Networked Business Initiative's latest presentation in english. A quick overview of the main points and the build of the Dashboard.

1. THE
NETWORKED
BUSINESS
INITIATIVE
(NBI)
Ac4onable
insight
for
digital
success

2. Networked
Business
Ini0a0ve
• History
• What?
• How?
• Why?

3. “Besides
strategy
–
IT,
is
by
far
the
biggest
factor
when
it
comes
to
shaping
an
organiza4ons
compe44veness
in
the
digitally
networked
and
globalized
society.
McKinsey
quarterly
2013

4. Piloted
2010-­‐2013
-­‐
SocialSeman4c.eu

5. • 172
Pilot
-­‐
2010-­‐2013
SocialSeman4c.eu
Partners
• 175.000
engaged
• 4000+
surveyed
• 15.000
hard
copies
/
10.000
downloads
in
the
first
3
months
• 100+
events
• 400
media
impressions
• Community
of
10.000+
(FB,
Twi`er,
LinkedIn,
NL)
• Sold
at
bookstores,
used
by
consultancies,
prac44oners
and
professors
alike

6. ”
Move digital
maturity
forward because
it is a key to
rebuilding a
sustainable and
better 21st
century business
environment
WHY

7. “Vi
sad
bare
og
snakkede
om
at
det
var
godt,
at
vores
virksomhed
ikke
er
på
LinkedIn!
Top
100
DK
Firma
-­‐
HR
chef

8. “1
Context
“
The
challenge
is
no
longer
the
lack
of
knowledge,
IT
maturity
or
experience
The
challenge
is
to
set
the
knowledge
in
context
and
create
relevant
ac4ons
-­‐
For
my
company
-­‐
For
my
department
-­‐
For
me!

9. “2
Perspec4ve
It-­‐
and
networks
dynamics
is
the
new
founda4on

10. IT
Strategi
Finance
Sales
&
Marke0ng
PR
&
Coms
Human
Resources
Service
&
Support
Innova0on
(R&D)
Produc0on
&
Logis0cs
Leadership
&
Man.
Legal

11. A
Networked
Business
re-­‐invents
itself
based
on
the
principals
of
the
Networked
Society.
It
reinvents
itself
in
respect
to
people,
processes
and
products

12. Everything
changes
and
IT
is
the
driving
force!
• What
is
my
market
–
today
/
tomorrow?
• From
where
do
I
get
my
recourses?
• How
do
I
develop
new
products
in
an
ever
faster
changing
market?
• How
do
I
lead
and
organize
my
company
for
flexibility?
• How
do
I
sell
to
an
empowered
customer
base?
• Who
is
my
customers
and
who
is
my
compe0tors?
• How
do
I
automate
and
organize
• Should
I
Insource
or
Outsource?
my
produc0on?

13. IT
Strategy
Finance
Sales
&
Marke0ng
PR
&
Coms
Human
Resources
Service
&
Support
Innova0on
(R&D)
Produc0on
&
Logis0cs
Leadership
&
Man.
Legal
When
it’s
so
obvious,
why
is
it
so
hard?
?

14. Example:
The
Responsibili0es
of
HR
Why
do
you
come
to
work?
ü Recruitment
ü Accelerate
Learning
ü Build
Culture
&
values
ü Support
Change
Management
But
it’s
NOT
to
do
IT!

15. What
if
there
were
a
tool
that
would
answer….
How
can
technology
X
support
responsibility
Y
of
the
HR
Business
func4on?
A
tool
that
I
could
use
to
benchmark
my
performance
against:
-­‐ My
industry
-­‐ My
Country
-­‐ The
top
25%
-­‐
best
in
class

16. The
NBI-­‐Dashboard
perspec0ves
Technology*
• Web
(Informa0on
syst.)
• Social
media
• Mobile
• Cloud
• Data
analy0cs
(big
and
small
data)
Business
func1on*
• Sales
&
Marke0ng
• Service
&
Support
• PR
&
Communica0on
• Leadership
&
Management
• Human
Resources
• Innova0on
(R&D)
*New
technologies
and
business
func0ons
will
be
added
in
version
2

17. The
NBI-­‐Dashboard
perspec0ves
NBI
3D
Maturity
Framework
Technology
Organisation
Business Value
§ Governance
§ Culture
§ Resources
§ Adop0on
§ Intra/inter
silo
coordina0on
§ Barriers
and
drivers
to
investment
§ Systems
used
§ Use
of
data
§ Capabili0es
§ Architecture
§ Investment
in
technology
§ Impact
of
technologies
§ Value
created
§ Influence
on
strategic
goals

