This document provides guidance for publishers on advertising formats and best practices for placing ads on websites to maximize profits. It recommends using standard formats like billboards and skyscrapers as well as custom formats like site skins, footer ads, and corner ads. The document also explains how to access statistics and payouts through the ad network's panel and provides contact information for questions.
The document discusses banner ads, which are a form of online advertising involving embedding advertisements on web pages using images, animation, sound or video, and describes different types of banner ads by function and size as well as best practices for creating, pricing, tracking and optimizing banner ad campaigns.
How to sell on Facebook "Canvas" effectively ?Lengow
This presentation explains how to sell on Facebook Canvas effectively. Thanks to Lengow, discover the particularities of this new addition to Facebook, and our advice about how to use it.
This document discusses pre-production planning for an advertising campaign, including location scouting, obtaining location releases, developing a flat plan or storyboard, and selecting a color scheme to attract a target audience. The document suggests considering these key pre-production elements to effectively plan an advertising campaign.
This document provides instructions for setting up a demonstration of MyTurf's local advertising exchange platform. It guides the reader through:
1. Setting up a browser proxy to experience the platform even if it has not reached their local area.
2. Setting up a free trial account, which provides $750 worth of advertising credits to 80,000 ad placements on local websites.
3. Selecting the "Proxyserver-8199" location when prompted to view ads live through the browser proxy, rather than publishing live ads prematurely.
This document provides instructions for warping, skewing, beveling, and embossing text in Photoshop to create the appearance of a CD cover. The steps include placing text in a Photoshop window, rasterizing the layer, warping or skewing the text using the transform menu, duplicating the layer and adding a color overlay, downloading a brush to create cracks on the text layer, adjusting the layer style to add bevel and emboss, adding a background photo and placing it under the text layer.
The document discusses delivering the right mobile experience to customers. It notes that mobile web and app usage has grown significantly, with some areas seeing over 100% growth. The strategy is to focus on acquiring new customers through the mobile website and optimizing the experience to improve conversions. It also discusses reducing friction in the customer journey from mobile web to app to drive more app installs and usage. The key takeaways include knowing your customers, delivering a great experience, empowering cross-functional teams, and continuously improving the mobile experience.
Web banners use text heavily to convey information in their limited space. Animated captions and stings are used to quickly emphasize what is being advertised. Banners draw attention by dropping in from pages with bright colors and moving text and images. While the ad space stays the same, the animations and elements within it change over the course of 10 seconds, or are sometimes looped continuously. Some banners use color rendering techniques like gradients to attract viewers with vivid colors, as seen in the sky advertising banner.
This document provides information about a web banner created for Salford City College's Eccles Centre for Creative Media Production. The banner uses animated text and captions to quickly advertise what it is promoting in a limited space. Techniques used include animation, visual effects, color rendering, graphics and movement. More advanced techniques like blur and distortion are kept to a minimum due to the short 10 second time frame and small advertising slot size. Technical specifications for the banner would depend on the requirements of the company commissioning it.
The document discusses banner ads, which are a form of online advertising involving embedding advertisements on web pages using images, animation, sound or video, and describes different types of banner ads by function and size as well as best practices for creating, pricing, tracking and optimizing banner ad campaigns.
How to sell on Facebook "Canvas" effectively ?Lengow
This presentation explains how to sell on Facebook Canvas effectively. Thanks to Lengow, discover the particularities of this new addition to Facebook, and our advice about how to use it.
This document discusses pre-production planning for an advertising campaign, including location scouting, obtaining location releases, developing a flat plan or storyboard, and selecting a color scheme to attract a target audience. The document suggests considering these key pre-production elements to effectively plan an advertising campaign.
This document provides instructions for setting up a demonstration of MyTurf's local advertising exchange platform. It guides the reader through:
1. Setting up a browser proxy to experience the platform even if it has not reached their local area.
2. Setting up a free trial account, which provides $750 worth of advertising credits to 80,000 ad placements on local websites.
3. Selecting the "Proxyserver-8199" location when prompted to view ads live through the browser proxy, rather than publishing live ads prematurely.
This document provides instructions for warping, skewing, beveling, and embossing text in Photoshop to create the appearance of a CD cover. The steps include placing text in a Photoshop window, rasterizing the layer, warping or skewing the text using the transform menu, duplicating the layer and adding a color overlay, downloading a brush to create cracks on the text layer, adjusting the layer style to add bevel and emboss, adding a background photo and placing it under the text layer.
