The hair color market in India is driven by growth in the need to not only cover grey hairs and look presentable but also look stylish and feel better. Rise in disposable income and media penetration has only added to increasing fashion consciousness among not just women but also men across India. Aided with the availability of products and with foreign brands being within the reach of consumers, this sector has witnessed major growth in recent years.
The report begins with an overview of the hair care market in India including market size and growth. A clear indication in terms of penetration and segmentation has also been highlighted. This is followed by an overview of the hair color market in India. The section talks of the market size and growth of the sector and provides a distinction of the various types of hair color present in the sector. Information regarding the different types of hair coloring techniques is also included. The various distribution channels adopted by the major manufacturing companies are highlighted. The section on EXIM provides an overview to the imports and exports with specification in terms of value and volume.
The section based on social media insights provides information based on consumer usage segregated across the source distribution, distribution by tonality, topics of discussion and sentiment analysis. Posts on various social media platforms have been analyzed towards providing an overview of the market driven by consumer perception.
An analysis of the drivers explains the factors for growth of the market including rise in disposable income, growth in fashion conscious consumers, increase in awareness among population across the nation, growth in percentage of male using grooming products and rise in organized retail. India is an emerging economy and with a rising GDP. People today are equipped with more disposable income allowing them to spend on FMCG products. Furthermore, with increased penetration of media, consumers are becoming more aware regarding fashion trends and also about the characteristics and benefits of the products available in the arena. Thus, it has been witnessed that consumers are becoming extremely fashion conscious and are willing to go the extra mile to buy products that deliver quality. It is also seen that there is an increase in percentage of males opting for grooming products. Thus, beauty no longer remains a domain restricted to women only, it has gone beyond and encompassed males who are spending more and has led to a thriving hair color market as a whole. However, the key challenge faced by this sector is the presence of harmful chemicals in hair colorants. Presence of certain chemicals in hair color products which can result in dangerous reactions pose act as a barrier for growth.
The major trends indentified in the market include usage of herbal products, tie-up with salons, 3D color service and brands seeking to be natural products.
The competition section begins with
With its evergrowing aspirational consumer base and high awareness of Brands, India is a very lucrative market for the business of beauty and wellness. As Market Entry Consultants for beauty brands, we ensure that you make informed decisions and optimize your investments in this challenging market. We also extend online and offline brand building marketing services through digital presence and activations. Call us now to know more.
SEE MORE, INCLUDING A FREE TRIAL, AT: www.PivotTable-Pro.com
This video introduces you to Microsoft Excel 2013 and its program window.
Free Excel Training Course: http://www.SpreadsheetTrainer.com
Contents:
***Introduction - What is Microsoft Excel?***
***The Excel Program Window***
Program Window - Border & Title
How to Maximise the Excel Window
How to Minimise the Excel Window
How to Close the Excel Window
***The Excel Ribbon***
How to Hide & Show the Ribbon
What is the Excel Ribbon?
What are Groups?
What are Command Buttons?
What are Smart Tags?
What are Dialog Boxes?
What is the File tab & Backstage Menu?
The Excel Ribbon Shrinks When you Resize the Window
***Other Program Window Elements***
What is the Quick Access Toolbar?
What is the Name Box?
What is the Formula Bar?
How to Resize the Formula Bar
What is the Status bar?
Where are the View shortcuts?
How to use the Scroll Bars
What is the Spreadsheet Area?
What is the Mini Toolbar?
This is a product strategy I designed with some mates for a Uni Entrepreneurship project. It's a gritty representation of my thinking. I didn't have any hand in the finance side.
Needless to say my ideas and communications thereof, are a bit more polished these days. It's always good to look back and learn.
The hair color market in India is driven by growth in the need to not only cover grey hairs and look presentable but also look stylish and feel better. Rise in disposable income and media penetration has only added to increasing fashion consciousness among not just women but also men across India. Aided with the availability of products and with foreign brands being within the reach of consumers, this sector has witnessed major growth in recent years.
