The document outlines a strategic framework comprising 13 steps to enhance social media engagement for businesses. Key aspects include finding and onboarding new customers, content creation, effective use of various social media platforms, and measuring engagement success. It emphasizes the importance of creating actionable content, defining social media policies, and continuously monitoring performance metrics.

1. NAFCU Strategic Growth
13 Steps to #Jumpstart Your Social Program
Sundeep Kapur

2. 5 Things You Should Be Doing
1. Finding new Customers
2. Effective on-boarding or getting to know them
3. Giving them nuggets of information to share
4. Cutting costs, & driving attributable revenue
5. Get your team on board first
NCR Confidential 2

3. 7 Reasons to Start Social Networking
1.You have to reduce costs
2.You have to learn to listen
3.You have to focus on customer service
4.You have to establish credibility
5.You have to spread the word
6.You have to drive revenue
7.You need it to be complete
NCR Confidential 3

4. Aligning Goals with People
NCR Confidential 4

5. 1. Who is your consumer?
NCR Confidential 5

6. How To Find Great Consumers
• Create great content
• Publish on various channels
• Blog to create more in-bound links and share on your social sites
• Optimize your content for search engines and consumers
• Use the same keywords for page title, headers & content, and
descriptions
• Promote strategically
• How many ways can you share it?
• Listen and monitor
NCR Confidential 6

7. Leverage social media to find them
NCR Confidential 7

8. 2. Can you segment your consumers correctly?
Age
Interaction Gender
Level
Community
Segments
Economic
Location
Issues
Customer
History
NCR Confidential 8

9. 3. What do you do as a business?
• What do you want to do?
• How much time will you spend doing it?
• How frequently will you update?
• What are the desired rewards?
• Who will do it?
• Who will pay for it?
• How will you measure success?
NCR Confidential 9

10. Tactics for Engagement
•Be responsive
•Answer questions
•Respond to complaints
NCR Confidential 10

11. Measuring Engagement
How many mentions across channels
Number of fans
How many blog articles and comments
How many people are watching videos
Sentimental analysis
(comparing positive vs. negative)
What do your web stats show
NCR Confidential 11

12. 4. What do you want to do with social media?
Social Media
Mobile
Email
NCR Confidential 12

13. What Content Would You Want to Use?
NCR Confidential 13

14. 5. What content would you use?
Write actionable subject lines:
•Insert witty subject line here…
•The money cup…
•Plan your subject lines…
NCR Confidential 14

15. Integrate your blog posts to your Facebook wall
NCR Confidential 15

16. Integrate your website into your Facebook Page
NCR Confidential 16