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JUNE 2011



What Photo
Buyers Want
Elizabeth Krist
Senior Photo Editor,
National Geographic
MEET ELIZABETH KRIST


• Graduated from Princeton University
• Asia Society – Asia magazine
• Fortune magazine w/ Michele McNally & Alice Rose
  George
• Senior Photo Editor, National Geographic (1994-present)
• Judged photo competitions including NPPA, State
  Department & RFK Journalism Awards
• Portfolio reviews at Palm Springs, Review Santa Fe, Eddie
  Adams Workshop
BASIC OVERVIEW OF THE MAGAZINE LAYOUT

• Front of the book:
   – Visions: 3 horizontal single shots
   – Your Shot: editors’ and readers’ choice
   – Departments: developed by staff
• The “well”
   – 5-8 feature stories
   – Looking for wide range of subject matter
• Back of the book
   – The Moment: features photogs from the field
   – Flashback: highlights historical shot
PHOTOGRAPHY THAT MAKES YOUR JAW DROP


• Storytelling that delves deep into a subject & reveals
  something extraordinary about:
   – Natural history
   – Culture
   – Environment
   – Science
   – Adventure
   – Archaeology
   – Geopolitics
• Looking for narratives over single images
PHOTOGRAPHERS ARE “GODS” HERE


• Invests resources to put photogs in the field for ~4-12
  weeks for feature stories
• Seeks out photogs w/ deep intellectual curiosity
• Involves photogs in every stage of producing story
   – Brings them to headquarters to edit & present coverage
BEHIND-THE-SCENES AT NAT GEO


• 50/50: half the stories conceived by freelance photogs &
  writers, half by the Nat Geo staff
• Photogs are commissioned on a per-story basis from a
  core group of regular contributors
• A photographer might shoot 10,000-60,000 frames for a
  story
   – Totals 1.5 million images a year for Nat Geo
HOW TO GRAB ELIZABETH’S ATTENTION


•   Focus on needed specialties
•   Exhibit or speak at photo festivals
•   Sign up for portfolio reviews
•   Dedication to long-term projects
•   Expertise in multimedia
•   Secure a referral
•   Major plus: access to rare events or hidden worlds
LUMINANCE 2012




 A different kind of photography conference featuring
 Facebook, Tumblr, Blurb & more. Plus workshops by
 Joe McNally, Corey Rich, Robert Seale & others.


 September 12-13, 2012
 New York City
 photoshelter.com/luminance

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National Geographic Webinar Deck

  • 1. JUNE 2011 What Photo Buyers Want Elizabeth Krist Senior Photo Editor, National Geographic
  • 2. MEET ELIZABETH KRIST • Graduated from Princeton University • Asia Society – Asia magazine • Fortune magazine w/ Michele McNally & Alice Rose George • Senior Photo Editor, National Geographic (1994-present) • Judged photo competitions including NPPA, State Department & RFK Journalism Awards • Portfolio reviews at Palm Springs, Review Santa Fe, Eddie Adams Workshop
  • 3. BASIC OVERVIEW OF THE MAGAZINE LAYOUT • Front of the book: – Visions: 3 horizontal single shots – Your Shot: editors’ and readers’ choice – Departments: developed by staff • The “well” – 5-8 feature stories – Looking for wide range of subject matter • Back of the book – The Moment: features photogs from the field – Flashback: highlights historical shot
  • 4.
  • 5.
  • 6. PHOTOGRAPHY THAT MAKES YOUR JAW DROP • Storytelling that delves deep into a subject & reveals something extraordinary about: – Natural history – Culture – Environment – Science – Adventure – Archaeology – Geopolitics • Looking for narratives over single images
  • 7.
  • 8.
  • 9. PHOTOGRAPHERS ARE “GODS” HERE • Invests resources to put photogs in the field for ~4-12 weeks for feature stories • Seeks out photogs w/ deep intellectual curiosity • Involves photogs in every stage of producing story – Brings them to headquarters to edit & present coverage
  • 10.
  • 11.
  • 12. BEHIND-THE-SCENES AT NAT GEO • 50/50: half the stories conceived by freelance photogs & writers, half by the Nat Geo staff • Photogs are commissioned on a per-story basis from a core group of regular contributors • A photographer might shoot 10,000-60,000 frames for a story – Totals 1.5 million images a year for Nat Geo
  • 13.
  • 14.
  • 15. HOW TO GRAB ELIZABETH’S ATTENTION • Focus on needed specialties • Exhibit or speak at photo festivals • Sign up for portfolio reviews • Dedication to long-term projects • Expertise in multimedia • Secure a referral • Major plus: access to rare events or hidden worlds
  • 16.
  • 17.
  • 18. LUMINANCE 2012 A different kind of photography conference featuring Facebook, Tumblr, Blurb & more. Plus workshops by Joe McNally, Corey Rich, Robert Seale & others. September 12-13, 2012 New York City photoshelter.com/luminance