This document provides details about a proposed mobile student ID app called myU. In 3 sentences:
The myU app aims to replace physical student IDs with a mobile ID that provides additional features like campus maps, schedules, and payment integration. It would allow students to access campus services, make purchases on and off campus, and view local deals. The proposal outlines the app's services and benefits, competitors, progression plan, and provides financial projections that estimate $8.9 million in revenue after launching at 60 small, medium, and large schools over 3 years.