NCSPRA - Tricks, Tips, and What Do You Do When This Happens
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Lauri Crowder presents to Fall 2015 NCSPRA Conference. Overview of production value issues for public relations professionals and multimedia producers as well as a refresher on North Carolina Open Meeting Law.
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NCSPRA - Tricks, Tips, and What Do You Do When This Happens
- 1. NSPRA – October 22, 2015 Traps, Tricks, and Traps, Tricks, and What Do You Do WhenWhat Do You Do When This Happens?This Happens? Lauri Crowder, MA, MS Onslow County School System -------------------- Jonathan Jones, JD Elon University
- 2. Onslow County Schools Multimedia Onslow County Schools serves approximately 26,000 students in 7 High Schools, 8 Middle Schools, and 19 Elementary Schools. 2 FullTime ProducerDirectors
- 3. Onslow County Schools Multimedia Standard Definition – 3 studio cameras/mixer – Board of Education 2 HD cameras, 3 HDV Cameras 2 iMacs – FCP 10
- 4. Onslow County Schools Multimedia Produced over 100 hours of programming 20142015 Over 40% scripted/original
- 5. The Goal Do the BEST job possible – whatever the circumstances.
- 6. Video/PhotoTRAPS Visual Traps Backgrounds Ugly junk - curtains Bleachers Projector screens Trash cans Photo bombs Low lighting
- 7. Video/PhotoTRAPS Visual Traps Backgrounds Ugly junk Bleachers This should say: I love reading in the dark and around musical backdrops.
- 12. Video/PhotoTRAPS Visual Traps Backgrounds Trash cans – Podium placement
- 15. TRAPS Visual Traps Backgrounds Photo bombs (Michael Elder Video)
- 17. TRAPS
- 18. AudioTRAPS Audio Traps Microphones – (Video) USE THEM! And with efficacy.
- 19. AudioTRAPS
- 20. AudioTRAPS
- 21. AudioTRAPS
- 22. AudioTRAPS If you are using the open air mic on the camera, be conscious of what is around you and of your own talking! Air Conditioners Extraneous noises - traffic, construction, buses, etc. Electrical hums from lights
- 23. Best Practices FOCUS, FOCUS, FOCUS!!!!!!! Use a tripod! Don’t constantly zoom – MOVE to get your shot! Lighting – Keep sun, windows to your back! Framing – Use Rule of Thirds!
- 24. Best Practices Prepare your talent – Check out tips for looking your best and for preparing a PowerPoint on TV. https://sites.google.com/siteonslowschoolstv Check out our website for information on how to Look your best for broadcast and other considerations. TM
- 25. Best Practices Colored Tyvek bands to identify students who can be photographed and those who can not. – When in doubt –Don’t! Set the room up to create the best “set” possible. Tap helpers – people you can get to help you solve problems if you are tied up.
- 26. Have a good plan for what you want the outcome to be: who is going to speak, do they know where they need to go, who is going to help you direct them to that spot? What is your plan and back-up plan? Best Practices (Don’t be late to be early!)
- 27. Using YouTube – Twitter Make them all look a like to create a branding awareness and, ORGANIZE your YouTube Channel! Best Practices YouTube Twitter
- 28. Equipment Standard Definition to High Definition (Ultra High Definition and beyond) SD - 720 x 480 HD - 1920 x 1080 4K - 4096 x 2160 UHD is a resolution of 3840 pixels × 2160 lines (8.3 megapixels, aspect ratio 16:9) and is one of the two resolutions of ultra high definition television targeted towards consumer television. UHD has twice the horizontal and vertical resolution of the 1080p. YouTube and Vimeo allow a maximum upload resolution of 4096 × 3072 pixels (12.6 megapixels, aspect ratio 4:3).
- 29. Equipment Don’t fall into these TRAPS! Stand Still – Video is always evolving! The growth of DSLR camera is proof. Have a scalable solution to your production equipment. It will afford you the ability to upgrade your equipment. Don’t Over Spec Your Need (or UNDER spec) – When you over purchase it is wasting money. There is no substitute for assessing your own requirements, then research - be honest about what it is you want to produce. Under spec-ing leads to substandard video and can be costly also.
- 30. Equipment Don’t fall into these TRAPS! Don’t Blame Your Equipment – Your content is most important! Don’t lose sight of of story and message. Learn to use your equipment effectively! Technology Paranoia – You will never catch up with technology – upgrade your equipment when your old equipment ceases to do the job but don’t underestimate your audience. Video is ubiquitous and as video becomes more wide spread and quality improves, so will the expectations from your audience.
- 31. Up and Coming Closed Captioning and Subtitles Closed Captioning is a subtitling system designed to make television more accessible to the hearing-impaired. Unlike movie Subtitles, which are intended to translate dialogue for people who can hear the rest of the soundtrack, Closed Captions need to convey all important sound effects, music cues, nonverbal expressions, and dialogue that occur as a program plays.
- 32. Up and Coming Closed Captioning and Subtitles Closed Captioning is mandated by the FCC – So. . . What are the exemptions? Closed captioning is also not required for video programming transmitted by an Instructional Television Fixed Service (ITFS) licensee (educational video programming, such as for school districts and university systems). Closed captioning is also not required for educational programming produced locally by public television stations for use in schools, including post-secondary schools. Other laws, such as the Americans with Disabilities Act (ADA), require schools to make their educational services accessible to individuals with disabilities. To comply with these other laws, schools may need to caption their televised programs. Closed captioning is not required for video programming that is: (1) locally produced by the video programming distributor; (2) has no repeat value (is not worth showing more than one time); (3) is of local public interest; (4) is not news programming; and (4) cannot be captioned using the “electronic news room” technique of captioning. The FCC intended that this exception to the closed captioning rules would “apply only to a limited class of truly local materials, including, for example, local parades, local high school and other nonprofessional sports, live unscripted local talk shows, and community theatre productions.” FCC 1997 Report & Order at ¶ 158.