The document discusses delivering the right mobile experience to customers. It notes that mobile web and app usage has grown significantly, with some areas seeing over 100% growth. The strategy is to focus on acquiring new customers through the mobile website and optimizing the experience to improve conversions. It also discusses reducing friction in the customer journey from mobile web to app to drive more app installs and usage. The key takeaways include knowing your customers, delivering a great experience, empowering cross-functional teams, and continuously improving the mobile experience.
Web banners use text heavily to convey information in their limited space. Animated captions and stings are used to quickly emphasize what is being advertised. Banners draw attention by dropping in from pages with bright colors and moving text and images. While the ad space stays the same, the animations and elements within it change over the course of 10 seconds, or are sometimes looped continuously. Some banners use color rendering techniques like gradients to attract viewers with vivid colors, as seen in the sky advertising banner.
This document provides information about a web banner created for Salford City College's Eccles Centre for Creative Media Production. The banner uses animated text and captions to quickly advertise what it is promoting in a limited space. Techniques used include animation, visual effects, color rendering, graphics and movement. More advanced techniques like blur and distortion are kept to a minimum due to the short 10 second time frame and small advertising slot size. Technical specifications for the banner would depend on the requirements of the company commissioning it.
The document describes advertising opportunities on The-Airport-Guide.com website. It provides information on banner ad sizes and placements, pricing, and requirements. Advertisers can target specific airports and categories. Free initial ads are offered to new businesses to showcase their product or service at an airport. Analytics allow advertisers to track ad exposure statistics.
NativeAds.com - Capabilities for Publishing Partners - May 2015Jon Malach
NativeAds.com offers Publishers the choice between self-serve and managed ad units, creating an efficient and effective way to raise page RPMs without cannibalizing your current display revenue.
Currently our top performing ad units are instream (pays on CPM), and instream video (also pays on CPM).
Digital signage in a FMCG network // Grocery storesAddReality
This document describes the AddReality advertising management platform. It allows businesses to [1] manage information in a centralized way to reduce marketing costs. AddReality enables control of all communication channels as a single system, including screens, kiosks, notifications and more. It provides tools to [2] increase sales and service quality by advertising suppliers' goods and analyzing audience data and campaign effectiveness. AddReality offers a low-cost solution compared to traditional printed advertising methods.
Gareth Phillips from Audience Store | Creative Led Programmatictmwi
This document discusses improving programmatic creative through dynamic creative optimization (DCO). DCO allows creating multiple iterations of an ad within one creative shell that can be optimized based on audience and performance data. The document recommends a three step process: 1) Build creatives ready for all screens and channels, 2) Make creatives personal through DCO and targeting, and 3) Share campaign results with creative teams to establish a feedback loop. DCO and data can inform creative elements like images, text, calls to action and URLs to optimize performance.
Steve Chester- Breakfast & Brains October 2013Brainient
This document summarizes the key points from a presentation on future digital advertising formats, brand effectiveness measurement, and viewable impressions.
The presentation evaluated the effectiveness of different ad formats on key brand metrics like awareness, message association, and purchase intent. It found that larger formats like billboards and wallpaper performed best for awareness early in the sales funnel, while skyscrapers and wallpaper led for purchase intent.
It also discussed the industry initiative to establish a viewable impressions standard to measure ads that are actually viewable to users. The proposed standard is that 50% of an ad must be in view for 1 second to count as a viewable impression. While viewability varies significantly now, the initiative aims to improve planning
Ben Shaw from Shaw Media presented on tablet opportunities. He discussed how tablet traffic is growing and complementary to desktop traffic. Shaw Media uses the web-based Roxen platform to design responsive sites that adapt to different devices. Their biggest challenge was getting video to work across platforms. They are monetizing tablets through sponsorships and digital packages that include impressions, directory listings, and display ads. Questions were taken at the end.
This document summarizes the services offered by AdGibbon for creating engaging rich media ads. They provide analytics on user interactions, creatives built to standards using HTML5 and responsive design. Their tool allows drag-and-drop creation of ads with various interactive formats like video, gallery, 360 views. They also offer dynamic ads updated in real-time from data feeds and bespoke builds with developers.
This document provides information about Mobile AdPix, a mobile advertising system that allows users to publish their own mobile advertising showcase and make money by charging businesses monthly or yearly fees to advertise. Key details include:
- Mobile AdPix allows users to publish picture and text ads on their own mobile website to showcase local businesses and professionals.
- Users can make money by charging advertisers flat monthly or yearly fees to feature on their mobile site, and users keep 100% of advertising revenue.
