In Brian's new book, he outlines therising threat of Digital Darwinism, thephenomenon that affects organizationswhen technology and society evolvefaster than the ability to adapt. It's morethan social media. It's the confluenceof disruptive technology and theevolution of consumer behavior. Briandepicts how leadership can surviveDigital Darwinism by understandingcustomer and employee behavior,their expectations, and how it differsfrom traditional consumers of the past.He reviews disruptive technology,innovative business models, and newopportunities. He also demonstratesbest practices and methodologies toalign the organization with a commonand meaningful vision and strategy, andshared objectives.
User expectations are the main driver and at the same time the most visible domain where digital transformation has an impact. But, in fact all businesses are going digital, and not just at their front end; health care, industry, utilities, public services, banks and insurance companies… The digital transformation becomes a matter of survival for the most of these organizations and represents a major challenge for its decision makers.
We will demonstrate how NRB can drive your digital transformation through services such as consultancy, integration, big data and mobility that leverage user experience, operational efficiency, information management as well as the evolution of your business models.
1er rdv des Etudes de l'e-pub SRI : "Tendances, Défis et Enjeux de la publicité online", un étude Perspectives Lab >> publié initialement sur http://www.sri-france.org
Présentation de Laurent Buanec, Head of New Media chez GroupM (WPP) à propos des formats publicitaires "in-game" à l'occasion de la conférence Pub et Jeux du 15/02/2012
Presentation from Brian Solis, Principle Analyst and Author, given at an exclusive Q&A and book signing hosted by Adobe in London on 12 July 2013.
During his talk, Brian examined:
- The rise of the connected customer
- How leadership can survive Digital Darwinism
- The Four Moments of Truth through navigating the evolving landscape of new consumerism
- How to align user experience with innovation and leadership in order to improve business performance and engagement
In Brian's new book, he outlines therising threat of Digital Darwinism, thephenomenon that affects organizationswhen technology and society evolvefaster than the ability to adapt. It's morethan social media. It's the confluenceof disruptive technology and theevolution of consumer behavior. Briandepicts how leadership can surviveDigital Darwinism by understandingcustomer and employee behavior,their expectations, and how it differsfrom traditional consumers of the past.He reviews disruptive technology,innovative business models, and newopportunities. He also demonstratesbest practices and methodologies toalign the organization with a commonand meaningful vision and strategy, andshared objectives.
User expectations are the main driver and at the same time the most visible domain where digital transformation has an impact. But, in fact all businesses are going digital, and not just at their front end; health care, industry, utilities, public services, banks and insurance companies… The digital transformation becomes a matter of survival for the most of these organizations and represents a major challenge for its decision makers.
We will demonstrate how NRB can drive your digital transformation through services such as consultancy, integration, big data and mobility that leverage user experience, operational efficiency, information management as well as the evolution of your business models.
1er rdv des Etudes de l'e-pub SRI : "Tendances, Défis et Enjeux de la publicité online", un étude Perspectives Lab >> publié initialement sur http://www.sri-france.org
Présentation de Laurent Buanec, Head of New Media chez GroupM (WPP) à propos des formats publicitaires "in-game" à l'occasion de la conférence Pub et Jeux du 15/02/2012
Presentation from Brian Solis, Principle Analyst and Author, given at an exclusive Q&A and book signing hosted by Adobe in London on 12 July 2013.
During his talk, Brian examined:
- The rise of the connected customer
- How leadership can survive Digital Darwinism
- The Four Moments of Truth through navigating the evolving landscape of new consumerism
- How to align user experience with innovation and leadership in order to improve business performance and engagement
CES 2015 : a review of main trends & innovationsCyrille CHAUDOIT
I’ve been 4 days at CES2015 and this is my review of what I’ve noticed, learned and also what I’ve been amused of. Obviously I’m not pretending doing an exhaustive work but my try is to share 2 or 3 key facts with you.
