3. WHY SOUTH KOREA
•ACCESS TO CONTINENT WITH LARGEST POPULATION
•ACCESS TO FASTEST GROWING AND LARGEST ECONOMIES ON EARTH
•MODERN WEB SAVVY POPULATION WITH MILLIONS OF WEB ENABLED CONSUMERS AND
DEVICES WITH LOTS OF DISPOSABLE INCOME
•HIGH SPEED MODERN THOROUGHLY DEVELOPED TELECOM SYSTEM

4. IMPLEMENATION PLAN
•CREATE NETFLIX SOUTH KOREA STREAMING WEBSITE
•POPULATE WITH ORIGINAL PROGRAMMING: TV, MOVIES, DOCUMENTARIES.
•CREATE SALES DISTRIBUTION CHANNELS/END TO END SUPPLY CHAIN
•ADVERTISING MARKETING AND SALES BLITZES

5. IMPLEMENATION PLAN
•CREATE AND LAUNCH NETFLIX SOCIAL MEDIA AND YOU TUBE SITES
•LICENSE PARTNER WITH AND CREATE CONTENT JUST FOR SOUTH KOREA
•CREATE PAYMENT PLANS AND WAYS TO PAY
•GET SERVER SPACE FOR SITE , BETA TEST SITE AND…LAUNCH SITE !

6. DOES THE STRATEGY FIT? YES !
•ALIGNED WITH NETFLIX CORE MISSION STATEMENT
•ADDING TO NET INCOME
•CREATE MORE SUBSCRIBERS
•EXTEND BRANDING AND BRAND NAME TO ASIA

7. DOES THE STRATEGY FIT? YES !
•DELIVER UNIQUE OFFERINGS CUSTOMER TAILORED TO EACH COUNTRY
•PUSH-PULL PERSONAL RECOMMENDATION ALGORITHM
•SAME LOW FEES AS IN OTHER COUNTRIES
•HIGH SPEED/QUALITY 24-7 STREAMING CONTENT ON DEMAND

8. SWOT
STRENGTHS
•ECONOMIES OF SCALE
•LARGE LIBRARY OF CONTENT
•EXPERIENCE AT STARTING NETFLIX IN FOREIGN MARKETS
•BRAND NAME

9. SWOT
WEAKNESSES
•FAILURES/STRUGGLES IN OTHER FOREIGN MARKETS
•COST OF STARTING NEW BUSINESS OVERSEAS
•ATTRACTING NEW SUBSCRIBERS NEW COUNTRY
•GETTING THE WORD OUT ABOUT THE SERVICE IN A NEW MARKET

10. SWOT
OPPORTUNITIES
•EXPAND TO NEW COUNTRY/CONTINET
•ADD TO SUBSCRIBER BASE
•PROFIT/ROI
•EXTEND BRAND NAME TO ASIA

11. SWOT
THREATS
•HULU, AMAZON HBO
•PIRACY
•LOCAL STREAMERS
•LOCAL BROADCAST/TV NETWORKS

12. THE END ! THANK YOU !
THANKS FOR COMING ! AND DON’T FORGET
THE POPCORN !