Kent Bye vs Mick West: A Debate on UAP Evidence & SkepticismKent Bye
This document outlines an upcoming debate between Kent Bye and Mick West on the topic of UAP evidence and skepticism. It provides biographical information about each speaker and summarizes some of their key perspectives. Bye will critique and challenge several of West's hypotheses for explaining UAP incidents, such as the Nimitz Tic Tac sighting. West takes a skeptical approach and has hypothesized potential non-UAP explanations for various incidents, often involving misperceptions or optical effects. The debate aims to discuss their differing views through respectful dialogue and by addressing philosophical issues relating to skepticism and scientific inquiry.
El documento presenta un mapa conceptual sobre la Constitución de Venezuela, la Ley Orgánica de los Consejos Comunales y la Ley de Servicio Comunitario del Estudiante de Educación Superior. El mapa conceptual fue creado por Omar J. Marquina G. para la Extensión Mérida del Instituto Universitario Politécnico Santiago Mariño.
This document contains 6 questions for a final exam on the topic of gender, race, ethnicity and the use of information technology. It provides instructions for doctoral and master's students to write essays in response to the questions. Doctoral students should write a 4 page double spaced essay and master's students should write a 3 page double spaced essay using APA citation format. The deadline for submission is October 13th as a PDF file.
The questions ask students to discuss differences in how genders, races and ethnicities use information technology in non-work contexts. They are asked to consider areas like online gaming, social media, shopping and discuss if and why differences exist. For doctoral students, the final question asks what these
Kent Bye vs Mick West: A Debate on UAP Evidence & SkepticismKent Bye
This document outlines an upcoming debate between Kent Bye and Mick West on the topic of UAP evidence and skepticism. It provides biographical information about each speaker and summarizes some of their key perspectives. Bye will critique and challenge several of West's hypotheses for explaining UAP incidents, such as the Nimitz Tic Tac sighting. West takes a skeptical approach and has hypothesized potential non-UAP explanations for various incidents, often involving misperceptions or optical effects. The debate aims to discuss their differing views through respectful dialogue and by addressing philosophical issues relating to skepticism and scientific inquiry.
El documento presenta un mapa conceptual sobre la Constitución de Venezuela, la Ley Orgánica de los Consejos Comunales y la Ley de Servicio Comunitario del Estudiante de Educación Superior. El mapa conceptual fue creado por Omar J. Marquina G. para la Extensión Mérida del Instituto Universitario Politécnico Santiago Mariño.
This document contains 6 questions for a final exam on the topic of gender, race, ethnicity and the use of information technology. It provides instructions for doctoral and master's students to write essays in response to the questions. Doctoral students should write a 4 page double spaced essay and master's students should write a 3 page double spaced essay using APA citation format. The deadline for submission is October 13th as a PDF file.
The questions ask students to discuss differences in how genders, races and ethnicities use information technology in non-work contexts. They are asked to consider areas like online gaming, social media, shopping and discuss if and why differences exist. For doctoral students, the final question asks what these
1. O documento discute o surto de microcefalia associado ao vírus Zika no Brasil e as controvérsias em torno do tema, incluindo a relação com mosquitos geneticamente modificados e a vacina dTpa.
2. Alguns defendem o aborto de fetos com microcefalia ou outras anomalias, enquanto outros argumentam que tais fetos ainda possuem dignidade e direito à vida.
3. A Doutrina Espírita ensina que o aborto é um crime que priva o espírito de completar sua
Introduction
ONE: WHAT WAS ERP?
TWO: WHY ARE WE CHANGING FROM ERP TO BUSINESS MANAGEMENT SOLUTIONS?
THREE: THE CHALLENGES OF CHANGING A GENRE CONCLUSION
This document discusses the history and types of graphics cards. It provides details about key companies in the graphics card industry like NVIDIA and AMD. It also summarizes some important early graphics cards like the S3 VIRGE, ATI RAGE PRO, and NVIDIA NV3 that helped advance 3D graphics capabilities. The document then discusses NVIDIA's 3D Vision technology and provides an overview of how graphics cards work and their internal structure.
The document provides a summary of Gaurav Gupta's career history and qualifications. It details his 12 years of experience in downstream oil and gas industries including roles in bulk logistics, retail sales, consumer sales and more. Recently he has worked as the Manager of Bulk and Pack Supply and Distribution at Mathura Refinery for Indian Oil managing a fleet of over 1000 tank trucks. He holds an MBA in International Business and a B.E. in Instrumentation and Control.
