The National Center for Missing and Exploited Children (NCMEC) is a 32-year old nonprofit that works to prevent child abduction and sexual exploitation, find missing children, and assist victims and their families. NCMEC offers an array of services including resources, search tools, and training for law enforcement. It targets as beneficiaries victims, families, and professionals and seeks funding from government, private sector, individuals, and foundations. NCMEC has strengths like its reputation, experienced staff, and technological resources but also weaknesses such as outdated advertising and limited geographic locations.
A student-run campaign created for a Millersville University capstone course. Our agency, Transcend Public Relations created a social marketing campaign for ASSETS, located in Lancaster City, Pennsylvania.
A student-run campaign created for a Millersville University capstone course. Our agency, Transcend Public Relations created a social marketing campaign for ASSETS, located in Lancaster City, Pennsylvania.
2015 us young lions competitions assignment briefPR Council
2015 US Young Lions Competitions partnered with Every Mother Counts, a nonprofit organization dedicated to making pregnancy and childbirth safe for every mother around the world. Every year the US Young Lions judges look for the most creative and innovative campaign ideas. The winning team for each category will represent the country as “TEAM USA” at the global competitions in France.
For the first time the United States will be sending a team for the PR category. This team is sponsored by the PR Council, the trade association for America public relations Firms.
Multichannel Marketing for the Small NonprofitJulia Campbell
Social and Web 2.0 technologies have changed not just how we market and promote our programs and services, but also how we manage and lead our organizations, and how we build communities and create movements. Understanding the multichannel landscape is more important than ever before, as the pace of change is growing exponentially.
Email communications, social media, and mobile are important, but how will they help your nonprofit and the issues you work on every day? Most importantly, how the heck do you integrate and utilize these tools successfully without losing your mind?
This workshop will help you answer these questions, specifically with the small nonprofit in mind, and will guide you through the planning and implementation of online multichannel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time.
A collaborative marketing plan created by myself and colleagues to present to our client, New Covenant Community. Objective was to increase awareness and membership quotas.
Nonprofit Marketing Plan Workshop TechSoup-TappNetwork 11.16.2023.pdfTechSoup
In this webinar, nonprofits learned how to anticipate challenges, leverage opportunities, and set achievable goals with a nonprofit marketing plan. This webinar was led by experts Lisa Quigley and Jason Spangler of TappNetwork who guided participants through the essentials of crafting an impactful marketing strategy tailored to the unique needs of nonprofit environments.
2015 us young lions competitions assignment briefPR Council
2015 US Young Lions Competitions partnered with Every Mother Counts, a nonprofit organization dedicated to making pregnancy and childbirth safe for every mother around the world. Every year the US Young Lions judges look for the most creative and innovative campaign ideas. The winning team for each category will represent the country as “TEAM USA” at the global competitions in France.
For the first time the United States will be sending a team for the PR category. This team is sponsored by the PR Council, the trade association for America public relations Firms.
Multichannel Marketing for the Small NonprofitJulia Campbell
Social and Web 2.0 technologies have changed not just how we market and promote our programs and services, but also how we manage and lead our organizations, and how we build communities and create movements. Understanding the multichannel landscape is more important than ever before, as the pace of change is growing exponentially.
Email communications, social media, and mobile are important, but how will they help your nonprofit and the issues you work on every day? Most importantly, how the heck do you integrate and utilize these tools successfully without losing your mind?
This workshop will help you answer these questions, specifically with the small nonprofit in mind, and will guide you through the planning and implementation of online multichannel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time.
A collaborative marketing plan created by myself and colleagues to present to our client, New Covenant Community. Objective was to increase awareness and membership quotas.
Nonprofit Marketing Plan Workshop TechSoup-TappNetwork 11.16.2023.pdfTechSoup
In this webinar, nonprofits learned how to anticipate challenges, leverage opportunities, and set achievable goals with a nonprofit marketing plan. This webinar was led by experts Lisa Quigley and Jason Spangler of TappNetwork who guided participants through the essentials of crafting an impactful marketing strategy tailored to the unique needs of nonprofit environments.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
ZGB - The Role of Generative AI in Government transformation.pdfSaeed Al Dhaheri
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A process server is a authorized person for delivering legal documents, such as summons, complaints, subpoenas, and other court papers, to peoples involved in legal proceedings.
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This session provides a comprehensive overview of the latest updates to the Uniform Administrative Requirements, Cost Principles, and Audit Requirements for Federal Awards (commonly known as the Uniform Guidance) outlined in the 2 CFR 200.
With a focus on the 2024 revisions issued by the Office of Management and Budget (OMB), participants will gain insight into the key changes affecting federal grant recipients. The session will delve into critical regulatory updates, providing attendees with the knowledge and tools necessary to navigate and comply with the evolving landscape of federal grant management.
Learning Objectives:
- Understand the rationale behind the 2024 updates to the Uniform Guidance outlined in 2 CFR 200, and their implications for federal grant recipients.
- Identify the key changes and revisions introduced by the Office of Management and Budget (OMB) in the 2024 edition of 2 CFR 200.
- Gain proficiency in applying the updated regulations to ensure compliance with federal grant requirements and avoid potential audit findings.
- Develop strategies for effectively implementing the new guidelines within the grant management processes of their respective organizations, fostering efficiency and accountability in federal grant administration.
1. Running head: NATIONAL CENTER FOR MISSING AND EXPLOITED CHILDREN
National Center for Missing and Exploited Children:
An In-Depth Analysis
Mikenna Kossow
William Jessup University
2. NATIONAL CENTER FOR EXPLOITED AND MISSING CHILDREN 2
The National Center for Missing and Exploited Children (NCMEC) is a 32-year old
organization and has been the leading resource center and information clearinghouse for missing
children in the nonprofit sector. This organization has a broad yet, specific mission. “NCMEC’s
mission is to help prevent child abduction and sexual exploitation; help find missing children;
and assist victims of child abduction and sexual exploitation, their families, and the professionals
who serves them” (Charity Navigator, 2016). NCMEC offers a wide variety of programs to
accommodate these causes and maximize the opportunity to meet its mission.