Révolution Digitale vs. DIGITAgiLE - Web2Day 2014Cyrille CHAUDOIT
le support de ma keynote sur la Révolution Digitale au Web2Day 2014. Pouvons-nous parler de Révolution Digitale ? "Se digitaliser" est un non sens. Il vaut mieux devenir agile avec le digital, car les révolutions sont d'abord une question d'Homme et d'évolution avant d'être permise par les outils... Retrouvons-nous sur Twitter : @cchaudoit
Ces innovations qui transforment le marketing (2013)Cyrille CHAUDOIT
LE FUTUR, C'EST (DEJA) MAINTENANT ! MARKETING RELOADED.
Découvrez ces innovations technologiques qui vont changer votre marketing dès 2013
(présentation du Club Innovation Marketing de G et A Links)
Réalité Augmentée, technologies sans contact (NFC), objets connectés, Big Data et marketing prédictif... Professionnels du marketing ou de la communication, votre quotidien n'a plus été à ce point à la fois en rupture et riche en opportunités depuis l'avènement d'Internet. SOYEZ PRÊTS !
>> CLIQUEZ sur les images contenues dans les slides pour consulter les sources
You can receive our Powerpoint slides by sharing this presentation and submitting your email at www.slidebooks.com | Digital Transformation Strategy Template and Training | By ex-Deloitte and McKinsey Consultants
Solving for X: Why the Future of Business is ExperientialBrian Solis
Products don't define a brand, experiences do. Brian Solis explains why companies must shift from product-centric strategies to cultivating outstanding experiences to remain competitive. By Judith Aquino, TeleTech.
11 Trends in the Future of Retail According to Brian SolisBrian Solis
Brian Solis Keynotes Acosta Leadership Symposium 2015: The concept of future retail is constantly evolving. But what isn't evolving as quickly is the understanding and widespread experimentation to bring the future to life today by mainstream retailers. Leading digital analyst, futurist and author Brian Solis shares his most important trends for retailers to embrace now. And, the good news is that no matter the date on this video, his words are as true today as they were then. Video Here: https://youtu.be/62OogreQpZA
26 Disruptive & Technology Trends 2016 - 2018Brian Solis
Introducing the “26 Disruptive Technology Trends for 2016 – 2018.” In this report, we’ll explore some of the disruptive trends that are affecting pretty much everything over the next few years at least those that I’m following. It’s not just tech, though. The report is organized by socioeconomic and technological impact.
Obviously, this is not an exhaustive list of every technology and societal trend bringing about disruption on planet Earth. What follows thought definitely affects the evolution of digital Darwinism, the evolution of society and technology and its impact on behavior, expectations and customs.
TalenCo forme vos équipes à l'impact du digital et des médias sociaux dans leur métier.
Comme chaque année, quelques cas d'école du cru 2012 sont à garder en mémoire pour ne pas glisser à son tour sur les médias sociaux, et savoir mieux rebondir...
Les femmes jouent ! Une étude Zylom pour décrire le phénomène des gameuses ou plutôt des GameHers. Présentée lors de la conférence Pub et Jeux le 15/02/2012
L’émergence d’une nouvelle consommation, une nouvelle donne pour les marquesCyrille CHAUDOIT
"L’émergence d’une nouvelle consommation, une nouvelle donne pour les marques". Comment la crise du pouvoir d'achat impacte-t-elle le comportement du consommateur ? Une étude CLM BBDO en partenariat avec Omnicom Media Group et Scanblog
qu'est-ce que l'efficacité 2.0 ? Comment mesurer l'efficacité des nouveaux modes de commuinication des annonceurs ? Comment mesurer l'efficacité du buzz sur Internet ? Voici une réponse proposée par SCANBLOG lors du séminaire de l'IREP (15 février 2007)
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
CES 2015 : a review of main trends & innovationsCyrille CHAUDOIT
I’ve been 4 days at CES2015 and this is my review of what I’ve noticed, learned and also what I’ve been amused of. Obviously I’m not pretending doing an exhaustive work but my try is to share 2 or 3 key facts with you.