The document provides guidance on creating effective videos for change. It discusses evaluating resources and needs, identifying a story, creating a timeline, assigning roles, researching, developing a vision document, shooting interviews and footage, exporting and uploading the video, creating a distribution plan, publishing the video, and evaluating success. It then provides tips for video detectives to pay attention to voices, structure, audio/visual elements, style, ethical representation, and calls to action. Various types of effective videos are described such as origin stories, impact stories, vision videos, movement portraits, event stories, advocacy films, and campaign videos. Ingredients for success include keeping videos simple, short, with dramatic momentum and tension.
This document provides guidance for developing a digital storytelling project. It discusses finding story topics, including ones from your own life, community, or causes. It explains how to shape stories using three-act structure and point of view. Tips are provided for writing a one-page synopsis and pitch. Examples are given of different types of narrative stories covering topics like recovery, changing lives, death/dying, and humor. Students are instructed to develop a storyline and synopsis for an initial class assignment due in mid-September.
This document provides an agenda and overview for a masterclass on tourism and diplomacy. The agenda includes discussions on the attention economy, a history of social media, social media storytelling, and how to use platforms like Facebook, YouTube, LinkedIn and Twitter for research, academia, and analyzing social media accounts like @DenmarkinUK. Tools for social media analysis like Blue Nod, Followerwonk, Buzzsumo and Nuzzle are also mentioned.
This document discusses using media such as TV shows, movies, and online videos to teach English. It provides examples of classroom activities that incorporate media, such as having students discuss TV show characters, fill in lyrics to theme songs, predict movie plots, and describe screenshots from online games. The goal is to leverage students' interest in popular media to engage them in practicing English listening, speaking, and writing skills in an enjoyable way.
Compelling story-telling is essential to social success. Stories are memorable, compelling and, of course, sharable. This presentation will review why story telling is critical for brands today, what makes a great storyteller, as well as thoughts on emerging knowledge on behavioural economics. Story telling is helping organizations and brands gain social traction.
My 1/2 hr keynote presentation for the 2013 Ontario Cycle Tourism Forum
The document outlines an interdisciplinary 10th grade world studies project at Stephen F. Austin High School in Austin, Texas where students research a global issue, conduct interviews, and create advocacy products to raise awareness and encourage action. Students work in groups to identify an issue, conduct research, and create items like public service announcements, websites, or art installations to persuade the public and call attention to issues impacting both the global and local community. The project aims to teach students important skills like identifying global problems, interviewing experts, using rhetorical strategies, and designing effective advocacy materials to give voice to the powerless.
Video & Viral Multimedia SEO -Aaron KronisAaron Kronis
Presentation by Aaron Kronis - Slides don't explain everything so it may seem a little confusing without the presentation which was oral.
From Pubcon New Orleans, May 2-5th, 2013. See Aaron Speak next at Pubcon 2013 in Las Vegas, Oct 2013.
This is my Video and Viral Multimedia SEO presentation from PubCon New Orleans 2013.
It includes our 'Mars Rover Art Car' kickstarter campaign which I added when a speaker dropped off the panel last minute.
1. Social networks have evolved over time from early platforms focused on reconnecting existing friends to today's major networks that facilitate both connection and self-expression.
2. Early social networks helped users feel less than 6 degrees of separation from others but modern networks allow users to curate their own narratives and personas through content sharing and storytelling.
3. The major social networks of today each have unique features and approaches to discovering new content but all aim to maximize connection, content sharing, and user engagement through their interface designs and algorithms.
The document discusses whether social media is a standard feature or optional extra for researchers. It notes some myths around Twitter, such as following hashtags of conferences. The document advocates for using social media to establish expertise, develop ideas, build relationships and reputation. Specifically, it suggests social media can lead to traditional media opportunities, higher citations, speaking invitations, collaborative projects, jobs, networking, and approaches from industry partners.
The document provides guidance on the pre-production phase for creating a film trailer or short sequence. It recommends conducting research on film genres, conventions, target audiences, and representation. This includes analyzing existing trailers, questionnaires, and considering representation in the chosen genre. It also suggests researching institutions, creating treatment, script, storyboard, shot list, schedule, test shots, locations, props, and soundtracks. The goal is comprehensive planning to facilitate high quality production and evaluation blog posts.
