Atlanta Hawks and Philips Arena Primer 110414
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This document provides demographic and statistical information about Philips Arena and the Atlanta Hawks. It summarizes that Philips Arena is the first LEED certified NBA arena, hosts over 130 events annually with an audience of 1.6 million people, and has state of the art amenities. It also summarizes that the Atlanta Hawks have a strong digital presence including over 900k Facebook fans and an email database of 175k+, and have enjoyed playoff success in recent years.
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This document is a sponsorship proposal for a celebrity golf tournament hosted by Find A Dream, a non-profit organization dedicated to providing support for underprivileged youth through education and sports programs. The three day event will include a golf tournament, soccer clinic, meet and greet with celebrity guests, and dinner. Sponsorship packages ranging from $1,000 to $25,000 are available and provide various benefits including branding, tickets, and networking opportunities. The goal is to raise funds to expand Find A Dream's programs and reach more children.
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Atlanta Hawks and Philips Arena Primer 110414
- 1. GENDER 54% Female 46% Male ETHNICITY 75% White 17% Black 8% Other HOUSEHOLD INCOME Average HHI $98,300 37% - HHI above $100,000 AGE Average Age - 40.5 years EDUCATION College or Graduate Degree - 61% FAMILIES Children in HHLD - 51% FACTS AND FIGURES WORLD’S FIRST LEED CERTIFIED NBA ARENA ARENA AUDIENCE PHILIPS ARENA • Hawks Seats - 18,047 • Concert/Event Seats - 21,000 • Suites - 92 • Restaurant Dining - 4 • Retail - 12 PHILIPS ARENA PHILIPSARENA.COM • Email Database - 450k+ • Monthly Page Views - 225k+ • Monthly Unique Visitors - 55k+ © Copyright 2013, Alexander Babbage • Stevie Wonder (11/22) • Usher (12/9) • The Black Keys (12/11) • Fleetwood Mac (12/17) • Maroon 5 (2/19) • Ariana Grande (3/24) WORLD CLASS VENUE • Ranked as the #3 entertainment venue in the nation by Pollstar magazine behind only Madison Square Garden and Staples Center. • Rolling Stone magazine ranked Philips Arena as the #9 music venue in America. • Philips Arena hosts 130 events and 1.6 million guests annually. • Garth Brooks announced 7 shows during the second stop on his 2014 World Tour at Philips Arena, breaking the venue record for the most consecutive shows played during one tour stop. • In April, Philips Arena announced an exclusive wireless partnership with Boingo, who will design, install and manage neutral host cellular Distributed Antenna System (DAS) and Wi-Fi network at the Arena for fan use, leveraging the latest wireless technology. GREEN PIONEER • Achieved the coveted LEED certification in 2009 to become the first ever green NBA arena. STATE OF THE ART INVENTORY • Two 100’x12’ 16mm LED scoreboards - the largest in the NBA. • Two exterior LED displays - 48’x16’ and circular clock • 360 degree LED ribbon. • RED - a $2 million restaurant that offers a first of it’s kind dining experience. UPCOMING EVENTS
- 2. ATLANTAHAWKS HAWKS.COM Monthly Page Views - 1M+ Monthly Unique Visitors - 275k+ Mobile Consumption - 45%+ FACEBOOK 900k+ Fans 7% Monthly growth 9% growth over 2013 TWITTER 220k+ Followers 5% Monthly growth 4% growth over 2013 GOOGLE+ 245k+ Followers EMAIL DATABASE 175k+ AVERAGE ATTENDANCE (2010-2013) 15,580 FRANCHISE HIGHLIGHTS • At the home opener on November 1, 2014 against the Pacers, Grammy Award-winning superstar and Atlanta native T.I. performed for a standing room only crowd of 19,118 (106% of capacity) including performances pre- and post-game and at halftime. • The Atlanta Hawks reached the NBA Playoffs for a 7th consecutive season in 2013-14, second only to the San Antonio Spurs and the longest streak in the Eastern Conference. • In the 2014 NBA Draft, the Hawks selected four-year letterman out of Michigan State, forward Adreian Payne with the 15th overall pick and Walter Tavares, a 7’3” center, with the 43rd overall pick. • The organization added renowned Turner and former Coca-Cola executive Steve Koonin as CEO and member of the ownership group. • Paul Millsap and Kyle Korver were 2 of 19 players invited to participate in the 2014 USA Basketball World Cup Team Training Camp, making the Hawks just 1 of 3 teams with more than 1 player on the current national team roster. BROADCAST MEDIA • Atlanta Hawks games are televised on SportSouth in high definition and available in six states. • The Atlanta Hawks Radio Network includes the flagship station 92.9 FM The Game. DIGITAL PRESENCE SEASON TICKET MEMBERS HAWKS FANS GENDER 59% Male 41% Female MARITAL STATUS 55% Married FAMILIES 49% Have Children in HHLD ETHNICITY 46% Black 43% White 11% Other AGE Average - 39.7 years HHLD INCOME Average - $94,205 GENDER 74% Male 26% Female MARITAL STATUS 62% Married FAMILIES 43% Have Children in HHLD ETHNICITY 36% White 53% Black 10% Other AGE Average - 44.2 years HHLD INCOME Average - $145,519 WORLD’S FIRST LEED CERTIFIED NBA ARENA © Copyright 2013, Alexander Babbage