Maximize your next gala auction event by understanding human nature and nurturing it. Recognize the maximum profits possible! Getting the most from a gala auction event requires understanding of human dynamics. Attendee behavioral attributes can be a friend, or foe. Are your attendees disengaged and chatty by the time your live auction begins? Comfortable, engaged attendees mean greater profits. Unlock the secret to profitability for your upcoming event!

1. Nature, Nurture & Auction Profits
Tom Weitbrecht
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2. Affordable collaborative data
management in the cloud.
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3. Today’s Speaker
Tom Weitbrecht
President,
Strategic Auction Alliance, Hosting:
Assisting with chat questions: Weitbrecht Auctioneers, Inc.
April Hunt, Nonprofit Webinars Sam Frank, Synthesis Partnership
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5. Welcome

6. Agenda
• Up-front considerations
– Date
– Meal
– Ticket Sales / Event Registration
– Auction Items
– Credit Cards
• Event Night Chronology
– Check In
– Silent Auction
– Raffle
– Live Auction
• Fund-A-Need
– Check Out
• Question & Answer Session

7. Up-Front Considerations
• Date
– Saturday night is optimum
• Meal
– Sit-down dinner is best
• Ticket Sales / Event Registration
– Price tickets to attract the right audience
– Offer on-line registration
– Beware of corporate table sales
• Auction Items
– Target “blue sky” items for the live auction
– Combine several donations into one lot
• Credit Cards

8. Up-Front Considerations
South Shore Habitat Case Study
Meal Ticket Price Profit
Year 1
Year 2
Year 3

9. Event Night Chronology
• Check In
• Silent Auction
• 50/50 Raffle Winner Announced
• Live Auction
– Fund a Need
• Raffle Winners Drawn
• Check Out

10. Check In
• Pre-Registration
• Attendee Information
– Phone Number
– Email
• Table Assignments
• Pre-Swiping Credit Cards
• Auction Booklets
– Restrictions should be disclosed!
• Name Tags

11. Silent Auction
• Table Locations
• Bid Sheet Layout
– Numbers, Not Names
– Minimum Increments
– Minimum Bids

12. Silent Auction
• Item Arrangement
– Physical Items & Gift Certificates
– Categorization
• Sound, Sound, Sound!!!

13. Silent Auction - Countdown
Countdown
Close in Sections
Seat Attendees for Dinner
Distribute Result Reports

14. Live Auction
• Item Display
• Bid Caller
• Timing
• Lighting
• Sound, Sound, Sound!!
• Fund-A-Need

15. Live Auction – Item Display

16. Live Auction Bid Caller

17. Live Auction - Timing

18. Live Auction - Timing

19. Live Auction - Lighting

20. Live Auction – Sound!!!

21. Live Auction – Fund-A-Need

22. Check Out
• Payment
• Item Distribution

23. Review
• Up-front considerations
– Date
– Meal
– Ticket Sales / Event Registration
– Auction Items
– Credit Cards

24. Review
• Event Night Chronology
– Check In – Live Auction
– Silent Auction • Item Display
• Tables • Bid Caller
• Bid Sheets • Timing
• Item Arrangement • Lighting
• Sound • Sound
• Countdown
• Fund-A-Need
• Reports
– Check Out
– Raffle
• Payment
• Item Distribution

25. Find the listings for our current season
of webinars and register at:
NonprofitWebinars.com
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