The document discusses the concepts of style and documentary films. It begins by defining style as how film techniques interact to create the formal system of a film and how style interacts with narrative and non-narrative forms. It then discusses how to analyze film style by identifying techniques used, tracing patterns of techniques, and proposing the functions of techniques and patterns. Finally, it discusses documentaries, noting the difference between staged and authentic documentaries and how some blend the two. It provides examples to illustrate various points.
Viral video is defined as video content that is viewed by an increasingly large number of people within a given time period. Originally, this growth was thought to be driven by viewers recommending the video to others, causing the number of viewers to grow larger than the number of people actively recommending it. A video first becomes viral when it starts being viewed by a markedly rising number of people. There are different types of viral videos depending on how their viral growth unfolds over time. The viral nature of a video can be described by tracking the number of views over time.
Viral video is defined as a video that is viewed by an increasingly large number of people within a given time period. Originally, this increase was due to viewers recommending the video to others, causing the number of viewers to grow larger than the number of people recommending it. One can compare the pattern of viewer growth to the spread of a virus. A video first becomes viral when it starts being viewed by a markedly increasing number of people. There are different types of viral videos based on how dramatically and quickly their viewership grows.
Zoella rose to fame through her lifestyle blog and YouTube channel where she shares beauty, fashion, and lifestyle content. She has expanded her brand through collaboration videos, product lines, and a bestselling novel to become a multi-million pound business. However, some critics argue that Zoella promotes unrealistic standards of beauty and consumerism to her predominantly teenage female audience.
Moving beyond traditional esl classroom instruction.pptxTouro College
Moving Beyond Traditional ESL Classroom Instruction Through Social Media Integration. Presentation for NYS TESOL at the Teachers College/Columbia University Linguistics Conference on March 6th, 2016
1. O documento discute o surto de microcefalia associado ao vírus Zika no Brasil e as controvérsias em torno do tema, incluindo a relação com mosquitos geneticamente modificados e a vacina dTpa.
2. Alguns defendem o aborto de fetos com microcefalia ou outras anomalias, enquanto outros argumentam que tais fetos ainda possuem dignidade e direito à vida.
3. A Doutrina Espírita ensina que o aborto é um crime que priva o espírito de completar sua
Introduction
ONE: WHAT WAS ERP?
TWO: WHY ARE WE CHANGING FROM ERP TO BUSINESS MANAGEMENT SOLUTIONS?
THREE: THE CHALLENGES OF CHANGING A GENRE CONCLUSION
This document discusses the history and types of graphics cards. It provides details about key companies in the graphics card industry like NVIDIA and AMD. It also summarizes some important early graphics cards like the S3 VIRGE, ATI RAGE PRO, and NVIDIA NV3 that helped advance 3D graphics capabilities. The document then discusses NVIDIA's 3D Vision technology and provides an overview of how graphics cards work and their internal structure.
The document provides a summary of Gaurav Gupta's career history and qualifications. It details his 12 years of experience in downstream oil and gas industries including roles in bulk logistics, retail sales, consumer sales and more. Recently he has worked as the Manager of Bulk and Pack Supply and Distribution at Mathura Refinery for Indian Oil managing a fleet of over 1000 tank trucks. He holds an MBA in International Business and a B.E. in Instrumentation and Control.
The document provides guidance on creating effective videos for change. It discusses evaluating resources and needs, identifying a story, creating a timeline, assigning roles, researching, developing a vision document, shooting interviews and footage, exporting and uploading the video, creating a distribution plan, publishing the video, and evaluating success. It then provides tips for video detectives to pay attention to voices, structure, audio/visual elements, style, ethical representation, and calls to action. Various types of effective videos are described such as origin stories, impact stories, vision videos, movement portraits, event stories, advocacy films, and campaign videos. Ingredients for success include keeping videos simple, short, with dramatic momentum and tension.
This document provides guidance for developing a digital storytelling project. It discusses finding story topics, including ones from your own life, community, or causes. It explains how to shape stories using three-act structure and point of view. Tips are provided for writing a one-page synopsis and pitch. Examples are given of different types of narrative stories covering topics like recovery, changing lives, death/dying, and humor. Students are instructed to develop a storyline and synopsis for an initial class assignment due in mid-September.
