A quick overview of 2016 beer flavor trends for the U.S. from Symrise NA.

1. Beer Flavor Trends
2016

2. Beer
2
Category Insights
One in four of new US craft beer retail releases
have been flavored, according to Mintel’s GNPD.
Craft beer continues to grow globally and has
been embraced by Mexico, China, Italy, South
Africa and Brazil.
Nitro beer is definitely a new style to be
watched.
Proportion of new retail beer releases, styled as craft,
globally, 2011-15
Mintel

3. Beer
Category Insights
One-time-only
flavored brews
are driving sales
and innovation in
micro-breweries.
US craft brewers
are
experimenting in
flavors beyond
grain, hops,
yeast and water.
Seasonal brews
are a key driver
for purchase for
US drinkers

4. Beer
4
Category Insights - Flavors
Pumpkin and then spices/spicy are the two top flavor components in
US craft beer.
Flavor has become an important differentiator in a hyper-competitive
market- chocolate and honey, coffee.
Citrus flavors feature strongly in global beer launches.
Magic Hat Wilhelm
Scream Pumpkin Ale
Karl Strauss
Peanut Butter Cup
Porter
Breakside Brewery’s
Tropicalia Ale with
Lychee & Chilies
Texas Big Beer
Brewery White
Chocolate Porter
%
Lemon 11.5
Grapefruit 5.4
Tequila 5.1
Raspberry 4.6
Lime 4.3
Apple 4.3
Ginger 4.2
Honey 3.9
Spice/Spicy 3.4
Citrus 3.0
Top 10 flavors for flavored beer
releases, globally, 2015

5. Beer
5
Flavor Launches
Fruit
Apple, Watermelon,
Pear, Cherry,
Pomegranate,
Mango, Apricot,
Banana, Pineapple,
Peach, Kiwi, Apricot,
Raisin, Rhubarb,
Plum, Grape
Berry Fruit
Raspberry,
Strawberry, Cranberry,
Blackberry, Artic
Berry, Marion berry,
Blueberry,
Huckleberry,
Elderberry
Citrus Fruit
Blood Orange,
Orange, Grapefruit,
Lemon, Citrus, Lime
Spice
Vanilla, Salt,
Ginger, Hops,
Cardamom,
Coriander,
Cinnamon,
Nutmeg, Allspice
Vegetable
Pumpkin, Pine Nuts,
Jalapeño, Ghost
Chili, Poblano,
Habanero, Chili,
Chipotle
Top flavors launching in beer by flavor sub-group
Chocolate
Caramelized
Chocolate, Milk
Chocolate, Cocoa,
White Chocolate
Flower
Lavender,
Jasmine, Hibiscus,
Cherry Blossom,
Rose, Elderflower
Nut
Peanut, Pecan,
Coconut, Hazelnut
Coffee and Syrups
Honey, Maple