The report begins with an overview of the hair care market in India including market size and growth. A clear indication in terms of penetration and segmentation has also been highlighted. This is followed by an overview of the hair color market in India. The section talks of the market size and growth of the sector and provides a distinction of the various types of hair color present in the sector. Information regarding the different types of hair coloring techniques is also included. The various distribution channels adopted by the major manufacturing companies are highlighted. The section on EXIM provides an overview to the imports and exports with specification in terms of value and volume.
The section based on social media insights provides information based on consumer usage segregated across the source distribution, distribution by tonality, topics of discussion and sentiment analysis. Posts on various social media platforms have been analyzed towards providing an overview of the market driven by consumer perception.
An analysis of the drivers explains the factors for growth of the market including rise in disposable income, growth in fashion conscious consumers, increase in awareness among population across the nation, growth in percentage of male using grooming products and rise in organized retail. India is an emerging economy and with a rising GDP. People today are equipped with more disposable income allowing them to spend on FMCG products. Furthermore, with increased penetration of media, consumers are becoming more aware regarding fashion trends and also about the characteristics and benefits of the products available in the arena. Thus, it has been witnessed that consumers are becoming extremely fashion conscious and are willing to go the extra mile to buy products that deliver quality. It is also seen that there is an increase in percentage of males opting for grooming products. Thus, beauty no longer remains a domain restricted to women only, it has gone beyond and encompassed males who are spending more and has led to a thriving hair color market as a whole. However, the key challenge faced by this sector is the presence of harmful chemicals in hair colorants. Presence of certain chemicals in hair color products which can result in dangerous reactions pose act as a barrier for growth.
The major trends indentified in the market include usage of herbal products, tie-up with salons, 3D color service and brands seeking to be natural products.
The competition section begins with
With its evergrowing aspirational consumer base and high awareness of Brands, India is a very lucrative market for the business of beauty and wellness. As Market Entry Consultants for beauty brands, we ensure that you make informed decisions and optimize your investments in this challenging market. We also extend online and offline brand building marketing services through digital presence and activations. Call us now to know more.
SEE MORE, INCLUDING A FREE TRIAL, AT: www.PivotTable-Pro.com
This video introduces you to Microsoft Excel 2013 and its program window.
Free Excel Training Course: http://www.SpreadsheetTrainer.com
Contents:
***Introduction - What is Microsoft Excel?***
***The Excel Program Window***
Program Window - Border & Title
How to Maximise the Excel Window
How to Minimise the Excel Window
How to Close the Excel Window
***The Excel Ribbon***
How to Hide & Show the Ribbon
What is the Excel Ribbon?
What are Groups?
What are Command Buttons?
What are Smart Tags?
What are Dialog Boxes?
What is the File tab & Backstage Menu?
The Excel Ribbon Shrinks When you Resize the Window
***Other Program Window Elements***
What is the Quick Access Toolbar?
What is the Name Box?
What is the Formula Bar?
How to Resize the Formula Bar
What is the Status bar?
Where are the View shortcuts?
How to use the Scroll Bars
What is the Spreadsheet Area?
What is the Mini Toolbar?
This is a product strategy I designed with some mates for a Uni Entrepreneurship project. It's a gritty representation of my thinking. I didn't have any hand in the finance side.
Needless to say my ideas and communications thereof, are a bit more polished these days. It's always good to look back and learn.
Techno-economic analyses of specific biodiesel production processes, presenting capital investment breakdown, raw materials consumed and operating costs.
Know more at www.intratec.us/products/biodiesel-production-processes
PANEL 3: Post-2020 Global Chemicals Supply Chains – What will be the drivers for market supply and demand and will chemicals product safety emerge a winner or loser? - Joseph DiGangi, Senior Science and Technical Advisor, IPEN, Australia
Economic Analysis: Maleic Anhydride Production OptionsIntratec Solutions
Comparison of Maleic Anhydride production alternatives – raw materials required, capital and operating costs – in different locations.
