Natural Health Trade Summit (25.10.15) How social media can grow your business and why Facebook is more than just cat pictures by Matt Steeele

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Matt Steele

Here are the slides from my talk at the #NHTSummit in Manchester on Sunday 25th October 2015. Hope you find it useful.

Marketing

1. Standard intro
2. Some talking
3. Mystery game!!!
4. 25 useful tips

1998 2003 2004 (well 2006) 2006 2010 2015

Top question “do you have an account on…”
Bottom question “have you used it in the last month”
Base = 16,000 16-64 year olds in the UK August 2015

TRAFFIC VISIBILITY
BRANDING ADVOCACY
27K clicks 656K reach
7K likes 4% engagement rate

Try to measure
engagement, not just
likes…
Because you can’t see a
click can you?

marshmellow
(This is the mystery game I
was talking about so we are
on point 3 out of 4 here)

闰ֵ◌
Start a community? Ask questions.
Show your range? Let people see (try?) it
Show your expertise? Teach people stuff

I know loads
of you are
already doing
this well!!!!

闰ֵ◌
Learn how it works
People who like your
page won’t
automatically see your
posts if they haven’t
interacted for ages

鴀ֵ◌
Stock images vs real images
Stock images

Stock images vs real images
Stock images

Don’t just say
‘good morning’
Have a POV and
purpose

If you remember one thing from this talkIf you
remember 1
thing…

Matt Steele
msteele@thisispegasus.co.uk
@themattsteele

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Natural Health Trade Summit (25.10.15) How social media can grow your business and why Facebook is more than just cat pictures by Matt Steeele

1. Hello

3. 1. Standard intro 2. Some talking 3. Mystery game!!! 4. 25 useful tips

4. Who am I?

6. ֱ◌

7. 1998 2003 2004 (well 2006) 2006 2010 2015

8. 1998 2003 2004 (well 2006) 2006 2010 2015

10. Top question “do you have an account on…” Bottom question “have you used it in the last month” Base = 16,000 16-64 year olds in the UK August 2015

11.

12. TRAFFIC VISIBILITY BRANDING ADVOCACY

13. How does this look for H&B?

14. TRAFFIC VISIBILITY BRANDING ADVOCACY 27K clicks 656K reach 7K likes 4% engagement rate

15. Engagement?

16. 䨠ֳ◌

17. 樀ִ◌

18. 删ֳ◌ ER = PTAT ÷ Post reach

19. ᗰֵ◌

20. Try to measure engagement, not just likes… Because you can’t see a click can you?

21. ❐ֶ◌ So how do you just

22. marshmellow (This is the mystery game I was talking about so we are on point 3 out of 4 here)

23.

24. ᗰֵ◌

25. ᗰֵ◌

26. ᗰֵ◌

27.

28. 闰ֵ◌

29. 闰ֵ◌

30. 闰ֵ◌ Start a community? Ask questions. Show your range? Let people see (try?) it Show your expertise? Teach people stuff

31. I know loads of you are already doing this well!!!!

32. ❐ֶ◌

33.

34. 闰ֵ◌

35.

36. 闰ֵ◌

37. Try not to do this…

38.

39. But this is totally cool

40.

41. 25 things that might be useful

42. ❐ֶ◌ Learn how it works

43. 闰ֵ◌ Learn how it works People who like your page won’t automatically see your posts if they haven’t interacted for ages

44. 闰ֵ◌

45. 闰ֵ◌ Use IFTTT

46. 闰ֵ◌ Boost and target

47. 鴀ֵ◌ Credit don’t nick

48. 闰ֵ◌

49. 闰ֵ◌ gifs GIFS

50. 鴀ֵ◌ Stock images vs real images Stock images

51. Stock images vs real images Stock images

52. Don’t just say ‘good morning’ Have a POV and purpose

53. 㞀ֶ◌

54. 鸀ֵ◌

55. Get involved

56. Teach things

57. PS: big quotes are trendy

58. ֶ◌ Don’t lie

59. If you remember one thing from this talkIf you remember 1 thing…

60. ֶ◌

61. Matt Steele msteele@thisispegasus.co.uk @themattsteele

Natural Health Trade Summit (25.10.15) How social media can grow your business and why Facebook is more than just cat pictures by Matt Steeele

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