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Ed O’dOnnEll studied extensively in the UK
and spent a number of years working in the                                                                                                                                                                                 ✂
agricultural industry in the US and across Europe.
On his return to Ireland his love of farming,                                                            bookiNg form:
background in agriculture and strong belief in
his Irish crisp concept resulted in the birth of
O’Donnells Artisan Crisps. The product, Ireland’s        Delegate Name(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
first artisan crisp product, is manufactured in
Seskin, Kilsheelan, near Clonmel.                        ................................................................................................................

                                                         ................................................................................................................
AndrEA PAPPin is a political communications
consultant, specialising in Irish and EU politics.       ................................................................................................................
She has been involved in the political sphere
for over ten years and has been involved in              ................................................................................................................
nearly all facets of political life including civil
servant, party campaigner, community activist,           Organisation: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
and senior advisor. Most recently, Andrea was
the Executive Director of European Movement              Contact Number: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Ireland, the voluntary organisation dedicated to
explaining the work of the European Union in             E-mail Address: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
plain English. She also provides consultancy and
communications training for a range of projects          PO Required? Yes ❍ No ❍
covering referendum campaigning, specific policy
issues and event management.                             If yes, please email info@clonmelchamber.com with PO details.

                                                         Invoice Address:                                 ...................................................................................
BriAn PurcEll is Director of Campaigns at
leading Irish communications consultancy Insight         ................................................................................................................
Consultants. Brian has extensive experience

                                                                                                                                                                                                                                                                                 The NaTioNal
helping clients in the defence, financial, telecoms,     ................................................................................................................
healthcare, leisure, utilities and marketing/
sponsorship sectors. Brian’s rural upbringing led                             Conference/Workshop Ticket Price
him to taking a degree in Environmental Science
in UCD and he started his career as a Marine
Biologist followed by a stint as an Environmental
                                                         Clonmel Chamber Members: D40
                                                                                                                         Student Rate: D20
                                                                                                                                                                                     Non Members: D80
                                                                                                                                                                                                                                                                         eNTerprise
                                                                                                                                                                                                                                                                        CoNfereNCe
Scientist. He currently implements strategic                                       (must be booked through academic institution)
communications campaigns for some of Ireland’s
leading companies and regularly engages with                                             Tickets can be purchased online at:
key decision makers in both national and local                 www.eventelephant.com/enterprise2011
government on behalf of our clients. Brian
previously held the senior position as Marketing
Communications Director at the Glencullen Group                                                                                                                                                                                                           sepTember 30Th 2011 - Clonmel, Co. Tipperary
(including Renault Ireland) where he also acted as
PA to well known entrepreneur and author Bill
Cullen. For the past three years Brian has starred
in the massive TV ratings hit and multi award
winning Irish version of “The Apprentice” as one of
the two stern and uncompromising judges.


