The document outlines National Association of Asian American Professionals' (NAAP) social media presence and strategy. It lists the social media platforms NAAP uses nationally and locally, including Facebook, LinkedIn, Twitter, Google Plus, blogs, Slideshare, YouTube and Flickr. The platforms are used to communicate activities, events, messages to expand NAAP's reach, member participation and exposure.

1. Social Media at a Glance, 05.07.12
•Build a community that wants to engage with NAAP and share their
affiliation/information/excitement with us & their networks
Facebook: Communicate activities, events, messages to expand Nat’l/ http://www.facebook.com/NAAPNational
reach and member participation Lcl *Visit National page for local chapter page links
LinkedIn: Enable professional interactions nationally within and
Nat’l http://linkd.in/IienEl
across industries
Twitter: Communicate activities, events, messages to expand
Lcl Local chapter feeds
member participation and exposure
Google Plus: Future outlet to communicate activities, events,
Nat’l http://gplus.to/NAAP
messages to expand reach and member participation
Blog: National content hub to highlight stories/ news of NAAP and
Nat’l http://www.naaponline.org/wordpress/
members
Slideshare: The ‘Youtube of documents’ - central location for all
Nat’l http://www.slideshare.net/naap
public NAAP documents
Youtube: National hub for all NAAP video Nat’l http://www.youtube.com/naapvideo
Flickr: National hub for all NAAP pictures Nat’l http://www.flickr.com/photos/naap/
www.naaponline.org naap-national@naaponline.org
1