Know more at www.intratec.us/products/maleic-anhydride-processes-comparison
Vinati Organics Ltd. (VOL) was established in 1989 to manufacture specialty organic chemical. VOL is a specialty chemical company manufacturing aromatics, monomers, polymers and other specialty products. Today, the company is a leader in its field and has a strong market presence in over 22 countries.
Worldwide market for Biolubricant product categories explored in this study includes Hydraulic Fluids, Metalworking Fluids, Chainsaw Lubricants, Mold Release Agents, Gear Oils, Two-Stroke Engine Oils and Greases. The report also focuses on end-use markets for biolubricants comprising Automotive & Transportation, Commercial/Industrial and Others. The global markets for the above mentioned product categories and end-use applications are analyzed in both value in USD and the volumes in pounds (lbs). Global volume consumption of Biolubricants, estimated at 1.3 million pounds in 2013, valued at about US$2 billion, and forecast at 1.4 million pounds (US$2.1 billion) in 2014, is further expected to maintain a CAGR of 5.5% between 2010 and 2020 to reach a projected 1.9 million pounds, of value US$3 billion, by 2020.
UV-Cured Powder Coating + Resource Productivity = Higher Profits by Michael F. Knoblauch, DVUV & Keyland Polymer
Using Resource Productivity as a template, the webinar will demonstrate how the adoption of UV-Cured Powder Coating as a material and finishing solution can produce higher profits.
Impartial feasibility studies focused on diphenyl carbonate (DPC) manufacturing economics, showing CAPEX, OPEX, key process indicators and process diagrams.
Know more at www.intratec.us/products/dpc-production-processes
Every Civilization having its own culture of treating diseases
260 AD around establishment of Jund-i-Shapur
Initially Prisoners from Roman Empire
After Roman Empire cracked down on Scientific Centers and Intellectuals
The AYUSH system of medicine mostly relies on
prevention of disease. The Unani System of Medicine has much more to
offer for prevention of the disease.
Six essentials of life which form the basics of the Unani
Preventive measures are:
•Air-----Quality of air
•Food and Drinks (Ma’akool wa Mashroob)---Dietary habits,
balanced diet etc
•Physical Rest and Movement (Harkat wa Sakoon Badni)….Exercise
etc
•Mental Rest and Movement (Harkat wa Sakoon Nafsani) ….
Thinking, stress etc
•Sleep and awakeness (Naum wa Yagza)----Sleep time, good sleep
•Retention and Evacuation (Ehtibas and Estefaragh)….What is to be
retained and evacuated from the body.
Techno-economic analyses of specific biodiesel production processes, presenting capital investment breakdown, raw materials consumed and operating costs.
Know more at www.intratec.us/products/biodiesel-production-processes
PANEL 3: Post-2020 Global Chemicals Supply Chains – What will be the drivers for market supply and demand and will chemicals product safety emerge a winner or loser? - Joseph DiGangi, Senior Science and Technical Advisor, IPEN, Australia
Economic Analysis: Maleic Anhydride Production OptionsIntratec Solutions
Comparison of Maleic Anhydride production alternatives – raw materials required, capital and operating costs – in different locations.
Know more at www.intratec.us/products/maleic-anhydride-processes-comparison
Vinati Organics Ltd. (VOL) was established in 1989 to manufacture specialty organic chemical. VOL is a specialty chemical company manufacturing aromatics, monomers, polymers and other specialty products. Today, the company is a leader in its field and has a strong market presence in over 22 countries.
Worldwide market for Biolubricant product categories explored in this study includes Hydraulic Fluids, Metalworking Fluids, Chainsaw Lubricants, Mold Release Agents, Gear Oils, Two-Stroke Engine Oils and Greases. The report also focuses on end-use markets for biolubricants comprising Automotive & Transportation, Commercial/Industrial and Others. The global markets for the above mentioned product categories and end-use applications are analyzed in both value in USD and the volumes in pounds (lbs). Global volume consumption of Biolubricants, estimated at 1.3 million pounds in 2013, valued at about US$2 billion, and forecast at 1.4 million pounds (US$2.1 billion) in 2014, is further expected to maintain a CAGR of 5.5% between 2010 and 2020 to reach a projected 1.9 million pounds, of value US$3 billion, by 2020.