- The system provides tools to design, publish, and manage the mobile advertising site and ads. Users choose a domain name and categories to structure their site's content.
Here's an edited recap of my in-class presentation for the fourth session for the (2009) "Future of Advertising" course at the Minneapolis College of Art and Design (MCAD). This week we started a series of Building Blocks sessions--this first focused on digital production and Search. Big thanks to Jennifer Iwanicki for her guest speaking on strategic digital production and to Nina Hale for her insights and expertise in Search. Please note the Creative Commons license. Thanks. Jennifer Iwanicki's slides embedded within this presentation are copyrighted to Jennifer Iwanicki and Nina Hale's slides are copyrighted to Nina Hale.
Pyrotechnic Systems is a software technology firm that specializes in providing IT solutions and services based on Open Systems. They have developed several digital signage products for different industries including Neo Xtreme for advertising companies, Neo Xcorporate for corporate environments, Neo Xhospitality for hotels, Neo Xretail for retail stores, Neo Xcall for call centers, and Neo Xkiosks for interactive kiosks. Their digital signage software allows for centralized monitoring and control of displays across multiple locations and includes features such as video on demand, personalized messaging, and live data integration.
ReklamStore is a leading digital advertising platform that offers data-centric performance solutions for advertisers and publishers. It started as Turkey's first display ad network in 2007 and has since expanded to offer affiliate, video, mobile and native advertising solutions. It also specializes in audience targeting and has developed programmatic advertising platforms including a demand side platform, supply side platform, and data management platform.
The document provides information on AdAsia Digital Platform, an integrated marketing platform. It allows users to view multiple campaigns within a single dashboard. The platform includes demand-side platform (DSP) services for banner, video, and display ads. It also includes an influencer marketing platform called CastingAsia to help brands find and manage influencers. Additionally, the document discusses AdAsia's video production services and Ad network for delivering video and display ads to premium publishers.
BuzzCity's Publisher Mobile Monetization Programme.
A brief introduction to BuzzCity, a leading global advertising network for mobile developers (apps / mobi sites), bloggers, and mobile responsive websites focusing on emerging markets, to market and monetize their traffic via advertising.
1. The class discusses online advertising, focusing on common banner ad formats including sizes, types of functionality, placement, and measurement metrics.
2. Examples of banner ad storyboards and creative executions are presented to illustrate best practices for developing online advertising.
3. Students are asked to present digital ecosystems that integrate multiple online and offline platforms to create immersive advertising experiences for audiences.
This document provides information about Shazam's TV ad recognition product. It discusses the user experience of scanning a Shazam logo on TV with a smartphone to access additional content. It requests information from clients such as campaign details and audio files to enable Shazam extensions. It also outlines options for call-to-actions, results displays, and testing procedures.
The document is a presentation for Azmone that includes sections about their multipurpose design, vision, points of service, team, products, how it works, missions, and portfolio. It uses graphics, charts, and images to showcase their services which include e-commerce, customer service, and digital marketing. The presentation promotes Azmone as a company that helps clients through collaborative administration of markets via plug-and-play networks.
The document describes advertising opportunities on The-Airport-Guide.com website. It provides information on banner ad sizes and placements, pricing, and requirements. Advertisers can target specific airports and categories. Free initial ads are offered to new businesses to showcase their product or service at an airport. Analytics allow advertisers to track ad exposure statistics.
NativeAds.com - Capabilities for Publishing Partners - May 2015Jon Malach
NativeAds.com offers Publishers the choice between self-serve and managed ad units, creating an efficient and effective way to raise page RPMs without cannibalizing your current display revenue.
Currently our top performing ad units are instream (pays on CPM), and instream video (also pays on CPM).
Digital signage in a FMCG network // Grocery storesAddReality
This document describes the AddReality advertising management platform. It allows businesses to [1] manage information in a centralized way to reduce marketing costs. AddReality enables control of all communication channels as a single system, including screens, kiosks, notifications and more. It provides tools to [2] increase sales and service quality by advertising suppliers' goods and analyzing audience data and campaign effectiveness. AddReality offers a low-cost solution compared to traditional printed advertising methods.
Gareth Phillips from Audience Store | Creative Led Programmatictmwi
This document discusses improving programmatic creative through dynamic creative optimization (DCO). DCO allows creating multiple iterations of an ad within one creative shell that can be optimized based on audience and performance data. The document recommends a three step process: 1) Build creatives ready for all screens and channels, 2) Make creatives personal through DCO and targeting, and 3) Share campaign results with creative teams to establish a feedback loop. DCO and data can inform creative elements like images, text, calls to action and URLs to optimize performance.