JOhn WhElAn is the CEO of the Irish Exporters’                                                                             Contact Details:
Association (IEA) which is the premier association
representing 70% of the Irish export industry. It                                                                        Clonmel Chamber,
is an all-island organisation with offices in Belfast,                                                                   8 Sarsfield Street,
Dublin, Waterford, Cork and Limerick. He has been                                                                            Clonmel,
chief executive throughout the main growth years                                                                           Co. Tipperary.
of Irish exporting, assisting the increase of exports
from C78 billion in 1999 to C154bn in 2009.                                                           Tel: 052 61 26500                                                                                                                                  The NaTioNal eNTerprise CoNfereNCe 2011 is spoNsored bY:
He has the distinction of having held the post of                                            E-mail: info@clonmelchamber.com
president of the IEA from 1995 to 1997 while still                                            Web: www.clonmelchamber.com
working full-time in industry.
speaker biographies
                                                                                 CoNfereNCe programme                                                  nicOlA ByrnE is Managing Director and
                                                                                                                                                       founder of Call 11890 Ltd. Nicola established
                                                                                                                                                       11890 in June 2006. The third entrant into
                                                                                                                                                       the directory enquiries market. 11890 have
                                                                             Friday, September 30th 2011                                               had an immediate impact capturing a 20%
                                                                                                                                                       market share providing consumers with a more
                                                                             Plenary Session                                                           cost effective alternative. The company now
                                                                             0830       Registration.                                                  employs over 80 employees including industry
The National Enterprise Conference 2011 will be held in Clonmel
                                                                                                                                                       call centre staff, account management and
on September 30th. The conference will focus on the theme of
                                                                             0900       Welcome by Clonmel Chamber President, Tina                     technical staff.
development; for the economy and for businesses. We have assembled
                                                                                        Mulhearne
a range of leading speakers to address delegates. They bring with them
experience of building and managing companies that have become               0910       Official Opening of the Conference by Mayor of                 Phil hOgAn T.d. is Minister for the
household names, European affairs, driving the export economy,                          Clonmel, Darren Ryan                                           Environment,      Community       and     Local
Ministerial portfolios and more.                                                                                                                       Government. He has been a member of the
                                                                             0920       Brian Purcell (Director of Campaigns at Insight                Dáil since 1989. He has held a vast array
Clonmel is an ideal location for The National Enterprise Conference. It is              Consultants and TV3’s The Apprentice)                          of positions including Parliamentary Party
one of Ireland’s leading industrial locations with companies such as our                                                                               Chairman, Director of Organisation, Enterprise
sponsor Abbott Vascular, which employs over 1600 people in the town.         0940       John Mullins (CEO of Bord Gais)                                Spokesman as well as Consumer Affairs,
                                                                                                                                                       Regional Affairs and Food Industry positions.
Delegates will have the opportunity to meet and network with some of         1000       Ed O’donnell (Managing Director of O’Donnell’s Crisps)
the leading business people in Ireland. Each speaker has a unique insight
on how the business community can re-invigorate the Irish economy            1020       Micheál Martin T.d. (Leader of Fianna Fail)                    MichAEl KEATing is Managing Director of
and develop new business opportunities.                                                                                                                Metron Nanotech, a life sciences company
                                                                             1040       Questions & Answers                                            based in Clonmel. Michael’s company won
                                                                                                                                                       the Clonmel Chamber National Enterprise
                                                                             1050       Networking Break - Refreshments will be served
Why you ShoulD AttenD:                                                                                                                                 Competition in 2011. The initiative offered
                                                                             1120       John Whelan (CEO of The Irish Exporters Association)           over C45,000 in business supports to a high
Inspiring Speakers: We have secured some of the most sought after                                                                                      potential local start up. The business supports
speakers in Ireland to address the conference. Combined, they offer a        1140       Andrea Pappin (Irish and European Political Consultant)        were offered by members of Clonmel Chamber.
wealth of experience in all sectors of Irish business and public life                                                                                  Michael’s company now has a diverse client
                                                                             1200       Michael Keating (Managing Director of Metron Nanotech,         base throughout Ireland.
Maximise Networking Opportunities: This conference is one of the                        Winners of the Clonmel Chamber National Enterprise
most significant networking events of the year. Each year, delegates                    Competition)
                                                                                                                                                       MichEál MArTin T.d. was elected Uachtarán
leave with new contacts, new ideas and new opportunities that enable
                                                                             1210       nicola Byrne (Managing Director of 11890)                      Fhianna Fáil in January 2011. He has held
them to develop their communities. Take advantage of the event to
                                                                                                                                                       several ministerial portfolios including Foreign
meet delegates from throughout Ireland.                                      1230       Minister Phil hogan T.d. (Minister for the Environment,        Affairs, Enterprise, Trade & Employment,
                                                                                        Community and Local Government)                                Health & Children and Education. In that time
Examine Key Developments In The Private And Public Sectors: These
                                                                                                                                                       he introduced several significant pieces of
are interesting times. Decisions in Leinster House in the coming months      1250       Questions & Answers and Closing Comments                       legislation. He also served as Lord Mayor of
will resonate with the business and wider communities. The conference
                                                                                                                                                       Cork from 1992 to 1993.
will offer delegates the opportunity to listen to and meet with key policy   1300       Plenary Session End
makers in Irish life.
                                                                             1400       Optional Workshops:                                            JOhn Mullins is Chief Executive of Bord
Take Advantage Of The Free Workshops: For the first time ever we                        (a) Marketing and Developing Your Brand – Brian Purcell,       Gáis since December 2007. He has held senior
are offering delegates two free workshops in the early afternoon. Brian                 Director of Campaigns at Insight Consultants and TV3’s         management positions with Greenstar, ESB,
Purcell, from the TV3 programme ‘The Apprentice’ will present for sixty                 The Apprentice                                                 ESB International and PricewaterhouseCoopers
minutes on how you and your business can stand out from the crowd.                      (b) Using Social Media To Stay One Step Ahead – Speaker        and was Chief Executive of Bioverda, part of
The social media workshop will show how you can leverage applications                   TBA                                                            the NTR plc. Group prior to joining Bord Gáis.
such as Facebook, Twitter and LinkedIn to develop your business and                                                                                    He is a Fellow of Engineers Ireland and is a
increase your profile.                                                       1500       Conference Close.
                                                                                                                                                       member of the UCC Governing Body. He is also
                                                                                                                                                       President of the Cork Chamber of Commerce,
                                                                                                                                                       Chairman of Anamcara Charity and a Director
                                                                                                                                                       of the COPE Foundation.

