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The Innovator’s Dilemna

          WDYK
        Melbourne
        2013-04-04
         @lenidot
The book
Clayton Christensen, 1997

RRP $18

Still relevant!
It’s about…
The failure of great companies to stay on top…

Despite doing everything right, like listening to
  customers, investing aggressively etc…

In the face of disruptive changes in technology
    and market structure…
The disk drive industry
A new product appears – low performance
But with attributes valued by some other
  (smaller) market
Time passes … the new product becomes
  competitive in what was the larger market and
  eventually displaces the incumbent
Desktop  Portable drives
OEM manufacturers:
  1. Design
  2. Build
  3. Sell
Conner:
  1. Sell
  2. Design
  3. Build
Vacuum vs Transistor radios
An example that is playing out now


          mongoDBvsMySQL
MongoDB

MongoDB is a popular open source NoSQL
database.

Intel Capital and Red Hat have invested in
MongoDB, bringing the total raised by the parent
company to $81 million.
What MongoDB users think…
What paying MySQL customers think…
What David Axmark, MySQL co-founder thinks…
The dilemna
• External customers drive internal resourcing
• Small markets don’t solve the growth needs of
  large companies
• Markets that don’t exist can’t be analysed
Why is this interesting?
If you’re looking for opportunity, this is fertile
   ground.

You work at a company that faces disruptive
  change.
MySQL vs NoSQL - The Innovator's Dilemna

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MySQL vs NoSQL - The Innovator's Dilemna

  • 1. The Innovator’s Dilemna WDYK Melbourne 2013-04-04 @lenidot
  • 2. The book Clayton Christensen, 1997 RRP $18 Still relevant!
  • 3. It’s about… The failure of great companies to stay on top… Despite doing everything right, like listening to customers, investing aggressively etc… In the face of disruptive changes in technology and market structure…
  • 4. The disk drive industry A new product appears – low performance But with attributes valued by some other (smaller) market Time passes … the new product becomes competitive in what was the larger market and eventually displaces the incumbent
  • 5. Desktop  Portable drives OEM manufacturers: 1. Design 2. Build 3. Sell Conner: 1. Sell 2. Design 3. Build
  • 7. An example that is playing out now mongoDBvsMySQL
  • 8. MongoDB MongoDB is a popular open source NoSQL database. Intel Capital and Red Hat have invested in MongoDB, bringing the total raised by the parent company to $81 million.
  • 10. What paying MySQL customers think…
  • 11. What David Axmark, MySQL co-founder thinks…
  • 12. The dilemna • External customers drive internal resourcing • Small markets don’t solve the growth needs of large companies • Markets that don’t exist can’t be analysed
  • 13. Why is this interesting? If you’re looking for opportunity, this is fertile ground. You work at a company that faces disruptive change.