UV-Cured Powder Coating + Resource Productivity = Higher Profits by Michael F. Knoblauch, DVUV & Keyland Polymer
Using Resource Productivity as a template, the webinar will demonstrate how the adoption of UV-Cured Powder Coating as a material and finishing solution can produce higher profits.
Impartial feasibility studies focused on diphenyl carbonate (DPC) manufacturing economics, showing CAPEX, OPEX, key process indicators and process diagrams.
Know more at www.intratec.us/products/dpc-production-processes
Every Civilization having its own culture of treating diseases
260 AD around establishment of Jund-i-Shapur
Initially Prisoners from Roman Empire
After Roman Empire cracked down on Scientific Centers and Intellectuals
The AYUSH system of medicine mostly relies on
prevention of disease. The Unani System of Medicine has much more to
offer for prevention of the disease.
Six essentials of life which form the basics of the Unani
Preventive measures are:
•Air-----Quality of air
•Food and Drinks (Ma’akool wa Mashroob)---Dietary habits,
balanced diet etc
•Physical Rest and Movement (Harkat wa Sakoon Badni)….Exercise
etc
•Mental Rest and Movement (Harkat wa Sakoon Nafsani) ….
Thinking, stress etc
•Sleep and awakeness (Naum wa Yagza)----Sleep time, good sleep
•Retention and Evacuation (Ehtibas and Estefaragh)….What is to be
retained and evacuated from the body.
La transidentité, un sujet qui fractionne les FrançaisIpsos France
Ipsos, l’une des principales sociétés mondiales d’études de marché dévoile les résultats de son étude Ipsos Global Advisor “Pride 2024”. De ses débuts aux Etats-Unis et désormais dans de très nombreux pays, le mois de juin est traditionnellement consacré aux « Marches des Fiertés » et à des événements festifs autour du concept de Pride. A cette occasion, Ipsos a réalisé une enquête dans vingt-six pays dressant plusieurs constats. Les clivages des opinions entre générations s’accentuent tandis que le soutien à des mesures sociétales et d’inclusion en faveur des LGBT+ notamment transgenres continue de s’effriter.
Johnny Depp Long Hair: A Signature Look Through the Yearsgreendigital
Johnny Depp, synonymous with eclectic roles and unparalleled acting prowess. has also been a significant figure in fashion and style. Johnny Depp long hair is a distinctive trademark among the various elements that define his unique persona. This article delves into the evolution, impact. and cultural significance of Johnny Depp long hair. exploring how it has contributed to his iconic status.
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Introduction
Johnny Depp is an actor known for his chameleon-like ability to transform into a wide range of characters. from the eccentric Captain Jack Sparrow in "Pirates of the Caribbean" to the introspective Edward Scissorhands. His long hair is one constant throughout his evolving roles and public appearances. Johnny Depp long hair is not a style choice but a significant aspect of his identity. contributing to his allure and mystique. This article explores the journey and significance of Johnny Depp long hair. highlighting how it has become integral to his brand.
The Early Years: A Budding Star with Signature Locks
1980s: The Rise of a Young Heartthrob
Johnny Depp's journey in Hollywood began in the 1980s. with his breakout role in the television series "21 Jump Street." During this time, his hair was short, but it was already clear that Depp had a penchant for unique and edgy styles. By the decade's end, Depp started experimenting with longer hair. setting the stage for a lifelong signature.
1990s: From Heartthrob to Icon
The 1990s were transformative for Johnny Depp his career and personal style. Films like "Edward Scissorhands" (1990) and "Benny & Joon" (1993) saw Depp sporting various hair lengths and styles. But, his long, unkempt hair in "What's Eating Gilbert Grape" (1993) began to draw significant attention. This period marked the beginning of Johnny Depp long hair. which became a defining feature of his image.