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3.0 Project 2_ Developing My Brand Identity Kit.pptx
 

National Enterprise Conference

  • 1. Ed O’dOnnEll studied extensively in the UK and spent a number of years working in the ✂ agricultural industry in the US and across Europe. On his return to Ireland his love of farming, bookiNg form: background in agriculture and strong belief in his Irish crisp concept resulted in the birth of O’Donnells Artisan Crisps. The product, Ireland’s Delegate Name(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . first artisan crisp product, is manufactured in Seskin, Kilsheelan, near Clonmel. ................................................................................................................ ................................................................................................................ AndrEA PAPPin is a political communications consultant, specialising in Irish and EU politics. ................................................................................................................ She has been involved in the political sphere for over ten years and has been involved in ................................................................................................................ nearly all facets of political life including civil servant, party campaigner, community activist, Organisation: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . and senior advisor. Most recently, Andrea was the Executive Director of European Movement Contact Number: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Ireland, the voluntary organisation dedicated to explaining the work of the European Union in E-mail Address: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . plain English. She also provides consultancy and communications training for a range of projects PO Required? Yes ❍ No ❍ covering referendum campaigning, specific policy issues and event management. If yes, please email info@clonmelchamber.com with PO details. Invoice Address: ................................................................................... BriAn PurcEll is Director of Campaigns at leading Irish communications consultancy Insight ................................................................................................................ Consultants. Brian has extensive experience The NaTioNal helping clients in the defence, financial, telecoms, ................................................................................................................ healthcare, leisure, utilities and marketing/ sponsorship sectors. Brian’s rural upbringing led Conference/Workshop Ticket Price him to taking a degree in Environmental Science in UCD and he started his career as a Marine Biologist followed by a stint as an Environmental Clonmel Chamber Members: D40 Student Rate: D20 Non Members: D80 eNTerprise CoNfereNCe Scientist. He currently implements strategic (must be booked through academic institution) communications campaigns for some of Ireland’s leading companies and regularly engages with Tickets can be purchased online at: key decision makers in both national and local www.eventelephant.com/enterprise2011 government on behalf of our clients. Brian previously held the senior position as Marketing Communications Director at the Glencullen Group sepTember 30Th 2011 - Clonmel, Co. Tipperary (including Renault Ireland) where he also acted as PA to well known entrepreneur and author Bill Cullen. For the past three years Brian has starred in the massive TV ratings hit and multi award winning Irish version of “The Apprentice” as one of the two stern and uncompromising judges. JOhn WhElAn is the CEO of the Irish Exporters’ Contact Details: Association (IEA) which is the premier association representing 70% of the Irish export industry. It Clonmel Chamber, is an all-island organisation with offices in Belfast, 8 Sarsfield Street, Dublin, Waterford, Cork and Limerick. He has been Clonmel, chief executive throughout the main growth years Co. Tipperary. of Irish exporting, assisting the increase of exports from C78 billion in 1999 to C154bn in 2009. Tel: 052 61 26500 The NaTioNal eNTerprise CoNfereNCe 2011 is spoNsored bY: He has the distinction of having held the post of E-mail: info@clonmelchamber.com president of the IEA from 1995 to 1997 while still Web: www.clonmelchamber.com working full-time in industry.
