SlideShare a Scribd company logo
Marketing Proposal for
Businesses offering
NEET JEE Classes & Courses
Current Situation
How the market generates traffic:
53% Direct traffic, 7% Referral, 36% Search, 2% Social, 0.28% Paid traffic
Competition
Heavily competitive industry in India:
Sarkariresult.com, ap.gov.in, shiksha.com, freejobalert.com, aglasem.com, collegedunia.com,
rajasthan.gov.in, jagranjosh.com, kerala.gov.in, fresherslive.com, telangana.gov.in, kar.nic.in,
karnataka.gov.in, tn.gov.in, unacademy.com, bihar.gov.in, nvshq.org, up.nic.in, gradeup.co,
insightsonindia.com
Need to conduct thorough competitive research to find channels of growth
Opportunities
Results on searching main keyword
● Search Ads, Shopping ads
● Featured Snippet by Aakash.ac.in
● Organic results by Aakash.ac.in,
Etoosindia.com, misostufy.com,
askiitians.com, mystudycart.com,
● Video snippet results by Career Point,
Vibrant Academy, Allen Institute
Ideas
● Invest in running communities on channels like Facebook, Telegram, Whatsapp
● Conduct & promote online events as a lead generating exercise
● Publish video, QnA based content popular in your niche
● Run tiered and ads of different formats (Search, Shopping, Display, Inbox) for stages of
buying process
Approach
➔ Phase 01 (1 months): Technical SEO optimization & Google My Business listing, Editing of
existing content, and add more valuable content. Research content topics, ramp up
frequency of social media posts and discuss creating new handles as required. Setup ad
accounts & pixels as per best practices on the platforms
➔ Phase 02 (2 months): Consistent content publishing with SEO optimization. Also, start a
consistent social media content on official company handles. Build audiences & lists by
running ads.
➔ Phase 03 (3 months): Run ads on different platforms to generate leads with reasonable
budgets as we are consistently generating content and have social presence by now.

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NEET JEE Classes & Courses Marketing Proposal

  • 1. Marketing Proposal for Businesses offering NEET JEE Classes & Courses
  • 2. Current Situation How the market generates traffic: 53% Direct traffic, 7% Referral, 36% Search, 2% Social, 0.28% Paid traffic
  • 3. Competition Heavily competitive industry in India: Sarkariresult.com, ap.gov.in, shiksha.com, freejobalert.com, aglasem.com, collegedunia.com, rajasthan.gov.in, jagranjosh.com, kerala.gov.in, fresherslive.com, telangana.gov.in, kar.nic.in, karnataka.gov.in, tn.gov.in, unacademy.com, bihar.gov.in, nvshq.org, up.nic.in, gradeup.co, insightsonindia.com Need to conduct thorough competitive research to find channels of growth
  • 4. Opportunities Results on searching main keyword ● Search Ads, Shopping ads ● Featured Snippet by Aakash.ac.in ● Organic results by Aakash.ac.in, Etoosindia.com, misostufy.com, askiitians.com, mystudycart.com, ● Video snippet results by Career Point, Vibrant Academy, Allen Institute
  • 5. Ideas ● Invest in running communities on channels like Facebook, Telegram, Whatsapp ● Conduct & promote online events as a lead generating exercise ● Publish video, QnA based content popular in your niche ● Run tiered and ads of different formats (Search, Shopping, Display, Inbox) for stages of buying process
  • 6. Approach ➔ Phase 01 (1 months): Technical SEO optimization & Google My Business listing, Editing of existing content, and add more valuable content. Research content topics, ramp up frequency of social media posts and discuss creating new handles as required. Setup ad accounts & pixels as per best practices on the platforms ➔ Phase 02 (2 months): Consistent content publishing with SEO optimization. Also, start a consistent social media content on official company handles. Build audiences & lists by running ads. ➔ Phase 03 (3 months): Run ads on different platforms to generate leads with reasonable budgets as we are consistently generating content and have social presence by now.