The Iconic Roles: Hair as a Character Element
Edward Scissorhands (1990)
In "Edward Scissorhands," Johnny Depp's character had a wild and mane that complemented his ethereal and misunderstood persona. This role showcased how long hair Johnny Depp could enhance a character's depth and mystery.
Captain Jack Sparrow: The Pirate with Flowing Locks
One of Johnny Depp's iconic roles is Captain Jack Sparrow from the "Pirates of the Caribbean" series. Sparrow's long, dreadlocked hair symbolised his rebellious and unpredictable nature. The character's look, complete with beads and trinkets woven into his hair. was a collaboration between Depp and the film's costume designers. This style became iconic and influenced fashion trends and Halloween costumes worldwide.
Other Memorable Characters
Depp's long hair has also been featured in other roles, such as Ichabod Crane in "Sleepy Hollow" (1999). and Roux in "Chocolat" (2000). In these films, his hair added a layer of authenticity and depth to his characters. proving that Johnny Depp with long hair is more than a style—it's a storytelling tool.
Off-Screen Influenc
From Stress to Success How Oakland's Corporate Wellness Programs are Cultivat...Kitchen on Fire
Discover how Oakland's innovative corporate wellness initiatives are transforming workplace culture, nurturing the well-being of employees, and fostering a thriving environment. From comprehensive mental health support to flexible work arrangements and holistic wellness workshops, these programs are empowering individuals to navigate stress effectively, leading to increased productivity, satisfaction, and overall success.
Have you ever wondered about the lost city of Atlantis and its profound connection to our modern world? Ruth Elisabeth Hancock’s podcast, “Visions of Atlantis,” delves deep into this intriguing topic in a captivating conversation with Michael Le Flem, author of the enlightening book titled “Visions of Atlantis.” This podcast episode offers a thought-provoking blend of historical inquiry, esoteric wisdom, and contemporary reflections. Let’s embark on a journey of discovery as we unpack the mysteries of ancient civilizations and their relevance to our present existence.
Is your favorite ring slipping and sliding on your finger? You're not alone. Must Read this Guide on What To Do If Your Ring Is Too Big as shared by the experts of Andrews Jewelers.
Care Instructions for Activewear & Swim Suits.pdfsundazesurf80
SunDaze Surf offers top swimwear tips: choose high-quality, UV-protective fabrics to shield your skin. Opt for secure fits that withstand waves and active movement. Bright colors enhance visibility, while adjustable straps ensure comfort. Prioritize styles with good support, like racerbacks or underwire tops, for active beach days. Always rinse swimwear after use to maintain fabric integrity.
MRS PUNE 2024 - WINNER AMRUTHAA UTTAM JAGDHANEDK PAGEANT
Amruthaa Uttam Jagdhane, a stunning woman from Pune, has won the esteemed title of Mrs. India 2024, which is given out by the Dk Exhibition. Her journey to this prestigious accomplishment is a confirmation of her faithful assurance, extraordinary gifts, and profound commitment to enabling women.
1. hair care
Industry perspective
SYBILLE CORNELSEN, ANSGAR BEHLER, HANS-MARTIN HAAKE
BASF Personal Care and Nutrition GmbH, Rheinpromenade 1,
40789 Monheim, Germany
Sybille Cornelsen
Ansgar Behler
Hans-Martin Haake
Natural-based hair conditioning:
Closing the gap
A new way to serve the neo-green trend
Abstract
Environmental awareness influences consumers’ day-to-day purchasing decisions in an increasing
number of product categories, including personal care. As a result, the market for natural and
naturally derived personal care products has seen significant growth across all regions. Products, which are based on naturally
derived ingredients have gone from niche to mainstream. However, at the same time, consumers
still expect these products to deliver in terms of performance, functionality and efficacy. To meet
this soaring demand, manufacturers of personal care products are constantly on the lookout for
enhanced natural-based ingredients. Focusing on consumers’ desires and needs has led to the
development of a new high-performance conditioner compound that is a combination of an
emulsifier, a consistency agent and a conditioning agent, and consists solely of renewable and
biodegradable raw materials.
