The document outlines the guiding principles of an organization that promotes business in the northeast of England. It is independent, networked, practical, resourceful, and business driven. It covers the northeast region and has no offices or employees, instead using partners. The organization is a nonprofit partnership and financially sustainable. It welcomes new ideas and brings together various stakeholders in the region including businesses, local authorities, and educational institutions to collaborate on trade, media relations, awards, and addressing challenges faced by the industry.