This document provides an agenda and overview for a masterclass on tourism and diplomacy. The agenda includes discussions on the attention economy, a history of social media, social media storytelling, and how to use platforms like Facebook, YouTube, LinkedIn and Twitter for research, academia, and analyzing social media accounts like @DenmarkinUK. Tools for social media analysis like Blue Nod, Followerwonk, Buzzsumo and Nuzzle are also mentioned.
This document discusses using media such as TV shows, movies, and online videos to teach English. It provides examples of classroom activities that incorporate media, such as having students discuss TV show characters, fill in lyrics to theme songs, predict movie plots, and describe screenshots from online games. The goal is to leverage students' interest in popular media to engage them in practicing English listening, speaking, and writing skills in an enjoyable way.
Compelling story-telling is essential to social success. Stories are memorable, compelling and, of course, sharable. This presentation will review why story telling is critical for brands today, what makes a great storyteller, as well as thoughts on emerging knowledge on behavioural economics. Story telling is helping organizations and brands gain social traction.
My 1/2 hr keynote presentation for the 2013 Ontario Cycle Tourism Forum
The document outlines an interdisciplinary 10th grade world studies project at Stephen F. Austin High School in Austin, Texas where students research a global issue, conduct interviews, and create advocacy products to raise awareness and encourage action. Students work in groups to identify an issue, conduct research, and create items like public service announcements, websites, or art installations to persuade the public and call attention to issues impacting both the global and local community. The project aims to teach students important skills like identifying global problems, interviewing experts, using rhetorical strategies, and designing effective advocacy materials to give voice to the powerless.
Video & Viral Multimedia SEO -Aaron KronisAaron Kronis
Presentation by Aaron Kronis - Slides don't explain everything so it may seem a little confusing without the presentation which was oral.
From Pubcon New Orleans, May 2-5th, 2013. See Aaron Speak next at Pubcon 2013 in Las Vegas, Oct 2013.
This is my Video and Viral Multimedia SEO presentation from PubCon New Orleans 2013.
It includes our 'Mars Rover Art Car' kickstarter campaign which I added when a speaker dropped off the panel last minute.
1. Social networks have evolved over time from early platforms focused on reconnecting existing friends to today's major networks that facilitate both connection and self-expression.
2. Early social networks helped users feel less than 6 degrees of separation from others but modern networks allow users to curate their own narratives and personas through content sharing and storytelling.
3. The major social networks of today each have unique features and approaches to discovering new content but all aim to maximize connection, content sharing, and user engagement through their interface designs and algorithms.
The document discusses whether social media is a standard feature or optional extra for researchers. It notes some myths around Twitter, such as following hashtags of conferences. The document advocates for using social media to establish expertise, develop ideas, build relationships and reputation. Specifically, it suggests social media can lead to traditional media opportunities, higher citations, speaking invitations, collaborative projects, jobs, networking, and approaches from industry partners.
The document provides guidance on the pre-production phase for creating a film trailer or short sequence. It recommends conducting research on film genres, conventions, target audiences, and representation. This includes analyzing existing trailers, questionnaires, and considering representation in the chosen genre. It also suggests researching institutions, creating treatment, script, storyboard, shot list, schedule, test shots, locations, props, and soundtracks. The goal is comprehensive planning to facilitate high quality production and evaluation blog posts.
The document discusses the concepts of style and documentary films. It begins by defining style as how film techniques interact to create the formal system of a film and how style interacts with narrative and non-narrative forms. It then discusses how to analyze film style by identifying techniques used, tracing patterns of techniques, and proposing the functions of techniques and patterns. Finally, it discusses documentaries, noting the difference between staged and authentic documentaries and how some blend the two. It provides examples to illustrate various points.
Viral video is defined as video content that is viewed by an increasingly large number of people within a given time period. Originally, this growth was thought to be driven by viewers recommending the video to others, causing the number of viewers to grow larger than the number of people actively recommending it. A video first becomes viral when it starts being viewed by a markedly rising number of people. There are different types of viral videos depending on how their viral growth unfolds over time. The viral nature of a video can be described by tracking the number of views over time.
Viral video is defined as a video that is viewed by an increasingly large number of people within a given time period. Originally, this increase was due to viewers recommending the video to others, causing the number of viewers to grow larger than the number of people recommending it. One can compare the pattern of viewer growth to the spread of a virus. A video first becomes viral when it starts being viewed by a markedly increasing number of people. There are different types of viral videos based on how dramatically and quickly their viewership grows.
