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mamaearth
goodness inside
By- Ritish Bhargava
About
The Mamaearth firm is situated in Gurugram, Haryana, and is an Indian
brand. Mamaearth claims to be Asia's first non-toxic brand, having
been certified by "MADE SAFE." Mamaearth's goods are made entirely
of natural components. As a result, they're perfectly safe to use. Safe,
toxicity-free, and international standard products are designed to solve
the problems recurring among young parents, helping them cherish
their kids’ joy without the hassles associated with it.
MamaEarth offers organic products that are best for babies, their
mothers, grandparents, and other family members.
#BeautifulInDeed with mamaearth
Campaign- mamaearth
Mamaearth, a personal care company, has launched a new ad called
'Beautiful Indeed.'The brand hopes to alter the traditional concept of
beauty with the new campaign.The campaign's main idea is that "every
act of kind makes us genuinely lovely."To communicate the concept,
the company has created a digital film. "We fall prey to the most
conventional notions of beauty more frequently than we realize, and
define individuals as attractive based on their exterior looks. However,
we all know that what makes someone appealing or lovable is their
behaviors, and we have sought to convey the same message via the
video.
Point ofView (POV)
Personally, I am a huge fan of the brand. Mamaearth is a name with a strong
emotional connotation.The beautiful inside campaign was a resounding
success.The picture was well-shot in my opinion, and the child's appearance
was touching. I liked how the mother of the child taught her that beauty comes
from within, not from the outside. I believe the campaign's theme was a perfect
fit, because in today's world, beauty is defined only by a person's looks.The
campaign demonstrated how the world has forgotten how to respect
individuals. If they had to represent someone between the ages of 15 and 20,
the message would not have resonated with the viewers. However, the
appearance of a kid had a profound effect on us. I thought it was fantastic that
they intelligently chose the subject and presented it.
Outcomes
▪ TotalViews: 54,000,000+
▪ More than 3.5 million social impressions
▪ 2.4 million+ social media followers
▪ 47k+ Likes on Facebook Gained
▪ 15.5k+ Followers After 8 weeks
▪ 76 percent of parents remembered the commercial film.
References
(anonymous, n.d.)
https://shortyawards.com/14th/beautiful-indeed-social-panga-x-mamaearth
(Jain, 2021)
https://www.vogue.in/story/its-time-to-know-a-thing-or-two-about-the-real-meaning-of-
beauty-through-mamaearths-beautiful-indeed-campaign/
https://mamaearth.in/

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Mamaearth digest 1.pptx

  • 2. About The Mamaearth firm is situated in Gurugram, Haryana, and is an Indian brand. Mamaearth claims to be Asia's first non-toxic brand, having been certified by "MADE SAFE." Mamaearth's goods are made entirely of natural components. As a result, they're perfectly safe to use. Safe, toxicity-free, and international standard products are designed to solve the problems recurring among young parents, helping them cherish their kids’ joy without the hassles associated with it. MamaEarth offers organic products that are best for babies, their mothers, grandparents, and other family members.
  • 3. #BeautifulInDeed with mamaearth Campaign- mamaearth Mamaearth, a personal care company, has launched a new ad called 'Beautiful Indeed.'The brand hopes to alter the traditional concept of beauty with the new campaign.The campaign's main idea is that "every act of kind makes us genuinely lovely."To communicate the concept, the company has created a digital film. "We fall prey to the most conventional notions of beauty more frequently than we realize, and define individuals as attractive based on their exterior looks. However, we all know that what makes someone appealing or lovable is their behaviors, and we have sought to convey the same message via the video.
  • 4.
  • 5. Point ofView (POV) Personally, I am a huge fan of the brand. Mamaearth is a name with a strong emotional connotation.The beautiful inside campaign was a resounding success.The picture was well-shot in my opinion, and the child's appearance was touching. I liked how the mother of the child taught her that beauty comes from within, not from the outside. I believe the campaign's theme was a perfect fit, because in today's world, beauty is defined only by a person's looks.The campaign demonstrated how the world has forgotten how to respect individuals. If they had to represent someone between the ages of 15 and 20, the message would not have resonated with the viewers. However, the appearance of a kid had a profound effect on us. I thought it was fantastic that they intelligently chose the subject and presented it.
  • 6. Outcomes ▪ TotalViews: 54,000,000+ ▪ More than 3.5 million social impressions ▪ 2.4 million+ social media followers ▪ 47k+ Likes on Facebook Gained ▪ 15.5k+ Followers After 8 weeks ▪ 76 percent of parents remembered the commercial film.