Steve Chester- Breakfast & Brains October 2013Brainient
This document summarizes the key points from a presentation on future digital advertising formats, brand effectiveness measurement, and viewable impressions.
The presentation evaluated the effectiveness of different ad formats on key brand metrics like awareness, message association, and purchase intent. It found that larger formats like billboards and wallpaper performed best for awareness early in the sales funnel, while skyscrapers and wallpaper led for purchase intent.
It also discussed the industry initiative to establish a viewable impressions standard to measure ads that are actually viewable to users. The proposed standard is that 50% of an ad must be in view for 1 second to count as a viewable impression. While viewability varies significantly now, the initiative aims to improve planning
Ben Shaw from Shaw Media presented on tablet opportunities. He discussed how tablet traffic is growing and complementary to desktop traffic. Shaw Media uses the web-based Roxen platform to design responsive sites that adapt to different devices. Their biggest challenge was getting video to work across platforms. They are monetizing tablets through sponsorships and digital packages that include impressions, directory listings, and display ads. Questions were taken at the end.
This document summarizes the services offered by AdGibbon for creating engaging rich media ads. They provide analytics on user interactions, creatives built to standards using HTML5 and responsive design. Their tool allows drag-and-drop creation of ads with various interactive formats like video, gallery, 360 views. They also offer dynamic ads updated in real-time from data feeds and bespoke builds with developers.
This document provides information about Mobile AdPix, a mobile advertising system that allows users to publish their own mobile advertising showcase and make money by charging businesses monthly or yearly fees to advertise. Key details include:
- Mobile AdPix allows users to publish picture and text ads on their own mobile website to showcase local businesses and professionals.
- Users can make money by charging advertisers flat monthly or yearly fees to feature on their mobile site, and users keep 100% of advertising revenue.
- The system provides tools to design, publish, and manage the mobile advertising site and ads. Users choose a domain name and categories to structure their site's content.
Here's an edited recap of my in-class presentation for the fourth session for the (2009) "Future of Advertising" course at the Minneapolis College of Art and Design (MCAD). This week we started a series of Building Blocks sessions--this first focused on digital production and Search. Big thanks to Jennifer Iwanicki for her guest speaking on strategic digital production and to Nina Hale for her insights and expertise in Search. Please note the Creative Commons license. Thanks. Jennifer Iwanicki's slides embedded within this presentation are copyrighted to Jennifer Iwanicki and Nina Hale's slides are copyrighted to Nina Hale.
Pyrotechnic Systems is a software technology firm that specializes in providing IT solutions and services based on Open Systems. They have developed several digital signage products for different industries including Neo Xtreme for advertising companies, Neo Xcorporate for corporate environments, Neo Xhospitality for hotels, Neo Xretail for retail stores, Neo Xcall for call centers, and Neo Xkiosks for interactive kiosks. Their digital signage software allows for centralized monitoring and control of displays across multiple locations and includes features such as video on demand, personalized messaging, and live data integration.
ReklamStore is a leading digital advertising platform that offers data-centric performance solutions for advertisers and publishers. It started as Turkey's first display ad network in 2007 and has since expanded to offer affiliate, video, mobile and native advertising solutions. It also specializes in audience targeting and has developed programmatic advertising platforms including a demand side platform, supply side platform, and data management platform.
The document provides information on AdAsia Digital Platform, an integrated marketing platform. It allows users to view multiple campaigns within a single dashboard. The platform includes demand-side platform (DSP) services for banner, video, and display ads. It also includes an influencer marketing platform called CastingAsia to help brands find and manage influencers. Additionally, the document discusses AdAsia's video production services and Ad network for delivering video and display ads to premium publishers.
BuzzCity's Publisher Mobile Monetization Programme.
A brief introduction to BuzzCity, a leading global advertising network for mobile developers (apps / mobi sites), bloggers, and mobile responsive websites focusing on emerging markets, to market and monetize their traffic via advertising.
1. The class discusses online advertising, focusing on common banner ad formats including sizes, types of functionality, placement, and measurement metrics.
2. Examples of banner ad storyboards and creative executions are presented to illustrate best practices for developing online advertising.
3. Students are asked to present digital ecosystems that integrate multiple online and offline platforms to create immersive advertising experiences for audiences.
