Biotherm wants to promote their skincare products by having women pledge to go without makeup one day a week. They will use an interactive mobile site to allow women to band together in their pledge, check-in when makeup-free, compete for badges celebrating their skin attributes, and get advice from skin experts. By gamifying the pledge and encouraging social support from other women, Biotherm hopes to get new customers interested in caring for their skin without makeup and trying Biotherm's products.
This article by Eva Laura Gal, was published in issue 07 of Social Technology Quarterly.
Summary: Playfulness as a part of offering new experiences can be used very effectively by brands. Its significance is that it can influence buying, include a product’s purpose, and reflect its value proposition.
This article by Eva Laura Gal, was published in issue 07 of Social Technology Quarterly.
Summary: Playfulness as a part of offering new experiences can be used very effectively by brands. Its significance is that it can influence buying, include a product’s purpose, and reflect its value proposition.
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This is a condensed version of a larger report by the same name, available at http://www.cult.ca/
Changes in skincare trends during the pandemicTheHealthMaster
Year 2020 has marked itself with the dramatic shift in the mindset and habits of the people worldwide. It has created a turnaround in various aspects of our lifestyle. Consumers have accelerated self-care to the top of the personal care agenda.
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In this edition of Trends Across the Planet, we take a look at an app for Sneakerheads, moody teapots, an up-Lyfting idea—and much more.
Happy reading!
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Innovation and challenges act as two sides of a coin. But, it is only a visionary that can successfully execute and operate on those lines. In our edition of ''The Most Innovative Companies to Watch in 2021'', we bring to you organizations
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In this edition of Trends Across the Planet, we take a look at an app for Sneakerheads, moody teapots, an up-Lyfting idea—and much more.
Happy reading!
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Johnny Depp, synonymous with eclectic roles and unparalleled acting prowess. has also been a significant figure in fashion and style. Johnny Depp long hair is a distinctive trademark among the various elements that define his unique persona. This article delves into the evolution, impact. and cultural significance of Johnny Depp long hair. exploring how it has contributed to his iconic status.
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Introduction
Johnny Depp is an actor known for his chameleon-like ability to transform into a wide range of characters. from the eccentric Captain Jack Sparrow in "Pirates of the Caribbean" to the introspective Edward Scissorhands. His long hair is one constant throughout his evolving roles and public appearances. Johnny Depp long hair is not a style choice but a significant aspect of his identity. contributing to his allure and mystique. This article explores the journey and significance of Johnny Depp long hair. highlighting how it has become integral to his brand.
The Early Years: A Budding Star with Signature Locks
1980s: The Rise of a Young Heartthrob
Johnny Depp's journey in Hollywood began in the 1980s. with his breakout role in the television series "21 Jump Street." During this time, his hair was short, but it was already clear that Depp had a penchant for unique and edgy styles. By the decade's end, Depp started experimenting with longer hair. setting the stage for a lifelong signature.
1990s: From Heartthrob to Icon
The 1990s were transformative for Johnny Depp his career and personal style. Films like "Edward Scissorhands" (1990) and "Benny & Joon" (1993) saw Depp sporting various hair lengths and styles. But, his long, unkempt hair in "What's Eating Gilbert Grape" (1993) began to draw significant attention. This period marked the beginning of Johnny Depp long hair. which became a defining feature of his image.
The Iconic Roles: Hair as a Character Element
Edward Scissorhands (1990)
In "Edward Scissorhands," Johnny Depp's character had a wild and mane that complemented his ethereal and misunderstood persona. This role showcased how long hair Johnny Depp could enhance a character's depth and mystery.
Captain Jack Sparrow: The Pirate with Flowing Locks
One of Johnny Depp's iconic roles is Captain Jack Sparrow from the "Pirates of the Caribbean" series. Sparrow's long, dreadlocked hair symbolised his rebellious and unpredictable nature. The character's look, complete with beads and trinkets woven into his hair. was a collaboration between Depp and the film's costume designers. This style became iconic and influenced fashion trends and Halloween costumes worldwide.
Other Memorable Characters
Depp's long hair has also been featured in other roles, such as Ichabod Crane in "Sleepy Hollow" (1999). and Roux in "Chocolat" (2000). In these films, his hair added a layer of authenticity and depth to his characters. proving that Johnny Depp with long hair is more than a style—it's a storytelling tool.
Off-Screen Influenc
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National Advertising Awards 2011 Biotherm
1. PROBLEM
How do we get new skincare users trying Biotherm’s star products?
PRODUCT TRUTH
Biotherm keeps your skin healthy by using science and nature to
oxygenate and nourish it.
INSIGHT
If what your skin needs most is to breathe, then why suffocate it
under layers of makeup?
3. SOLUTION
Create an interactive pledge allowing women to band together
and skip makeup one day a week for the health of their skin.
Use gamification elements like check-ins, badges and scoring to
build in competitive and motivational reasons to stay committed.
Engage non-participants with badges they can give to celebrate
various skin attributes.
Once women know that Biotherm believes their skin can be
beautiful on its own, they'll start wondering how we can make
it happen.
4.
5. Letting pledges stick together, andand you're much morestick withstick with it.
Stick together with other pledges, they’re more likely to likely to it.
6. Check in online when not wearing makeup. Live stats show you how keeping your promise is improving
your skin and general well-being.
7. See Pledge Stats to compete for fun and learn what friends find most attractive about your skin.
Non-pledges can get involved by giving badges that celebrate skin traits.
8. Alert your group when you've kept your pledge from anywhere with our mobile microsite.
Save it as a smart phone icon for instant access.
9. Get milestones for achievements of varying difficulty, from skipping makeup twice, to eating out sans
makeup, to organizing events with other pledges.
10. Worried about going without makeup? Our BioLab Advisors can answer your skincare related questions
and recommend what's right for you.
11. CONCLUSION
We don't need expensive prizes or costly media buys to get
noticed.
Not when we’ve got more valuable assets: status and a cause our
target can have fun getting behind with friends.
Get women committed to letting their skin shine without makeup,
and we've got them looking for new ways to care for their skin.