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GUIDELINE 
S 
POLICIES 
STANDARDS 
BEST PRACTICES 
RECOMMENDATION 
S 
PRINCIPLES HOW-TOs 
LAWS 
MORALS 
DIRECTION 
S 
NO-NOs 
@neelyadkins
rules: who needs ‘em? 
@neelyadkins 
BRANDS 
COMMUNITY 
MANAGERS 
EMPLOYEES 
AFFILIATES
brands: how you talk 
@neelyadkins 
RULE: 
YOUR BRAND IS NOT A PERSON, 
DO NOT TRY TO TALK LIKE ONE
brands: how you talk 
@neelyadkins 
DIRECTION: 
PROVIDE RELEVENT, ENGAGING 
CONTENT THAT MIXES AUDIENCE 
INTERESTS WITH BRAND GOALS
@neelyadkins
@neelyadkins
brands: how you talk 
@neelyadkins 
RULE: 
KEEP REALISTIC EXPECTATIONS
EXPECTATION 
S 
DISSAPOINTMEN 
T 
REALITY 
brands: how you talk 
@neelyadkins
COMMUNITY MANAGER 
@neelyadkins
COMMUNITY MANAGERS 
@neelyadkins 
RECOMMENDATION: 
ESTABLISH COMMUNITY 
GUIDELINES THAT COINCIDE WITH 
RESOURCES
@neelyadkins
COMMUNITY MANAGERS 
@neelyadkins 
BEST PRACTICE: 
LOOK LIKE A DUCK
YOUR FANS SEE A 
BRAND AND 
EXPECT A FAST, 
ACCURATE 
ANSWER 
YOUR CM IS IN 
CONTACT WITH: 
- MARKETING 
- SALES 
- CUSTOMER 
SERVICE 
- LEGAL 
- HR 
THROUGH A FAST 
PROCESS TO FIND 
THE RIGHT 
ANSWER
COMMUNITY MANAGERS 
@neelyadkins 
POLICY: 
ALLOW THE GOOD AND THE BAD, 
BUT NOT THE UGLY
COMMUNITY MANAGERS 
NEED A LIST OF BAD WORDS? 
@neelyadkins 
SEND ME A TWEET
COMMUNITY MANAGERS 
@neelyadkins 
HOW TO: 
NOT BE AFRAID TO ADDRESS 
YOUR CRITICS
@neelyadkins
@neelyadkins
IMAGINE IF YOUR 
COMPANY HAD MORE 
THAN JUST ONE PERSON 
ON ITS PAYROLL THAT 
COULD EFFECTIVELY 
REPRESENT YOUR 
BRAND ON SOCIAL 
MEDIA… 
@neelyadkins
EMPLOYEES 
@neelyadkins 
POLICY: 
EMPLOYEE ADVOCACY 
PROGRAMS REQUIRE 
ACCOUNTABILITY
EMPLOYEES 
NEED AN EMPLOYEE 
ADVOCATE STRATEGY? 
@neelyadkins 
SEND ME A TWEET
EMPLOYEES 
REVIEW SOCIAL PROFILES 
@neelyadkins 
PRIOR TO HIRING 
TEACH EMPLOYEES THE 
POWER THEIR SOCIAL MEDIA 
ACTIVITY HAS ON THEIR 
BRAND
EMPLOYEES 
YOUR THOUGHTS MAY BE 
@neelyadkins 
YOUR OWN… 
BUT YOUR JOB IS NOT!
WHO ARE MY AFFILIATES? 
@neelyadkins 
- CONTRACTORS 
- SERVICE PROVIDERS 
- VENDORS 
- DISTRIBUTORS 
- CLIENTS
AFFILIATES 
@neelyadkins 
NO-NO: 
MANAGE THE RELATIONSHIP 
WITH AFFILIATES TO ENSURE 
STRATEGIC MESSAGING
@neelyadkins
PLEASE FOLLOW MY PAGES: 
FB.COM/AMWAYUS 
FB.COM/ARTISTRYUS 
FB.COM/NUTRILITEUS 
@AMWAYUS 
@NUTRILITEHEALTH 
@ARTISTRYBEAUTY 
@AMWAYUS ON INSTAGRAM 
AND ASK ME QUESTIONS ABOUT THEM: 
FB.COM/NEELYADKINS 
@NEELYADKINS 
NEELY.ADKINS@AMWAY.COM
THANK YOU!

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Neely Adkins - Social Rules