18. Survey
structure
Company
Informa0on
Personaliza0on
Organiza0on
Sales
&
Marke0ng
Service
&
Support
PR
&
Communi-­‐
ca0ons
Human
Ressources
Innova0on
(R&D)
Leadership
&
Manage-­‐
ment
Technology
Demography
START
FINISH
Business
Value
Technology
Business
Value
Organiza0on
=
Cross
organiza0onal
ques0ons
=
ques0ons
related
to
business
func0ons

19. “In
conclusion

20. “A
free
web-­‐service
which
helps
companies
and
their
advisors
benchmark
their
u0liza0on
of
networked
IT-­‐technologies
like
social,
mobile,
cloud,
data
analy0cs
and
web-­‐based
informa0on
systems

21. "Run
as
a
global
community
ini0a0ve
the
Networked
Business
Ini0a0ve
brings
together
academic
organiza0ons,
commercial
partners
and
industry
associa0ons
in
co-­‐crea0ng
a
globally
recognized
set
of
open
industry
standards
for
digital
networked
business
success

22. Lighthouse
references
We
are
gedng
Lighthouse
references
&
network
in
all
4
approached
countries
(NO,
DK,
UK,
SE)

23. • Koomen,
Inspira0on
and
references
for
the
NBI
3D
Maturity
T.,
&
Pol,
M.
(1998).
Improvement
of
the
test
process
using
TPI
• Saeki,
M.
(2003).
Embedding
metrics
into
informa0on
systems
development
methods:
an
applica0on
of
method
engineering
technique.
• Sokware
Engineering
Ins0tute
[SEI],
Carnegie
Mellon
University
(1995).
The
capability
maturity
model:
guidelines
for
improving
the
sokware
process.
Boston,
Massachuseos,
USA:
Addison-­‐Wesley.
• Paulk,
Mark
C.;
Weber,
Charles
V;
Cur0s,
Bill;
Chrissis,
Mary
Beth
(February
1993).
"Capability
Maturity
Model
for
Sokware
(Version
1.1)".
Technical
Report
(Piosburgh,
PA:
Sokware
Engineering
Ins0tute,
Carnegie
Mellon
University)
• Nolan,
R.
L.
(July
1973).
"Managing
the
computer
resource:
A
stage
hypothesis".
Comm.
ACM
16
(7):
399–405.
• Humphrey,
W.
S.
(March
1988).
"Characterizing
the
sokware
process:
A
maturity
framework".
IEEE
Sokware
5
(2):
73–79.
• Humphrey,
W.
S.
(1989).
Managing
the
Sokware
Process.
SEI
series
in
sokware
engineering.
Reading,
Mass.:
Addison-­‐Wesley.
• Paulk,
Mark
C.;
Weber,
Charles
V;
Cur0s,
Bill;
Chrissis,
Mary
Beth
(1995).
The
Capability
Maturity
Model:
Guidelines
for
Improving
the
Sokware
Process.
SEI
series
in
sokware
engineering.
Reading,
Mass.:
Addison-­‐Wesley.
• "CMMI
for
Development,
Version
1.3"
(PDF).
CMMI-­‐DEV
(Version
1.3,
November
2010).
Carnegie
Mellon
University
Sokware
Engineering
Ins0tute.
2010.
• "CMMI
for
Services,
Version
1.3"
(PDF).
CMMI-­‐SVC
(Version
1.3,
November
2010).
Carnegie
Mellon
University
Sokware
Engineering
Ins0tute.
• "Process
Maturity
Profile
(Current
and
Past
Releases)"
(PDF).
CMMI
for
Development
SCAMPI
Class
A
Appraisal
Results.
Sokware
Engineering
Ins0tute.
• “Evaluate
And
Evolve
Social
Intelligence
Assessment:
The
Social
Intelligence
Playbook”.
Forrester,
May
17,
2012
|
Updated:
May
31,
2012
• “Listening
Metrics
That
Maoer”.
Forrester,
May
17,
2012
• “Defining
Social
Intelligence”.
Forrester,
May
18,
2012
• “2013
Planning
Brief:
Listen
To
Customers,
Engage
With
Influencers”.
Forrester,
November
14,
2012
• “The
Total
Cost
Of
Listening”.
April
9,
2012
• Social
Listening
Buyer's
Guide
2013”.
Econsultancy,
June
2013
Framework