INTRODUCTION
Consumers’ purchasing decisions are increasingly
influenced by considerations about a product’s origin
and its ecological impact. That is why naturally derived
products have become popular and have moved
from niche products to mainstream. Demand for such
products continues to soar, reaching the personal care
market long ago: many
consumers are looking for
environmentally compatible
personal care products
which still provide the
desired performance. This
neo-green trend has led to
increased segmentation of
the personal care market, and continues
to offer significant opportunities for
growth. Global sales of natural personal
care products experienced doubledigit growth between 2005 and 2010,
to a total sales volume of 23 billion US
dollars (Figure 1). There has been growth
across all regions, with particularly high
rates in Brazil and Asia Pacific (Figure
2) and a very consistent growth in the
European market for natural personal
care products. In recent years, total
sales in Europe have risen steadily, with a
compound annual growth rate of 11.1%
between 2006 and 2011 (Figure 3) (1).
Closing the gap
Figure 1. Source: Kline, Natural Personal Care 2011
36
As the market data shows, natural
or naturally derived personal care
solutions have increased considerably
in popularity among consumers
H&PC Today - household and Personal Care today, Vol. 8(5) September/October 2013
2. Figure 2. Source: Kline, Natural Personal Care 2011
Figure 4. Scheme of automated anti-hair breakage test
Using its unique combination of market empathy and
science excellence, which includes outstanding expertise
in technology and formulations, BASF has developed a
new, naturally derived conditioner compound that closes
the gap in the conditioner segment. Cetearyl Alcohol
(and) Lecithin (and) Sodium Cetearyl Sulfate (and) Olus Oil
[EU] (Plantaquat® NC) offers very good hair-conditioning
properties, creates volume and protects against hair
breakage and is environmentally compatible. To fulfill the
standards set by various natural and organic cosmetic
certification bodies, e.g. EcoCert, COSMOS and NaTrue,
an unbleached GMO-free lecithin was selected for use in
Plantaquat® NC.
Figure 3. Source: Kline, Natural Personal Care 2011
Performance tests
worldwide. The growing demand for products that are
The innovative formula contains fatty alcohol as a
both environmentally compatible and highly effective
consistency giving agent, fatty alcohol sulfate as
has become one of the
main drivers of innovation in
the industry. However, this
demand proves particularly
challenging in some
segments when it comes to
the formulation of suitable
products, for example, when
trying to find a solution in
the conditioner segment
that is both effective and
environmentally compatible.
In fact, satisfying both these
demands is currently one
of the major formulation
challenges in the hair care
market. Deeply committed to
innovation, BASF’s Personal
Care business strives to
Figure 5. Comparison of hair breakage of formulations with Plantaquat® NC with market
anticipate market demands
benchmark hair conditioners. HB-DE-11-92-238: 7% Plantaquat® NC + 2% Cetiol® C5.
and aims to develop products
HB-DE-11-92-243: 7% Plantaquat® NC. HB-DE-11-92-254: 7% Plantaquat® NC + 2% Sunflower
and solutions that are of real
oil. HB-DE-11-92-258: 7% Plantaquat® NC + 2% Myritol® 312. HB-DE-11-92-255: 7% Plantaquat®
value for consumers and yield
NC + 2% Cegesoft® SB
a return to its customers.
H&PC Today - household and Personal Care today, Vol. 8(5) September/October 2013
37
3. Anti-hair breakage
Figure 6. Visual effects of hair strands treated with market benchmark
conditioner or test conditioner HB-DE-11-92-258: 7% Plantaquat® NC + 2%
Myritol® 312 after 50,000 combing strokes
The assessment of the conditioner
compound’s anti-hair breakage
properties was carried out using a tailormade device as shown in Figure 4 (2). Ten
hair strands treated with test formulation
were repeatedly combed using the
device. The broken hair fibers were
collected separately for each strand and
were then analyzed gravimetrically.
As shown in figure 5, the best hairbreakage prevention was achieved
using a formulation containing 7%
Plantaquat® NC plus 2% Caprylic/Capric
Triglyceride (Myritol® 312). It reached an
anti-breakage level comparable to the
benchmark that claims “up to 95% less hair
breakage” (benchmark 4), and contains
three classic cationics plus a high amount
of amodimethicone.