Zoella rose to fame through her lifestyle blog and YouTube channel where she shares beauty, fashion, and lifestyle content. She has expanded her brand through collaboration videos, product lines, and a bestselling novel to become a multi-million pound business. However, some critics argue that Zoella promotes unrealistic standards of beauty and consumerism to her predominantly teenage female audience.
Moving beyond traditional esl classroom instruction.pptxTouro College
Moving Beyond Traditional ESL Classroom Instruction Through Social Media Integration. Presentation for NYS TESOL at the Teachers College/Columbia University Linguistics Conference on March 6th, 2016
Social Media in Real Life: How YorkU won gold by bringing social to live eventsMark Farmer
York University won gold at the CASE awards for its live interactive social media projection project. Find out how they did it, how you can achieve great results with your own live projection, "gotchyas" to know beforehand and more.
- StumbleUpon is a personalized content discovery engine that was founded in 2001 and has over 8 million members. It recommends high-quality web pages and videos to users based on their preferences.
- Users can discover new content by clicking the "Stumble" button to be taken to a randomly recommended page or video. Content can also be shared with friends through email, Facebook, and Twitter.
- While both find content online, StumbleUpon emphasizes discovery over search and recommends personalized content to users based on their interests, while services like Google and Digg focus more on search and sharing popular content.
The document discusses online film distribution and how filmmakers can leverage digital platforms and social media. It provides examples of successful online films and web series that engaged large audiences. The key recommendations are to embrace online video platforms like YouTube, use free blogging and social media tools to build an audience, and create engaging content that encourages sharing and discussion.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
3. HOW WE TELL OUR STORIES HAS BEEN
THE TOPIC OF MUCH DEBATE.
• Aristotle’s Arc
• Freytag’s Pyramid
• Three Act Structure
• Syd Field's Paradigm
• Robert McKee’s Central Plot & The Quest
4. BUT SOME STUDIES EMPLOY A
LOOSE DEFINITION.
Equating narrative with execution… Or equating form with structure…
5. EITHER WAY, THE DISCUSSION SHOWS
NO SIGNS OF ABATING.
An approach of communicating brand
narratives across content and time
via either ‘control’, ‘sustaining’ or
‘sequencing’ methods of storytelling
– a theory linked closely to the
amount of content a brand produces
and the objectives for each.
[March 2016]
6. THE DISCOURSE IS DOMINATED BY THE
SAME THEMES: EXPOSITION, CONFLICT &
RESOLUTION .
AKA The Four Part Story:
‘Once upon a time’
A world we all
recognise and like ‘Suddenly a dragon’
A new problem we all
want to go away
‘Fortunately…’
The solution to the
problem
‘And so they live
happily ever after…’
Problem solved and
life improves
1
2
3
4
Exposition Conflict Resolution
8. BUT BEHAVIOURS ARE
CHANGING.
“Young people are spending more
time playing and socialising online
than watching television
programmes, according to an annual
survey tracking children's media
behaviour in the UK”
BBC, 16th January 2016
9. THE QUESTION THEN…
Is the medium changing the message?
As we move from commercials aired on television to consumers choosing to watch branded
content online, is the way we structure our stories also subject to change?
10. THE DATASET.
January – December 2015
120 Videos
2015 Most Shared Videos
20 Videos (9 Unique)
Branded Content & Ent.
63 Videos
11. THE METHOD.
- All content identified by the YouTube Ad leader board, Unruly’s 20 most shared pieces of content and
videos awarded Cannes Lions in the ‘Branded Content & Entertainment’ category were tabulated.
- For each listing, the following information was gathered…
N.B. Content has only been defined as a TVC where it self-identified as a TVC – either in the title or
YouTube description.
Quantitative Data Collected Qualitative Data Collected
- Agency, Brand & Title
- Duration
- YouTube Views*
- Facebook Views, Shares and Likes*
- Twitter Views, Likes and Retweets*
- Brand subscriber numbers for YouTube, Facebook
and Twitter*
*Data gathered across December 2015-February 2016
- Type of narrative identified
- Campaign observations
12. THE DISCLAIMER SLIDE .
- As a retrospective study, all content included is real.
- By focussing on best-in-class across 2015 specifically,
it represents an appraisal of content launched
recently.
- The study focusses on branded content at large,
unrestricted to any category.
