NBA Cares was launched in 2005 by the NBA, players, and teams to support education, youth development, health, and family programs through charitable donations and volunteer hours. It aims to create spaces for children and families to live, learn and play. Some of its programs include NBA/WNBA FIT, Basketball without Borders, and campaigns around greater than AIDS, vaccines, and malaria prevention. Players volunteer locally through 25 community partners and see giving back as important to their character and loyalty to communities.

1. Cedric Rennie and AdnanYousef

2. Introduction

3. HistoryNBA Cares was launched on October 18, 2005.The players and teams unveiled a new initiative which is called NBA Cares.The league, players and teams committed to raise and contribute 100 million for charity, donate more than 1 million hours of hands on volunteer work. This far-reaching community outreach initiative builds on the NBA’s long tradition of addressing important social issues with an emphasis on programs that support education, youth and family development, and health-related causes.

4. MissionThe NBA and its teams and players have reached children and families near and far, from Boston to Beijing. NBA Cares works with internationally-recognized, youth-serving organizations that are geared toward these key social issues: education, youth and family development and health-related causes. As a long-lasting commitment to the communities and neighborhoods served, NBA Cares creates places for children and families to have places to live, learn or play.

5. Programs and EventsNBA/WNBA FITNBA GreenBasketball without BordersRead to AchieveCoaches for KidsNational Autism Awareness MonthNBA All-StarNBA FinalsHaiti One-Year AnniversaryMLK, Jr. Day 2011NBA/WNBA FIT Live Healthy Week

6. CampaignsGreater Than AIDSTEACH CampaignVaccines for TeensNothing But NetsMake a Difference DayGet TestedChange makersVaccinate A VillageSports Envoys ProgramNinemillion.org

7. Giving is Caring

8. Getting InvolvedVolunteer OpportunitiesYou can help the NBA Cares cause by volunteering with their outstanding community partners. With more than 25 community partners, there are plenty of opportunities to give back in your local community or abroad.Impact Your WorldTake action on the news you consume! Explore the best ways for you to impact your world with CNN’s “Impact Your World.” This destination provides the resources and opportunities for you to contribute to some of the world’s recent issues.

9. What It Means To The Players

10. Where Caring Happens The reason we chose this project is because players are often stereotyped and we wanted to emphasize that players often give back to their communities. The target audience for this project are all fans of the NBA and their communities. The fact that NBA players take time out of their busy days to give back to the communities and help out with projects really shows their true character and their loyalty to communities.

11. Sourceshttp://www.nba.com/community/NBACARES_051018.htmlhttp://www.nba.com/nba_cares/get_involved/index.htmlhttp://www.nba.com/playoffs/2011/index.html