2. I am a
mother of
5 years old
son,
NAFI
who loves
food
gardening
3. Inspired by Indonesiaโs heritage of
food biodiversity, indigenous wisdom and role
of spiritualism in the traditional food system
4. AN ENTREPRENEUR
specializing on biodiversity-
based food products working
with over 50,000 indigenous
smallholder farmers from
5. PRODUCT POSITIONING
PRODUCT DIFFERENTIATION
โข Flavor, Aroma, Color, Texture
โข Derived from tradition and culture
โข Have health and nutrition attributes
โข Have stories and values behind the products
โข Traceability of origin and producers
โข Have good social and ecological impact
โข Unique packaging with stories
6. โข 10 farmers
โข 8 commodities
โข Door to Door Sales
โข 3 personnel
2008 2016
โข 52,000 farmers & artisans
โข 300 commodities, 750 products
โข 240 certified organic products
โข Exports to 20 countries, 4 continents
โข Distribute to over 500 B2B domestic
โข 85 personels
9. WELL BEING
(NOT ENOUGH
BEING
SUBSISTENCE)
SPIRITUALISM
HOLISTIC APPROACH ON FOOD SYSTEM
NUTRITION-
DRIVEN
& SUSTAINABLE
PRODUCTION
INCOME
GENERATION
VALUE-DRIVEN
& RISK
MITIGATING
AGRICULTURE
PRACTICE
IMPORTANT ROLE OF BIODIVERSITY
IMPORTANT ROLE OF SPIRITUALISM
11. Photoby
AlexTjoa
IMPORTANT ROLE OF BIODIVERSITY:
EVERY PLACE HAS ITS OWN ABUNDANCE
Lontar | Palmyra | Dry Land
Kelapa | Coconut| Coastal
Nipah | Nypa | Swamps
Aren | Arenga | Forest/Inland
12. IMPORTANT ROLE OF BIODIVERSITY:
EXTREME GROWING CONDITIONS
WET LAND COASTAL SANDY LAND SHADE GROWN
DRY LAND SWAMP PADDY RIVER PADDY
13. IMPORTANT ROLE OF BIODIVERSITY:
RESILIENCE TOWARDS DROUGHT/CLIMATE CHANGE
14. IMPORTANT ROLE OF BIODIVERSITY POLYCULTURE
RISK MITIGATION TOOL
MANAGING
CASHFLOW
DAILY INCOME
WEEKLY INCOME
MONTHLY INCOME
SEASONAL INCOME
ANNUAL INCOME
MANAGING
RISKS
MARKET FAILURES
PRODUCTION RISKS
- CLIMATE
- YIELD
- SOIL CONDITION