- As a study, it focusses on best-in-class content
representing the best brands and agencies alike.
- With best-in-class defined by high view counts, we
are consistent with the notion of brand fame.
- There is an inherent bias towards one-off / hero
pieces of branded content defined by high view-
counts.
- Metrics such as view counts or shares are ever
changing. Here, data was gathered across
December 2015-February 2016. View counts here
may have since changed.
- In some instances, the retrospective nature of
the study prohibited the collection of content –
i.e. certain Twitter feeds could not travel as far
back as the date of the content’s launch.
DemeritsMerits
15. “THE DROP”1
Characteristics:
• Viewers watch with foreknowledge or an understanding of what will happen at some point
• The viewing experience is marked by anticipation of seeing how that moment unfolds
• Viewer anticipation and foreknowledge is guided by video titles or descriptions
E.g. I await the kitten’s revival
https://www.youtube.com/watch?v=rCnRqZw4WiE
E.g. I await the moment when JJ Watt appears
https://www.youtube.com/watch?v=TPutao4yIBI
E.g. I await the moment Ronaldo is recognised
https://www.youtube.com/watch?v=8H_DSErYUZk
16. “THE REPEAT”2
Characteristics:
• A serialisation of action, thought or sentiment
• There is an element of predictability and repetition throughout the content
• The narrative does not build emotionally in either direction, instead often remaining neutral
A series of lessons from one cat to another
https://www.youtube.com/watch?v=m0Cd0xOHx7Q
A series of iPhone features
https://www.youtube.com/watch?v=aBYWGjIzvyw
A series of comparisons
https://www.youtube.com/watch?v=gYTlvrEyAZQ
17. “THE ESCALATOR”3
Characteristics:
• A serialisation of action, thought or sentiment
• There is an element of predictability and repetition
• The action or drama is marked by becoming increasingly captivating as it develops
A series of dunks, each getting more sensational
https://www.youtube.com/watch?v=xmPJlMajVi4
An increasingly dramatic series of “powers”
https://www.youtube.com/watch?v=VlOxlSOr3_M
Increasingly elaborate drama
https://www.youtube.com/watch?v=316AzLYfAzw
18. “THE SHOCK”4
Characteristics:
• A serialisation of action, thought or sentiment
• There is an element of predictability and repetition
• The narrative doesn’t build emotionally in either direction, instead remaining neutral until the shock
• The content is defined by the surprise/shocking turn that often remains unresolved
Humorous near-misses of domestic cats takes a dark turn
http://www.campaignlive.co.uk/article/whiskas-wwf-9-lives-abbott-mead-
vickers-bbdo/1337457
An everyday car cam shocks viewers
http://www.canneslionsarchive.com/winners/entry/59459
9/mortal-timeline
The 11th and final snapchat shocked viewers
http://www.canneslionsarchive.com/winners/entry/5709
82/tinnyvision
19. “FRONT LOADED”5
Characteristics:
• Attention is captured very early on - either by surreal/absurd action or celebrity endorsement
• Viewer attention is retained as people await how the action develops
• Frequently leverages the equity of celebrities or known characters
• Narrative doesn’t tend to develop (proportional to the initial hook)
Squirrel is water-skiing by 11”
https://www.youtube.com/watch?v=dVfXF8O-lHw
Narrative fails to build beyond Liam’s reveal
https://www.youtube.com/watch?v=GC2qk2X3fKA
Characters of popular interest
https://www.youtube.com/watch?v=7IcGYHU8WBo
20. “THE NETWORK”6
Characteristics:
• Often representative of a causal movement
• Comprised of user-generated-content
• The viral and formulaic nature means viewers watch
with the foreknowledge of how the content will develop
• Viewers are often familiar with those starring
• Limited room for credible brand involvement
The ALS Association
The Ice Bucket Challenge
http://www.canneslionsarchive.com/winners/en
try/570904/the-ice-bucket-challenge
Cancer Research UK
No Make Up Selfie
http://www.theguardian.com/society/2014/mar/
25/no-makeup-selfies-cancer-charity
21. “THE MOMENT”7
Characteristics:
• Typically short-form content (<20”)
• Content is as interesting at the beginning as it is at the end
• Limited development of the narrative in sentiment (positive/negative)
Slow-mo bird
https://www.youtube.com/watch?v=FwaV1pIJyZU
Slow-mo ladybird
https://www.youtube.com/watch?v=zQ3zxIX3UAk
Jamie’s decision
https://www.youtube.com/watch?v=RAK-X4qt7_E
22. “THE HYBRID”8
E.g. “Turn & Escalator”
Characteristics:
• Hybrids are generally comprised of two aforementioned narratives
• They reflect the characteristics of the respective narratives they’re comprised of
• They are often associated with longer time-lengths, reflecting greater ambition
Turn & Repeat: The content takes a
dark turn with repeated reactions
https://www.youtube.com/watch?v=b2OcKQ_mbiQ
Turn & Repeat: The content takes a
turn with repeated reactions
https://www.youtube.com/watch?v=1nAfWfF4TjM
Drop & Repeat: We watch awaiting that
realisation and repeated reactions
https://www.youtube.com/watch?v=ea_xOqNvntA
24. “THE TURN”9
Characteristics:
• Content is defined by our traditional three themes:
exposition, conflict (loss, displacement, adversity
etc.) and resolution.
