EDS is a pioneer in location-based mobile advertising founded in 2006. It processes 100GB of location data per hour, analyzes 26BN bid requests daily, and has 300M verified IP addresses. EDS uses various location technologies like Smart Pin, Smart Scale, and edsProximity to target audiences based on location and behavioral data across multiple devices. It provides reporting on metrics like store visits and brand sentiment. EDS offers WeChat advertising packages targeting users by interest, behavior, location, demographics and device attributes, with options for banner, moment, city image and video ads starting from $7-15 per 1000 impressions.

1. Unlock the Power of Location
WeChat Advertising
edsfze.com
+971-4-5193444info@edsfze.com /edsfze@edsfze

2. Company Overview
Founded in 2006 EDS is pioneer in location-based mobile advertising, our clients benefit from truly international talent
and expertise.
edsfze.com
100GB
Of location data processed
every hour
26BN
Bid requests analysed
daily
300M
Verified IP Addresses
3.6M
Unique pushers P/M
Unique Location Tech
Cross Device
Innovation Led
Verified Location Data

3. Layered with location
User Journey
Location is the foundation of every EDS campaign.
Smart Pin
Filters out inaccurate
lat/longs
Smart Scale
Proprietary Wi-Fi
location technology
edsProximity
Accurate geo fencing
that performs at scale
edsAudience
Target audiences
based on location &
contextual data
edsAudience+
Re-target audiences in
the comfort of their
own home
edsPath
Re-target audiences
based on their
behavioural data
edsConnect
Reach relevant
audiences across
multiple devices
TV
Synchronise mobile
ad
serving with your TV
advertising
OOH
Amplify your outdoor
advertising with mobile
edsPlay
Multi-format location
data-powered video
advertising solution
edsNative
Creatively engage
your audiences
through native
IRI
Did the consumer
buy your product?
ODR
How does the
consumer feel about
your brand?
edsFootsteps
Did the consumer
visit the store?
Reporting
Sync
Cross Device
Formats
Geo Fencing
Historical
Location
edsfze.com
Performance
Real-time
edsEngage
Measure and
understand the true
engagement of your
audiences

4. edsfze.com
WeChat Targeting Options for Banner and Moments Ads
Illustrations
1. Interest : Users‘ long-term interests
Possibilities: News / LOHAS / Automobile / Entertainment / Travel / Games / Food & Beverage / Health /
Sports / Cosmetics / Home / Tech
2. Behavior : Users‘ specific behavior
Available filters: Fashion / Education / Services / Finance / Business services / Automobile / Entertainment
/ Parenthood / Travel / Real Estates / Gaming / Food & Beverage / Health/ Beauty / Home / Digital
product
3. Geographic : Utilizing Location-Based Service technology, WeChat captures:
Current locations precise to a specific commercial area
Currently, the platform has captured over 4400 commercial areas and over 58 million POI (Points of
Interest)

5. edsfze.com
4. Age & Gender
Age: from 14 to 60 years old
Gender: Male / Female
5. Education background
Possibilities: Primary school / Junior high school / High school / College / Bachelor / Master / PhD
6. Marriage status
Possibilities: Single / Newly-married / Married / Parenting
7. Mobile phone brand & price
Possibilities: Apple / Samsung / Huawei / Xiaomi / Vivo / etc.
Price range: ￥1500 to￥4500+
WeChat Targeting Options for Banner and Moments Ads
Illustrations

6. edsfze.com
In WeChat Official Account, the advertisers can select between 2 types
of banner ad display:
Bottom ad
In-Article ad
Media available to display: Image/Video
Location: Displayed at the middle or bottom an article page on
WeChat Public Account
Ad Format 1
WeChat Public Account Banner Ads

7. edsfze.com
Ad Format 1
WeChat Public Account Banner Ads Samples
Banner only
With Call to Action Button

8. edsfze.com
Ad Format 2
WeChat Moment Ads
1. Ad unit – placement
Appearing on WeChat user's timeline; appearing on timelines of users fit
into the targeting filters applied.
2. Formats
• Post format = Image/Video + Text + Link
• Card format = Card image/video + Text
3. External Link
Webpages that are eligible to be shown in China would be available to
be directed tos

9. edsfze.com
Ad Format 2
WeChat Moment Ads Samples
External Link only Multiple Links With Tags

10. edsfze.com
City Image Ads Video Ads
Core City 10 USD / CPM 12 USD / CPM
Key City 8 USD / CPM 10 USD / CPM
Other Cities 7 USD / CPM 9 USD / CPM
City Image Ads Video Ads
Core City 14 USD / CPM 15 USD / CPM
Key City 12 USD / CPM 13 USD / CPM
Other Cities 10 USD / CPM 11 USD / CPM
WeChat Advertising Packages
WeChat
Banner Ads
WeChat
Moments Ads
Note:-
1. CPM means 1 CPM = 1000 Impressions.
2. Above cost does not include the cost of Banner Ad’s creation. Charges for the same will be separate.
3. Above mentioned cost is for displaying ad’s only, we don’t promise number of clicks. However if the objective of
the campaign is to get more clicks, than campaign can be optimized/designed in that way.
4. Minimum Booking is 500 CPM / 500k Impressions
5. Terms & Conditions are subject to change from Social Media Companies.

11. Clients
edsfze.com

12. Thank you
edsfze.com
+971-4-5193444info@edsfze.com /edsfze@edsfze