- 33. Up and Coming Closed Captioning and Subtitles Closed Captioning is mandated by the FCC – HOWEVER – The US Department of Justice and the US Department of Education oversee three Federal laws applicable to public schools. IDEA, Title II (Americans with Disabilities Act) and Section 504 of the Rehabilitation Act of 1973.
- 34. Open Meeting Law Open Meeting Law Jonathan Jones, B.A., M.A., J.D., University of North Carolina at Chapel Hill, is the Director of the North Carolina Open Government Center. He has six years of experience as a newspaper reporter in Maryland, Virginia and North Carolina including the News & Record of Greensboro. Editor in chief of the First Amendment Law Review from 2010 to 2011. Published in News Media & the Law and the First Amendment Law Review. Served two years as an assistant district attorney in Durham County, prior to joining Elon. Jonathan Jones Director, Sunshine Center of the North Carolina Open Government Coalition
- 35. Open Meeting Law Open Meeting Law Basic tenets of the Open Meeting Law: NC General Assembly have declared it law that hearings, deliberations, and actions of public bodies be conducted publicly. Notice has to be given to the public of meetings, although a public body is not required to set up a regular schedule. If, however it does make a schedule, it has to be on file with a clerk or secretary. If the schedule is revised it must be filed at least 7 calendar days before the next meeting. Emergency Meetings may be called. The public has a right to hear but not necessarily be heard, although times for public hearing may be designated during the meeting.
- 36. Open Meeting Law Open Meeting Law Public recording and/or broadcasting of official meetings. Can the public record a meeting with their own devices and then broadcast it elsewhere? What verbiage on a production signifies it is the official video or multimedia product of that meeting? What verbiage should be included in the broadcast* QUESTIONS – Lauri Crowder/Jonathan Jones
- 37. Open Meeting Law Open Meeting Law * Onslow County School System Board of Education Notice at end of Board of Education meetings -
- 38. Open Meeting Law Open Meeting Law Meetings are Gavel to Gavel – what exactly does that mean? Are the comments made before (or after) the gavel, but recorded, discoverable or part of the record? Can you edit that material out or any part of the meeting – say someone uses foul language or we have a streaker? When do you go off the record or into recess, by whom do you take your direction? (Roberts Rules of Order) QUESTIONS – Lauri Crowder/Jonathan Jones
- 39. Open Meeting Law Open Meeting Law Are you obligated to tape audience members who are speaking out/holding signs up? How much of a PowerPoint should you keep up on screen while one is speaking? QUESTIONS – Lauri Crowder/Jonathan Jones
- 40. Open Meeting Law Open Meeting Law AUDIENCE QUESTIONS http://tinyurl.com/myko8b6 -- North Carolina Guide To Open Government Jonathan Jones, JD - jjones86@elon.edu Lauri Crowder – lauri.crowder@onslow.k12.nc.us
Editor's Notes
- We never set out to do the worst job possible. In fact, as the people who are in the position to put the best message, face, glass half full rather than half empty forward, it is incumbent upon us to make sure that whatever we are putting out for our stakeholders – weather it a message, campaign, information, video or picture – and remember a picture can tell a story where words fail – we want these things to be the best possible. As I’m standing amongst some production professionals and many more of you who may not necessarily have come to your position through production, I want to make this presentation one of awareness and reminder. I have tried to gear my presentation based on my own experiences in having been a one person band and in having had the good fortune to hire an assistant and in thinking about what he would need to know to be not just capable but excellent in what he does. So no matter where you are, or who you are in your organization – in the schools we are all chef and bottle washer at times, I hope you will find something valuable to take away to make what you do just a little better than you did before.
- Board of Eduation – room – Rogain shot – people the background.
- Board of Education – room – Rogain shot – people the background. People background with known stoics?
- Board of Education – room – Rogain shot – people the background. People background with known stoics?
- Wrong person miked. What do you do about that. Planning.
- In the Clip, we miked the podium – in spite of even having spoken to the presenter who was going to be on the floor – there was no indication he would speak from the floor and in – what I consider pitch black. Planning and asking the right questions. Again, the planning of the reception – making your speaker aware of the fact that the mic is not just to create amplification for the room – it is for the production.
- Mic placement and help from you or someone. Reporters used speakers and put lavs on mics. We use windscreens (we take our own, often) and hook onto windscreen.
- Mic placement and help from you or someone. Reporters used speakers and also put lavs on mics. We use windscreens (we take our own, often) and hook onto windscreen.
- I have had to use my own mic to mic the entire room, which made my product not what is needed to be. I have had to move a room around, I have had to bring in chairs. Whatever you can do to make the room more suitable to what you are working to accomplish for your final product.
- I have had to use my own mic to mic the entire room, which made my product not what is needed to be. I have had to move a room around, I have had to bring in chairs. Whatever you can do to make the room more suitable to what you are working to accomplish for your final product.
- Onslow County Schools is a Quasi example
- Living Magazine back cover