• No signs of repetition from frame-to-frame
The absent father becomes present
https://www.youtube.com/watch?v=eoyq9pcp4Cg
The displaced clothes find home
https://www.youtube.com/watch?v=ijtjoFaORy0
The disordered world is given sense
https://www.youtube.com/watch?v=aKqKDoIQ8f4
26. The Proliferation & Simplification
of Narratives
1
Whole Sample
(128)
27.3%
N Y
72.7%
Online Content Only
(92)
TV Content Only
(36)
79.3%
20.7%
55.6%
44.4%
We see that nearly three-quarters of
all 128 pieces of content across
YouTube and Unruly complied with the
9 narratives that we have identified.
And as this study is primarily one of
tracing how narratives evolve online,
it is evident that these percentages
are only exaggerated further when we
exclude TVC’s from the sample size.
This trend however is biased to online
content and as such, the same trend is
not evident among television
commercials.
27. Online vs. TV Storytelling2
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
The Drop The Repeat The Escalator The Shock Front Loaded The Network The Moment The Hybrid The Turn
The first telling observation is that
there is a greater spread of narratives
across online content than TV.
Whereas online content and TV share
an affinity with front loaded or hybrid
narratives, the percentages are
proportional to the respective sample
sizes.
More interesting to note is that there is
a marked difference in how prevalent
‘the turn’ is on TV while ‘the drop’ is
equally unique to online content. While
the former reflects the suspicion that
traditional TV narratives won’t always
translate across to online content, the
latter makes perfect sense when you
consider how integral titles and
descriptions are in the consumption of
that particular type of content.
Online Content Only
TV Content Only
Sample Size
Overall: 128
Online content only: 92
TV content only: 36
28. Narratives x Brand Fame3
TWO LENSES:
A. Identify the average number of views per narrative
B. Segment the view rates into quartiles (low-high) and
identify the % of narratives comprise each quartile.
SAMPLE SIZE: 122
Prevalence of established narratives?
Y N73% 27%
A
Narrative
Average
Views
89 33
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
The Moment (3) The Shock (1) Front Loaded (16) The Repeat (38) The Escalator (2) The Turn (14) The Drop (4) The Hybrid (11)
29. Narratives x Brand Fame3
TWO LENSES:
A. Identify the average number of views per narrative
B. Segment the view rates into quartiles (low-high) and
identify the % of narratives comprise each quartile.
SAMPLE SIZE: 122
Prevalence of established narratives?
Y N73% 27%
B
Quartile 1
Views: 252,915 - 4,213,343
Av. Duration: 01:18
Quartile 2
Views: 4,398,089 – 9,514,888
Av. Duration: 02:09
Quartile 3
Views: 9,752,684 – 18,951,240
Av. Duration: 02:29
Quartile 4
Views: 19,364,659 – 92,866,749
Av. Duration: 02:14
The Drop The Repeat The Escalator
Front Loaded The Hybrid The Turn
The Drop The Repeat The Shock
Front Loaded The Hybrid The Turn
The Drop The Repeat
The Escalator Front Loaded
The Hybrid The Turn
89 33
The Repeat Front Loaded
The Moment The Turn
It’s interesting to note that as our content becomes more famous by view counts, the narratives become increasingly ambitious and longer in duration.