Révolution Digitale vs. DIGITAgiLE - Web2Day 2014Cyrille CHAUDOIT
le support de ma keynote sur la Révolution Digitale au Web2Day 2014. Pouvons-nous parler de Révolution Digitale ? "Se digitaliser" est un non sens. Il vaut mieux devenir agile avec le digital, car les révolutions sont d'abord une question d'Homme et d'évolution avant d'être permise par les outils... Retrouvons-nous sur Twitter : @cchaudoit
Ces innovations qui transforment le marketing (2013)Cyrille CHAUDOIT
LE FUTUR, C'EST (DEJA) MAINTENANT ! MARKETING RELOADED.
Découvrez ces innovations technologiques qui vont changer votre marketing dès 2013
(présentation du Club Innovation Marketing de G et A Links)
Réalité Augmentée, technologies sans contact (NFC), objets connectés, Big Data et marketing prédictif... Professionnels du marketing ou de la communication, votre quotidien n'a plus été à ce point à la fois en rupture et riche en opportunités depuis l'avènement d'Internet. SOYEZ PRÊTS !
>> CLIQUEZ sur les images contenues dans les slides pour consulter les sources
You can receive our Powerpoint slides by sharing this presentation and submitting your email at www.slidebooks.com | Digital Transformation Strategy Template and Training | By ex-Deloitte and McKinsey Consultants
Solving for X: Why the Future of Business is ExperientialBrian Solis
Products don't define a brand, experiences do. Brian Solis explains why companies must shift from product-centric strategies to cultivating outstanding experiences to remain competitive. By Judith Aquino, TeleTech.
11 Trends in the Future of Retail According to Brian SolisBrian Solis
Brian Solis Keynotes Acosta Leadership Symposium 2015: The concept of future retail is constantly evolving. But what isn't evolving as quickly is the understanding and widespread experimentation to bring the future to life today by mainstream retailers. Leading digital analyst, futurist and author Brian Solis shares his most important trends for retailers to embrace now. And, the good news is that no matter the date on this video, his words are as true today as they were then. Video Here: https://youtu.be/62OogreQpZA
26 Disruptive & Technology Trends 2016 - 2018Brian Solis
Introducing the “26 Disruptive Technology Trends for 2016 – 2018.” In this report, we’ll explore some of the disruptive trends that are affecting pretty much everything over the next few years at least those that I’m following. It’s not just tech, though. The report is organized by socioeconomic and technological impact.
Obviously, this is not an exhaustive list of every technology and societal trend bringing about disruption on planet Earth. What follows thought definitely affects the evolution of digital Darwinism, the evolution of society and technology and its impact on behavior, expectations and customs.
TalenCo forme vos équipes à l'impact du digital et des médias sociaux dans leur métier.
Comme chaque année, quelques cas d'école du cru 2012 sont à garder en mémoire pour ne pas glisser à son tour sur les médias sociaux, et savoir mieux rebondir...
Les femmes jouent ! Une étude Zylom pour décrire le phénomène des gameuses ou plutôt des GameHers. Présentée lors de la conférence Pub et Jeux le 15/02/2012
L’émergence d’une nouvelle consommation, une nouvelle donne pour les marquesCyrille CHAUDOIT
"L’émergence d’une nouvelle consommation, une nouvelle donne pour les marques". Comment la crise du pouvoir d'achat impacte-t-elle le comportement du consommateur ? Une étude CLM BBDO en partenariat avec Omnicom Media Group et Scanblog
qu'est-ce que l'efficacité 2.0 ? Comment mesurer l'efficacité des nouveaux modes de commuinication des annonceurs ? Comment mesurer l'efficacité du buzz sur Internet ? Voici une réponse proposée par SCANBLOG lors du séminaire de l'IREP (15 février 2007)
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
1. LEWEB13
Brian Solis
“The future of innovation is
disruption: Moving from the
innovators dilemma to become the
dilemma’s innovator.”
Copyright www.briansolis.com (Twitter : @briansolis)
Transcripted live from #leweb13 by @cchaudoit
32. Future is a blank
page, and it
begins here. In
your heart »
Brian Solis
Copyright www.briansolis.com (Twitter : @briansolis)
Transcripted live from #leweb13 by @cchaudoit