2. The groundbreaking multicultural marketing agency,
MAYA connects its clients with diverse audiences through
creative marketing. Our services include Advertising,
Public Relations and Interactive.
4. A clear, targeted message will stand out from the herd.
An ambiguous one will never be embraced.
Advertising
5. Pepco OSSE USCIS
In 2008, MAYA was asked by the D.C. Office of
the State Superintendent of Education (OSSE) to
create a campaign that encourages residents to
read. MAYA created a public awareness campaign,
“Reading…it takes you places!” aimed to evoke
the emotions that we all felt as children when read-
ing our favorite book.
The U.S. Department of Homeland Security,
U.S. Citizenship and Immigration Services (DHS-
USCIS), contracted MAYA in 2007 to brand E-Verify.
MAYA provided advertising and public relations
services to encourage enrollment and inform
business owners, human resources specialists and
employees about the employment verification sys-
tem and its benefits.
Since 1993, MAYA has established and main-
tained a strong presence for Pepco among its
Hispanic customer base and has successfully
conveyed Pepco’s message to its target market
through fresh advertising campaigns.
6. By promoting your brand through public relations, you
generate exposure and remain top of mind.
Public Relations
7. OMH OCSE FAFSA
In 2003, MAYA was tasked to develop effec-
tive, realistic research-based outreach strategies,
including a user-friendly “how-to handbook” to
improve outcomes for the Office of Child Support
Enforcement (OCSE). MAYA developed “The His-
panic Child Support Resource Center,” an online
marketing toolkit with tailored child support out-
reach materials in Spanish.
In 2008, MAYA launched a grassroots outreach
campaign in Long Beach, Calif. on behalf of the
Department of Education’s Federal Student Aid to
raise awareness about the Free Application for
Federal Student Aid (FAFSA) and encourage His-
panic students to pursue higher education.
Since 2007, MAYA has helped the Office of
Minority Health (OMH) launch an educational
campaign called “A Healthy Baby Begins with You”
to raise awareness about the disproportionately
high infant mortality rates that exist in the African
American community.
8. We believe in interactive media as a tool to enhance the
impact of a campaign.
Interactive
