The document outlines a business plan for Purushottam Public School in Delhi, India. The school aims to provide quality education to middle and lower class students between ages 4-17 earning €50-€550 per month. It will start as a nursery school in 2015 and expand to primary and senior secondary levels by 2023. Key aspects of the plan include conducting market research, securing partnerships, managing costs and timelines, and addressing challenges around teacher availability, land acquisition, and generating initial funding. Prototype tests are proposed to validate value propositions before full implementation.

1. Purushottam
Public School will
help to shape the
young minds by
facilitating the best
education platform
to the people
having monthly
income between
50€ & 550 €, Delhi
and Nearby area of
India.

2. PROBLEM
Only
70%
Middle Class Population out of 16M
6032
Schools offer
people, earning between up to Higher
200€ & 600€ Secondary
level
Demand education
y
Suppl
Data Source: http://cbse.nic.in/

3. SOLUTION
A platform to shape
young minds and
their careers
Excellent space to
connect
professionals
True place to chill out
– Recreational
Offerings

4. BUSINESS MODEL
Customer
Added Value Products and Services Segments
Monetization
A platform to Teaching
Students nearby
shape young Meeting & Training space - Fees Delhi , Age group
minds and offer school's
between 4 and
their careers. infrastructure like : class
17 Years, Middle
rooms(with/without
and Lower Class
computers) , Auditorium,
Excellent Assembly Space - post
Renting out
space to lunch in weekdays, full
connect Corporate
time weekends and in
professionals nearby School
vacations.
Play Ground, Gym,
swimming Pool, dance
True place to studio - post lunch in Membership Corporate
chill out weekdays, full time in /Occasionally nearby School
weekends and vacations.

5. UNDERLYING MAGIC/TECHNOLOGY
- Outdoor Teaching – Real life
experience of zoo , Museum &
Planetariums, Parliament,
Science Centres etc
- Online Support – Student’s
Profile , Parent's
Involvement(Online
Feedback), E-Books and
Lectures
- Offer corporate : Space and Recreation

6. MARKETING & SALES
 Corporate tie ups
 Organizing & participation in
Local Education Seminars
 Reputation Management –
Awards , Recognition etc.
E.g. Best School in Delhi Award, Best
Place for Education Award.
 Online Marketing – Student
Network
Blog, Social Network, SEO, Portals

7. COMPETITION
Purushottam Public School
Private School
Educatio
n
Government School
Corporate Space Solution

8. TEAM
Head of BOD - Jagannath Sanyal
Director – Malay Chakraborty
(MSc. Gold medalist & having 20 Years Teaching Experience in Apeejay School, Noida )
BOD : Reggie Aggarwal
(CEO and Founder of Cvent)
C. Balaji Singh
(Executive Director, Care Today Group)
Accounting Manager : Palash Sanyal
(Working in Delhi Public School Sr. Accountant)

9. PROJECTION AND MILESTONE
Nursery School (3 – 4 Years Students )
– 2015
Primary School (4- 10 Years Students)
– 2018
Sr. Secondary School ( 10 – 17 Years
Students) – 2023

10. STATUS AND TIMELINE
WIP for Primary School WIP for Primary Sr. School
$1,400,000
$1,200,000
$1,000,000
Break Even
US $ $800,000 Point
Cost (US $)
$600,000
Profit(US $)
$400,000
$200,000
$0
Time 2012 2015 2016 2017 2018 2019 2020 2021 2022 2023
(Year)
Completion of Primary School Completion of Sr. School

11. BUSINESS MODEL – COST STRUCTURE FOR
PHASE -1 (PRIMARY SCHOOL )
Parameters Cost
Initial Investment for Land $444,444
Paperwork and other formalities $2222
Building Infrastructure $333,333
Salaries for Teachers and other
$11,111
employees
Marketing and Affiliations $4,444
Total $795,556

12. MVB /PROTOTYPE TEST
Challenge Description Duration Cost Importance
5
Self 24 Months -
3
Charitable Website 10 Months $200.00
Initial Funding - 5
How to manage International Organization 13 Months $200.00
initial fund inflow
? Government - Will able to help
at the time of proposal . They
may help in terms of subsidized 28 months $100.00 4
electricity , water and waived
off property tax etc.

13. MVB /PROTOTYPE TEST (CONT.)
Challenge Description Duration Cost Importance
Corporate
Need to find out through market
Offerings:
research is there a real need for
Recreation and 12 Months $100.00 4
meeting space in corporate
Meeting spaces
world or not?
for Corporate

14. MVB /PROTOTYPE TEST (CONT.)
Challenge Description Duration Cost Importance
Availability of
Teachers - How
By conducting a basic survey I
you going to
have to evaluate the availability
make sure 2 Months $0.00 4
of teachers in that region and
teachers are
what should be their salary.
available in that
region ?

15. MVB /PROTOTYPE TEST (CONT.)
Challenge Description Duration Cost Importance
E-Support for Student - need to 4 Months $100.00 4
validate the importance through
market research
Added Values of 12 Months $200.00 4
School Outdoor Teaching - costing of
outdoor teaching (market research)
12 Months $200.00 4
Nominal Fees - by conducting market
research need to find out the fees
/student

16. MVB /PROTOTYPE TEST (CONT.)
Challenge Description Duration Cost Importance
Need to find out the best deal in
Availability of
Land as this going to be most
Land - how much
expensive part of the project. 2 Months $0.00 5
cost you have to
This will require a market survey
bear ?
nearby Delhi region.

17. MVB /PROTOTYPE TEST (CONT.)
Challenge Description Duration Cost Importance
Strategic Partners -
Need to visit their
how you going to set
offices and set a
tie-ups with partners
common objective 8 Months $100.00 5
like : Government,
where we can be
corporates , Central
partners.
Education Board etc. ?

18. SUMMARY AND CALL OF ACTION
 Market Research
 Strong Documentations of Project
 Explore the opportunity