In order to pursue the mission and goals, NCMEC has designed a marketing mix directed
towards who the organization is and what it is seeking to do. The product is a wide array of
services not just to victims but to families and professionals who are affected or aid in the
recovering and preventative strategy. The product is comprised of resource tools to educate
people, services to search for those missing, and training for those who are deployed in these
types of cases such as law enforcement. The price of utilizing these services will be different for
the constituents. One may have to give up time to help search for someone, families will have to
relive the trauma of their situation, and money will be a cost to those who donate and support the
organization. NCMEC promotes in various ways: PSA’s and paper advertising (flyers, posters
etc). The organization has 4 regional officers but ultimately NCMEC are wherever the
constituents are; either by phone, web, television, etc. NCMEC also takes part in the public
relations component of the marketing mix. The organization also partners with various people,
firms, and the organization in order to gain more support from essentially most people.
The apparent target markets are pointed out clearly, yet like its whole mission, the
targeted segments can be pretty broad. The first area is the beneficiaries: these are the people that
receive the benefits from the various programs offered by NCMEC. Beneficiaries are the victims
3. NATIONAL CENTER FOR EXPLOITED AND MISSING CHILDREN 3
and their families; professionals such as law enforcement; and really children, parents, and the
public, whoever takes part in the educational tools for prevention and awareness. The
constituents that help fund are essentially to anyone who as money or can provide some sort of
in-kind donation to aid in getting resources out. Government, private-sector, individuals and
families, and some foundations are sources of funds for NCMEC. Lastly, the human resources
within NCMEC is a combination of employees and volunteers. The organization seeks
professionals in various areas such as case managers, database developers, and other technical
professionals as well as professionals who can aid in providing support to families and people
affected by this problem. Volunteers can be a wide array of people such as public speakers and
advocates to spread the message; provide support to the beneficiaries; and anyone who has a
passion for its mission.
NCMEC has a few direct competitors; organizations that are doing similar work. A few
of them are The Committee of Missing Children (CMC), Find the Children¸ and National Child
Safety Council (NCSC). Although, there are some competitors, NCMEC is the most popular and
most searched. The ratings for NCMEC on websites like Charity Navigator are substantially
higher than that of these other organizations. However, just because NCMEC is the leader of its
kind does not mean it is perfect.
The internal and external analysis of NCMEC could help provide direction in an effective
marketing strategy. NCMEC has many strengths but this analysis will look at just a few of those.
These strengths can be seen below:
Positive brand reputation
Professional and experienced staff
Extensive training programs for law enforcements
4. NATIONAL CENTER FOR EXPLOITED AND MISSING CHILDREN 4
Technological infrastructure in dispersing various resources
With these strengths also comes various weaknesses that the organization needs to be made
aware of in order to fix or neutralize. NCMEC has outdated, developed PSA commercials. The
geographic locations are limited; only 4 regional locations across the nation. NCMEC also lacks
in defining volunteer opportunities. Some possible opportunities for NCMEC are to update
media advertising, create volunteer training programs, and plant new locations so more have the
opportunity of getting involved. The threats of NCMEC are increases in child abductions and
sexual exploitation, rapid growth of technology, government aid regulations, and loss of
professionals and volunteers to other competitors.
Branding equity seems to be of importance to NCMEC. On the organizations website
there is a downloadable guide for using its brand and logo correctly. The logo is essentially the
name of the organization with three little figures running and holding hands. NCMEC has John
Walsh as its acting spokesperson. Walsh was the host of “America’s Most Wanted” and was a
co-founder of NCMEC due to the abduction and murder of his son (National Center of Missing
and Exploited Children, 2016). NCMEC does not seem to have one specific slogan but a variety
of different ones. Here are some examples on the National Center for Missing and Exploited
Children website:
“Never Forget. Never Give Up.”
“We’re Here Because They’re Out There.”
“Child Safety Is More Than A Slogan.”
The organization makes effective use of its social media platforms to market. NCMEC can
be found on all the major social media outlets: Facebook, Twitter, Instagram, YouTube, and RSS
News Feed. The organization is active on each platform daily and even several times a day; this
5. NATIONAL CENTER FOR EXPLOITED AND MISSING CHILDREN 5
is important in this day in age. Also, NCMEC uses various modes to market to constituents. The
organization has a wide variety of print media such as flyers and posters that can be found
various places such as rest stops, grocery stores, and other public places. The organization also
sends out emails to those who sign up to be connected with NCMEC. PSA’s are another way
NCMEC markets to society.
Overall, NCMEC is ultimately in cause-marketing. It has found partnership with various for-
profits to help fund its mission. The organization has various segments such as the missing
children division, child sexual exploitation division, family support division, and law
enforcement training division which shows it has chosen a differentiation strategy. However,
because of the seriousness of this issue and limited amount of resources it is ultimately
marketing to all of society to keep a look out for these missing children and help bring them
home.
6. NATIONAL CENTER FOR EXPLOITED AND MISSING CHILDREN 6
References
The National Center for Missing & Exploited Children. 2016. Web. 04 Apr. 2016. Retrieved
from http://www.missingkids.org/Home
"Charity Navigator - National Center for Missing and Exploited Children." Charity Navigator.
2016. Web. 04 Apr. 2016. Retrieved from
https://www.charitynavigator.org/index.cfm?bay=search.summary