Figure 6 visualizes the excellent anti-hair
breakage performance of the conditioner
compound. Combined with Myritol® 312, it
is ideally suited for products that are to be
positioned with anti-hair breakage claims.
Half-head tests
The half-head tests, which compare
benchmark hair conditioners with test
conditioners, were performed under
standardized conditions to evaluate
essential hair parameters by a professional
hair-dresser after one application. The
tests were carried out at an external test
institute with 19 volunteers under double
blind conditions. A formulation based
on 5% Plantaquat® NC and 2% Cetiol®
C5 (Coco-Caprylate) was compared to
a benchmark hair conditioner certified
to natural cosmetic standards. The wet
hair parameters showed significant
advantages in using the test formulation
based on Plantaquat® NC and 2% Cetiol®
C5 (Figure 7).
Figure 7. Half head test of natural benchmark hair conditioner versus test
conditioner HB-DE-11-92-128: 5% Plantaquat® NC + 2% Cetiol® C5
Additional half-head tests compared
the performance of a Plantaquat® NC
test formulation to that of two classic
an emulsifier and lecithin as a conditioning agent.
hair conditioners, one of which contained silicone
Comprehensive performance evaluation, including
oil. As shown in Figures 8 and 9, neither half-head test
salon hair tests, was carried out. It showed that
revealed significant differences between the benchmark
the conditioner compound offers very good hairconditioners and a formulation based on 7% Plantaquat®
conditioning properties, creates volume and protects
NC and 2% Cetiol® C5.
against hair breakage.
Evaluation included comparing its performance with
classic conditioner benchmarks on the market in terms
Wet and dry combability
of specific claims, such as hair conditioning, anti-hair
breakage, increased hair volume, etc.
A combability test was conducted to determine
In addition to performance tests on physical properties
hair-combing force, total work and electrostatic charge
of Plantaquat® NC, half-head tests on Caucasian and
using a fully automated system (3) (Figure 10),
Asian hair were performed, which showed that the
which was developed for high throughput and
conditioner compound exhibits outstanding sensorial
reproducibility. The basic test formulations delivered
effects on wet hair.
good conditioning performance on both wet and dry
38
H&PC Today - household and Personal Care today, Vol. 8(5) September/October 2013
4. hair (Figures 11 and 12). However, they did
not fully reach the performance level of
a benchmark conditioner that contained
Behentrimonium Chloride as a cationic
ingredient.
Time of Flight Secondary Ion Mass
Spectrometry
(ToF-SIMS)
The ToF-SIMS (4) method makes use of
the secondary ion mass spectra which
are obtained when the sample surface is
bombarded with a primary ion beam (Bi3+
ions were used). By this bombardment
characteristic secondary ions are obtained
from the surface of the sample. Positive/
negative ion mass spectra are obtained
by a time-of-flight detector (figure 13).
Figure 8. Half head test of a classic benchmark hair conditioner (without silicone)
Characteristic positive/negative ions were
versus test conditioner HB-DE-11-92-130: 7% Plantaquat® NC + 2% Cetiol® C 5
first identified in the mass spectra of the
pure lecithin, which were then used as
reference spectra to detect lecithin on hair
following treatment.
Bleached hair was treated with a
formulation containing all ingredients but
lecithin. This hair was used as a reference
to proof that identified specific ions are
generated by lecithin only and not by any
other ingredient or the hair surface.
ToF-SIMS imaging is performed by scanning
the object surface, detecting the intensity
of the emitted secondary ions and storing
the data as distribution images. Such
images (Figure 14) show the distribution
of characteristic ions und thus of lecithin.
