by proximity. • Usage area is restricted to the place where user is. • Users nearby are found because they are in your same place. It’s like a Virtual Room But which is the best place for Nesea?
- 6. The best place • Closed, not dispersive and where there’s high people density in little space. The best place • Where you go to meet new people. • Where it’s impossible to know most of the people. • Where people behaviors are the same all over the world. • Where the male-female percentage is about the same. DISCO
- 7. Nesea core: the flag 1. Choose the disco where you are. The flag 2. Nesea will automatically control if your position corresponds to the disco of your choice. 3. Start the flag and you can see all the people that are flagged in your same place at the same time. 4. The flag will turn off when you decide, when you leave the disco or when your device is switched off. 5. All the flags are kept in memory permanently, so you can forever see all the people that you were with. The flag is our concept of localization. It’s the only way to communicate with other users and it’s very simple to use:
- 8. The growth of Electronic Dance Music (EDM) *Estimate by people attendance EDM growth = discos growth = Nesea growth EDM music explosion is pulling all the related sectors toward a great growth: • + 260% Engaged and Interested Listens and Plays of EDM from 2004 to 2012 • + 33% number of EDM events yearly worldwide • + 9.8% EDM digital music revenues in 2012 • + 190% listeners from 2012 to 2013 EDM in Last.fm
- 9. The growth of Electronic Dance Music (EDM) 0 50000 100000 150000 200000 Tomorrowland (Europe) 2005 2013 0 50000 100000 150000 200000 Sunburn Festival (India) 2007 2012 0 50000 100000 150000 200000 Kazantip (Ukraine) 2008 2013 0 200 400 600 800 1000 1200 1400 1600 USA EDM festival capacity growth (x 1000) 2007 2008 2009 2010 2011 EDM events are growing all over the world* *Estimate by people attendance EDM growth = discos growth = Nesea growth
- 10. The growth of Electronic Dance Music (EDM) EDM growth = discos growth = Nesea growth Yahoo Finance EDM enthusiasts are more mobile and social: • Social media is a big driver for EDM events • EDM fans love to share • Smartphones are integral for the EDM experience EDM events are growing incredibly fast: Eventbrite* has seen gross ticket sales quadruple for EDM events in the last year. *International online ticketing service
- 11. Business Model How to monetize Banners in flag people list Ads in discos profile pages Highly targeted and location-aware advertising
- 12. How to grow Expansion Deals with discos: • Every disco is added to the app, under consensus, by Nesea staff • A new disco is added when the previous ones are completely saturated • Discos in a new city are added when discos from previous cities are completely saturated • Monitored expansion Promote Nesea in added discos: • Promote inside the discos • Promote outside the discos (flyers, posters) • Promote on Facebook pages of discos and events • Eventual free Nesea gadgets given at parties
- 13. How to grow Expansion The perfect area for initial Nesea expansion is Via Libetta in Rome (Ostiense district). Here indeed there are 7 well known discos very close each other. Saponeria Club Ametista Club Circolo degli Illuminati Discoteca Marilyn Goa Club Distillerie Clandestine 45 Giri
- 14. Our team Alessandro ScappaSimone Di PaoloMatteo Tempesta Co-founder Android team manager Backend developer Co-founder iOS team manager Backend developer Backend team manager Android developer
- 15. What do we need? We are raising 150.000 € To be divided in: • Hiring new programmers and graphics to complete the development of the iOS and Android apps. The apps are already in a quite advanced state and all the backend side (server in Node.js and database in MySQL) is ready. • Marketing aspects, like deals with discos and Nesea promotion. • Manutentions and server cost. • Hiring people for business side.
- 16. In conclusion Why Nesea? • Disco business is growing incredibly fast. • There aren’t significant apps for discos. • People who go to discos, age group 18-30, are the most social and active smartphones users. • Its potential is going to rise with technologies improvement, like better GPS, long lasting batteries... Huge possibilities of expansion (pubs, cinemas, nightclubs...) • Is extremely easy and fast to use. • Is based on the social interaction between men and women.
- 17. neseaweb@gmail.com Contacts Simone: 339 6649228 Matteo: 320 9024171 Alessandro: 333 2855653