Our fourth quartile for example is comprised of more content defined as ‘Hybrids’ or ‘The Turn’. Front loaded content in contrast is increasingly more
prevalent in the earlier quartiles. ‘The Repeat’ by contrast is far by far the most frequently employed narrative across the four quartiles.
30. Narratives x Brand Fame
& “Shareability”
4
ABOUT: Here we assess the relationship between brand fame on
YouTube (via views) and “shareability” (via Facebook shares) of
content that was simultaneously hosted on both platforms.
SAMPLE SIZE: 43
No. of videos hosted on
YouTube & Facebook.
Front Loaded
The Hybrid
The Drop
The Escalator
The Repeat
The Turn
9,494,188
3,957,087
72,949
16,419,340
3,612,156
2,589,853
185,452
36,860
417
431,788
68,474
41,844
.
.
.
.
.
.
Av. YT Views Av. FB Shares
31. Brand fame x Time lengths5
THREE LENSES:
A. Quartiled durations and average views
B. % of content timed <> 01:30 and average views
C. Average duration per narrative SAMPLE SIZE: 128
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
16,000,000
18,000,000
20,000,000
00:40 01:11 02:03 04:05
1 2 3 4
Quartiles / Av. Durations
Average
Views
Total Sample: 128
1st Half: 00:56 & 13,092,103
2nd Half: 03:04 & 14,902,714
Narrative Av. Duration
The Moment 00:15
Front Loaded 01:21
The Hybrid 02:02
Shock 03:26
The Drop 02:34
The Escalator 03:09
The Repeat 02:11
The Turn 02:13
32. SOME ASSOCIATED FINDINGS
• Some brands released teaser’s or short promotional films on Facebook prior to launching on either
YouTube or Facebook (e.g. Lexus)
• Some brands promoted their hero piece of content via multiple shorts (videos or GIFs) or even as
images as a way of driving traction across social media (e.g. DC Shoes, Dove and Nike Golf)
• Some content (2min+) has proved more popular on Facebook than YouTube (e.g. Air Jordan)
• More brands are beginning to leverage Twitter’s native video player (e.g. Nike & Extra Gum)
• PR and third party promotion still plays a crucial role in achieving brand fame (e.g. Unruly’s most
shared ad of 2015, “Friend Furever” wasn’t launched on the brand’s own Facebook page)
…
34. 1
2
3
4
5
6
The evidence indicates that online content
increasingly conforms to a number of
narratives defined by their simplicity.
The findings suggest that more ambitious narratives
comprise the longer time-lengths and represent a greater
chance of realising view counts worthy of true brand fame.
Moreover, the traditional narrative is still
dominant in content that self-identifies as a
TVC, which serves to confirm that marked
differences occur between the two mediums.
Time-lengths proved a negligible variable when assessing brand
fame. Indeed, evidence pointed to the contrary. Brands should
be wary of thinking that effective online content equates to
short-form content.
The most viewed content on YouTube was equally the
most shared content on Facebook. Agencies should
therefore be wary of exaggerating the differences
between Facebook and YouTube.
With social media awash with third-party sites, the role of
public relations and promotion on third-party sites has
arguably never been greater in the pursuit of brand fame.
35. IF THE MEDIUM DOES AFFECT THE MESSAGE,
PERHAPS IT’S NO SURPRISE .
“LP sales of 100.5 million
contrasted sharply with those of
singles, which broke records for the
fifth year in a row”
As the technology evolved, so too did the way we consumer music. Not only do we now value
convenience over the quality of sound reproduction but we select the tracks that we’ll download
rather than buy album. Here, the medium is effecting the message.
36. THE LION IN THE ROOM .
Despite identifying Cannes Lions as one of three key
data sets, I didn’t draw on this research in the
subsequent analysis. The reason for this is that the
sample size of 63 videos were not only merited
largely on their success as campaigns (as opposed to
individual one-off pieces of branded content) but the
winners were largely characterised by how they had
challenged the very notion of digital.
E.g. “Holograms for Freedom” or “The Berlin Wall of
Sound”
Only 27/63 content pieces were available on YouTube
in their original form.
37. STILL, THERE’S
MORE TO EXPLORE .
A new category for 2016: Entertainment
“The Entertainment Lions celebrate
creativity that turns content into
culture. Entries will need to
demonstrate ideas that are
unskippable…”
https://www.canneslions.com/awards/2016_lions/entertainment/
Pending 2016 winners