In figure 14 different images of bleached
hair without any further treatment (second
row), bleached hair treated with the above
mentioned placebo formulation (third
row) and bleached hair treated with a
conditioner containing Plantaquat® NC (first
row) are shown. In the left column total ion
counts (all ions obtained from the surface)
Figure 9. Half head test of a classic benchmark hair conditioner (with silicone)
are shown resulting in images similar to
versus test conditioner HB-DE-11-92-130: 7% Plantaquat® NC + 2% Cetiol® C 5
scanning electron images. In columns two
and three the intensity of the characteristic
ions of lecithin C5H12N+ and C5H15PNO4+ obtained are
shown in red to yellow (low to high intensities).
Comparing these images, it can clearly be stated that
lecithin is quite homogenously distributed on hair treated
with the Plantaquat® NC conditioner. In contrast, only some
noise can be seen in images of the other two hair samples.
Preparation of test formulation
Place hot water (70-75°C) in a vessel. Add Plantaquat® NC
in solid form and keep stirring until a temperature of 55°C
is reached. Then, add the emollients while stirring, and
homogenize with a rotor/stator mixer, e.g. Ultra Turrax, until
a homogenous cream has formed. Cool down and add
preservative and thermo-sensitive actives at 30-35°C. Finally,
adjust pH. Formulations for hair conditioning rinses or hair
Figure 10. Fully automated hair combability measurement
equipment
H&PC Today - household and Personal Care today, Vol. 8(5) September/October 2013
39
5. Add more life to facial care
Our sensory polymers provide convenient daily facial care that
preserves young, confident looks — and not just for Chinese men.
Polymers — another Care Creations product group inspired by life.
carecreations.basf.com
Finding derived from a representative TNS market survey.
6.
7. Figure 11. Comparison of wet hair combability of
Plantaquat® NC and/or plus emollients with market
benchmark hair conditioner. HB-DE-11-92-328: 7%
Plantaquat® NC + 2% Myritol® 312. HB-DE-11-92-325: 7%
Plantaquat® NC + 2% Cetiol® C 5. HB-DE-11-92-323: 7%
Plantaquat® NC
Figure 12. Comparison of dry hair combability of
Plantaquat® NC and/or plus emollients with market
benchmark hair conditioner. HB-DE-11-92-328: 7%
Plantaquat® NC + 2% Myritol® 312. HB-DE-11-92-325: 7%
Plantaquat® NC + 2% Cetiol® C 5. HB-DE-11-92-323: 7%
Plantaquat® NC
Figure 13. Schematics of Time of Flight Secondary
Ion Mass Spectrometry (ToF-SIMS)
masks can be complemented by soothing oils, proteins
and further actives. Due to the anionic emulsifier, the
addition of cationic ingredients is limited. The final
conditioner emulsion has a beige-brownish color – for
this formulation to fulfill the requirements of natural
cosmetics, a bleaching process therefore was omitted.
Conclusions
Plantaquat® NC can help manufacturers meet the
needs of consumers looking for environmentally
compatible personal care solutions that compromise
neither on efficacy nor on performance. The
conditioner compound perfectly supports
manufacturers striving to meet the specific hair
care demands generated by the neo-green trend.
Comprehensive hair conditioning evaluation showed that
Plantaquat® NC offers excellent conditioning, volume
and protection against hair breakage on the level of
benchmark products. The deposition and distribution
of active substances, i.e. lecithin, on treated hair was
characterized by ToF-SIMS (Time-of-Flight Secondary Ion
Mass Spectrometry) imaging.
42
Figure 14. ToF-SIMS imaging of deposition of lecithin, active of
Plantaquat® NC, on hair fiber surface
References and Notes
1.
2.
3.
4.
Kline & Company, Natural Personal Care - An Overview of the
US Market, The Holistic Cosmetic Scientific Symposium, St. Paul,
MN, March 15, 2011.
Haake, H.-M., Eisfeld, W.; Marten, S.; Seipel, W. J Cosmet Sci.
2009, 60 (2), 143-51.
Hloucha, M., Haake, H.M., Pellón, G., Cosm & Toil 124(5) 58-69
(2009).
Sodhi, R. N. S. Analyst. 2004,129, 483-487.
H&PC Today - household and Personal Care today, Vol. 8(5) September/October 2013