This document provides information about Shazam's TV ad recognition product. It discusses the user experience of scanning a Shazam logo on TV with a smartphone to access additional content. It requests information from clients such as campaign details and audio files to enable Shazam extensions. It also outlines options for call-to-actions, results displays, and testing procedures.
The document is a presentation for Azmone that includes sections about their multipurpose design, vision, points of service, team, products, how it works, missions, and portfolio. It uses graphics, charts, and images to showcase their services which include e-commerce, customer service, and digital marketing. The presentation promotes Azmone as a company that helps clients through collaborative administration of markets via plug-and-play networks.
1. Get more profit by using our experience and unique formats
GUIDANCE FOR PUBLISHERS
2. Which formats should I use?
Standard Custom
750 x 100 px SiteSkin
468 x 60 px GameBOX
160 x 600 px FooterAd
CornedAd
300 x 250 px
PosterAd
Links + descriptions
Mailing
NOTE: PUBLISHER, please contact us!
We will advise and prepare the appropriate formats for your site.
3. Where to place ads?
In the place visible for the users
In the place where user is waiting for something to happen, e.g.
before loading a movie, before loading a game on flash games
websites, etc.
4. Standard advertising formats
750x100 | billboard 468x60 | baner 160x600 | skyscraper
300x250 | rectangle
120x600 „Please contact us if your site needs a display format in
different sizes”
„Remember about placing the codes in places visible to the
public”
5. Custom| FooterAd
FooterAd
FooterAd – this is a format, where the
bottom of the ad is adjacent to the You can adjust the colour bar to match
service footer. User can close this ad the colours of the website.
at any time.
FooterAd – it is a modern format, in which you can (if you want to) restrict the
display by “capping” for user or time for e.g. 15 seconds. This format is very
effective, because it appears on top of the website (it covers the rest of the
content) and is not annoying, as it can be easily closed.
6. Custom | SiteSkin
SiteSkin – clickable wallpaper, which appears
both on the left and right side of the
website.
7. Custom | GameBOX
GameBOX – advertising format in which you
can display a few advertising campaigns at
the same time in 150x100 format
Its main advantage is that it does not look like ads
and has a very nice appearance. In a such a small
form you can have a number of campaigns displayed
simultaneously.
8. Custom | PosterAd
PosterAd– large advertising format
individually adapted to the site. Sample sizes
are 700x448 or 699x389.
High eCPM
Ideal for websites similar to 69gag.com
9. NEW| CornerAd
CornerAd – a modern advert that
is displayed above the content of
the website, in the centre or on
the left or right hand side. This is
currently our most effective form
of advertising.
This ad format is so attractive and
Recommended compelling, that instead of closing
the window, user clicks on it and
registers.
First tests showed that CornerAd
format is several times more
clickable, than the Display format.
Example no. 1 Example no. 2
10. Custom | Mailing
Mailing – we can prepare a
“mailing” for you, which you can
send to the registered users of
your website.
Advantages – mailing is still one of
the most effective ways to attract
new players.
11. How does the panel work?
Page history – in this section you
Statistics – key features can check the ads statistics on our
website in a specified time
interval.
Settlement – in this section you
can generate a bill. The minimum
payout is 50 GBP.
Zones – in this section you can
check the statistics for the
specified zones, e.g. Skyscraper,
rectangle, etc.
Campaign distribution- using this
function we can check, which
campaigns were displayed on our
website and how effective are they.
12. How does the panel work?
Inventory and its key functions
Inventory – it is a place where we download the ad codes, which need to placed on
the website
Rozliczenia – w tej zakładce
możemy wygenerowad rachunek.
Minimalna kwota to 50 złotych.
The calling code – by clicking on this, you will be moved to the section, where you can
download the chosen code. When you place it on your website, the ad broadcast will
begin. This code should be downloaded in JavaScript Tag or Iframe Tag form.
Custom sizes are available upon request after contacting us.
14. Why us?
The biggest number of game campaigns in Europe
A large number of advertising formats
We will fill 100% of your space
Quick payouts 2-3 times per month, paid in maximum of 30 days!
There is no need to send us your bills through post – just send them
via e-mail
We frequently change our creations, which affects the increase of
eCPM
Personal contact with an advisor about advertising
(phone,email, skype)
15. Any questions?
Adrian Guzinski
Ad Network Manager
Skype: adrian.guzinski
M: +44 776 911 8433
E-mail:
adrian.guzinski@mellongames.com
Mellongames SA
Mysłowicka 2A
01-612 Warszawa
NIP: 7010259915
REGON: 142606847
KRS: 0000407529