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Inside presentation david & nita


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Inside presentation david & nita

  1. 1. Engage For SuccessCIPR Internal CommunicationsConference7th November 2012
  2. 2. THE BIGGER PICTUREThe context for WHY Employee Engagement is critical:The 20th Century model was “Business as Usual”.MAKE EFFICIENT – aligned but not engaged, centraldirection, command and control.08/11/2012 ENGAGE FOR SUCCESS 2
  3. 3. Transactional or transformational?Transactional engagement>A set of activities or targets>Usually focussed around a surveyTransformational engagement>Employees integral to developing and delivering the business strategy>Requires deep belief in the power of people to contribute - new and creative products/services - outstanding customer/client service and efficiency>A belief that our people are the solution, not the problem
  4. 4. Key enabler 1: strategic narrativeStrong, visible, empowering leadership provides a strong strategic narrative about the organisation,where it’s come from and where it’s going. The past You are here The futureThis gives a line of sight between the job and the organisation’s vision.The story is communicated clearly, consistently and constantly. 4
  5. 5. Key enabler 2: engaging managersThey: focus their treat their people coach and stretch people, offer as individuals their peoplescope and enable the job to get done 5
  6. 6. Key enabler 3: employee voiceThere is employee voice throughout the organisation, for reinforcing and challenging views; betweenfunctions & externally; employees are really seen as your key asset – not the problem.This voice is an informed one. Views are sought early and followed up; explanations are given ifideas/views not adopted.Trade unions/staff representatives are part of the engagement architecture – collective voice matters 6
  7. 7. Key enabler 4: integrityThere is organisational integrity – the values on the wall are reflected in day to day behaviours. These expected behaviours are explicit and bought into by staff. Keep it real – staff see through corporate spin quicker than customers or the public. Integrity enables trust: no engagement without trust 7
  8. 8. Task Force Launch 8
  10. 10. Engage for Success SponsorsAdam Balon, InnocentAdam Crozier, CEO, ITV Lord ODonnell, Former Head of Home Civil ServiceAdrian Brown, UK and Western Europe CEO RSA Marc Bolland, CEO, M&SAlex Gourlay, CEO, Alliance Boots Mark Elborne, CEO, General Electric, North EuropeAmyas Morse, Auditor General, NAO Sir Martin Sorrell, CEO, WPPAndy Harrison, CEO, Whitbread Martin Temple, Chairman, EEFAnthony Jenkins, CEO, Barclays Moya Greene, CEO, Royal MailDame Barbara Stocking, CEO, Oxfam Nigel Stein, CEO, GKNBarbara Frost, CE, WaterAid Paul Drechsler, CEO, Wates GroupSir Bob Kerslake, Head of the Civil Service Peter Cheese, CE, CIPDBrendan Barber, General Secretary, TUC Sir Peter Housden, PS for ScotlandCarolyn Downs, CE, Local Govt Assoc Peter Rogers, CEO, BabcockCharlie Mayfield, Chairman, JLP Peter Sands, CEO, Standard CharteredChris Browne, MD, Thomson Airways Peter Searle, CEO, Adecco Group UK & IrelandChris Hyman, CEO, Serco Richard Baker, Chairman, Virgin ActiveDavid Evans, CE, Grass Roots Group Rob Devey, CE, Prudential UK and EuropeEd Sweeney, Chairman, ACAS Ronan Dunne, CEO , O2Ian King, CEO, BAE Rona Fairhead, Group CE, Financial Times GroupIan Livingston, CEO, BT Simon Walker, Director General, IoDIan Powell, Chairman & Senior Partner, PwC Sir Stephen Bubb, CE, AcevoIan Sarson, CEO, Compass Group Stephen Howard, Chief Executive, BITCJane Wilson, CE, CIPR Steve Elliott, Director General, CIAJohn Cridland, Director General, CBI Steve Mogford, CEO, United UtilitiesJohn Hannett, General Secretary, USDAW Tim Melville-Ross, Chairman, HEFCEJohn Neill, Group CE, Unipart Tim O’Toole, CEO, First GroupJohn Walker, Chairman, FSB Will Hutton, Executive Vice Chair, Work FoundationKaren Boswell, MD, East Coast Rail Sir Win Bischoff, Chairman, Lloyds Banking Group
  13. 13. PRACTITIONER EVENTSPractitioner Events11 have been held, – just over 250 peoplehave been able to attend an event4 events already planned for September/October, about to start Highlands/IslandsBooking (August 2012)Follow up events planned in the autumn for: FalkirkKent, Birmingham, Wales, Sunderland EdinburghFeedback is overwhelmingly positive Sunderland Belfast LeedsThe format for an initial meeting has been testedand a downloadable pack is now in production to Prestonenable groups to run meetings without central Manchestersupport Birmingham Cardiff Kent Events held Cornwall Events planned London Bristol/Exeter
  14. 14. WHAT NEXT…• Go Live! • CEO Breakfast – getting engagement on the business agenda • ½ day event – arming our ambassadors to go out and spread the word • Community led events – practitioner groups, master classes, webinars, conferences…• Join In • Content • Community • Events
  15. 15. WAYS TO GET ‘SOCIALLY’ INVOLVED• Events coverage • Go live events • Community events, master classes, webinars etc• Community activity • Role model online activity on LinkedIn, Facebook, Twitter, • Activate topic groups on E4S web • Encourage others to get involved too• Content sharing • Articles for Voice - our online magazine • Buddy up with a project group to help ‘socialise’ the work • Blogging, tweeting, article writing, topic groups etc• Insert your ideas here… 08/11/2012
  16. 16. ENGAGE FOR SUCCESSCIPR Internal CommunicationsConference7th November 201208/11/2012 ENGAGE FOR SUCCESS 2012 17