The document discusses the homepage of a company website. It promotes the brand logo prominently and provides information about company news and history. It also highlights an academy program to engage potential new members and encourages subscriptions. The homepage uses images of fashion models and clothing examples to interest its target audience.

1. NEA RESEARCH TASK 7

2. Constant
promotion of the
brand logo so it
continues to be
recognized more
and more
Offers lots of
information on
everything about
the company,
such as the recent
news on the
company and case
Not much text at all for the home page,
meaning audiences have to keep clicking
through to find the
Video promoting the
whole brand and the
work that they do.
Highlights the Bauer Academy
to promote it more than
anything, so that they continue
to engage with people looking
to join their group.

3. Largest font promoting the brand name and logo,
much larger than all other fonts
Highlights the
subscription button
in an attempt to
entice more people
into paying for a
subscription.
Offers a number of
examples of the
kind of fashion
and clothing that
the magazine
promotes.Interesting to the
target audience,
using female
models as that will
Offers more basic
information
compared to
Bauer, mainly
offering purely
fashion based
articles rather
than the
company’s
history or an
academy like
Bauer.