The document describes a proposed service called Navigate that aims to improve the airport check-in experience. Navigate would offer a personalized check-in solution to make the process effortless. It would provide predictable, friendly, efficient and easy check-in through an informal lounge area. The business model would generate revenue from annual membership fees and fees charged to airlines per customer. The next steps are to identify the most viable customer segment and further develop the concept.

1. Navigate
INCUBATOR DAY PROJECT

2. 51 percent of travelers spend more than
30 minutes at the airport check-in.
40 percent of travelers arrive at the airport
2-3 hours before their flight.
At London Heathrow, on average,
passengers spend more time in line than
they spend flying.

3. The problem isn’t
getting better.
It’s getting WORSE.

4. THE PROBLEM
Airport check-in is...
• Intimidating
• Unpredictable
• Poorly designed
• Not transparent
• Difficult
• Time consuming
• Confusing
• Unfair
• Foreign
• Too many steps

5. INTRODUCING
Navigate

6. WHAT WE DO
Navigate is a private
check-in service.
We make the airport
check-in experience
effortless.
Simply register as a
customer, and you will
have access to a
personalized check-in
solution.

7. THE OPPORTUNITY
• Predictable • Personalized
- New pricing models - Home Concierge service
• Friendly and Familiar - Traveler Profile
- Employees focus on customer • Informative
service...not data entry
- Information on food; seating;
• Efficient and Quick destination etc.
- Taxi Check-in
• Easy and Comfortable
- Informal check-in lounge/cafe area

8. THE ECOSYSTEM
• Travelers
• Airlines
• Airports
• TSA / Security
• City and Government
• Transportation
• Retailers
• Immigration
• Travel Agents

9. THE BUSINESS MODEL CANVAS
Key Partners Key Activities Value Propositions Customer Customer
Relationships Segments
§ Airports § Visa and Passport § Personalized service
§ TSA Services § Hassle-free travel
§ Airport Transport experience § Personalized service § First time
§ Airlines for travelers
§ Government § Travel Assistance § Save time and money travelers
Embassies § Foreign travelers
§Hotels § Business
travelers
§ Affluent travelers
§ Hearing/vision/
mobility impaired
travelers
Channels
Key Resources § Partnerships
§ Employees
§ Partnerships § Mobile App and website
§ Employees
Cost Structure Revenue Streams
§ Salaries (Sales, Consultants, Customer Service) § Annual Membership fees
§ Software developement § Fee per customer charged to airline
§ Check-in area rent and supplies

10. NEXT STEPS
• Identify customer
segment most likely
to pay for service.
Taylor a solution to
this audience.
• Narrow focus and
further develop
concept.