  • 2. speaker biographies CoNfereNCe programme nicOlA ByrnE is Managing Director and founder of Call 11890 Ltd. Nicola established 11890 in June 2006. The third entrant into the directory enquiries market. 11890 have Friday, September 30th 2011 had an immediate impact capturing a 20% market share providing consumers with a more Plenary Session cost effective alternative. The company now 0830 Registration. employs over 80 employees including industry The National Enterprise Conference 2011 will be held in Clonmel call centre staff, account management and on September 30th. The conference will focus on the theme of 0900 Welcome by Clonmel Chamber President, Tina technical staff. development; for the economy and for businesses. We have assembled Mulhearne a range of leading speakers to address delegates. They bring with them experience of building and managing companies that have become 0910 Official Opening of the Conference by Mayor of Phil hOgAn T.d. is Minister for the household names, European affairs, driving the export economy, Clonmel, Darren Ryan Environment, Community and Local Ministerial portfolios and more. Government. He has been a member of the 0920 Brian Purcell (Director of Campaigns at Insight Dáil since 1989. He has held a vast array Clonmel is an ideal location for The National Enterprise Conference. It is Consultants and TV3’s The Apprentice) of positions including Parliamentary Party one of Ireland’s leading industrial locations with companies such as our Chairman, Director of Organisation, Enterprise sponsor Abbott Vascular, which employs over 1600 people in the town. 0940 John Mullins (CEO of Bord Gais) Spokesman as well as Consumer Affairs, Regional Affairs and Food Industry positions. Delegates will have the opportunity to meet and network with some of 1000 Ed O’donnell (Managing Director of O’Donnell’s Crisps) the leading business people in Ireland. Each speaker has a unique insight on how the business community can re-invigorate the Irish economy 1020 Micheál Martin T.d. (Leader of Fianna Fail) MichAEl KEATing is Managing Director of and develop new business opportunities. Metron Nanotech, a life sciences company 1040 Questions & Answers based in Clonmel. Michael’s company won the Clonmel Chamber National Enterprise 1050 Networking Break - Refreshments will be served Why you ShoulD AttenD: Competition in 2011. The initiative offered 1120 John Whelan (CEO of The Irish Exporters Association) over C45,000 in business supports to a high Inspiring Speakers: We have secured some of the most sought after potential local start up. The business supports speakers in Ireland to address the conference. Combined, they offer a 1140 Andrea Pappin (Irish and European Political Consultant) were offered by members of Clonmel Chamber. wealth of experience in all sectors of Irish business and public life Michael’s company now has a diverse client 1200 Michael Keating (Managing Director of Metron Nanotech, base throughout Ireland. Maximise Networking Opportunities: This conference is one of the Winners of the Clonmel Chamber National Enterprise most significant networking events of the year. Each year, delegates Competition) MichEál MArTin T.d. was elected Uachtarán leave with new contacts, new ideas and new opportunities that enable 1210 nicola Byrne (Managing Director of 11890) Fhianna Fáil in January 2011. He has held them to develop their communities. Take advantage of the event to several ministerial portfolios including Foreign meet delegates from throughout Ireland. 1230 Minister Phil hogan T.d. (Minister for the Environment, Affairs, Enterprise, Trade & Employment, Community and Local Government) Health & Children and Education. In that time Examine Key Developments In The Private And Public Sectors: These he introduced several significant pieces of are interesting times. Decisions in Leinster House in the coming months 1250 Questions & Answers and Closing Comments legislation. He also served as Lord Mayor of will resonate with the business and wider communities. The conference Cork from 1992 to 1993. will offer delegates the opportunity to listen to and meet with key policy 1300 Plenary Session End makers in Irish life. 1400 Optional Workshops: JOhn Mullins is Chief Executive of Bord Take Advantage Of The Free Workshops: For the first time ever we (a) Marketing and Developing Your Brand – Brian Purcell, Gáis since December 2007. He has held senior are offering delegates two free workshops in the early afternoon. Brian Director of Campaigns at Insight Consultants and TV3’s management positions with Greenstar, ESB, Purcell, from the TV3 programme ‘The Apprentice’ will present for sixty The Apprentice ESB International and PricewaterhouseCoopers minutes on how you and your business can stand out from the crowd. (b) Using Social Media To Stay One Step Ahead – Speaker and was Chief Executive of Bioverda, part of The social media workshop will show how you can leverage applications TBA the NTR plc. Group prior to joining Bord Gáis. such as Facebook, Twitter and LinkedIn to develop your business and He is a Fellow of Engineers Ireland and is a increase your profile. 1500 Conference Close. member of the UCC Governing Body. He is also President of the Cork Chamber of Commerce, Chairman of Anamcara Charity and a Director of the COPE Foundation.