1. Chris Traendly
Frank Zemick
Xinzhou Du (Portia)
Xinxian Ni (Eva)
2. The LARGEST online social network by late
2007
Experienced phenomenal growth
Continued to add new features and
innovations
3. Facebook releases its Facebook Platform
MySpace had to respond to the Facebook
threat.
Two options:
(1) Build our own proprietary platform
(2) Join OpenSocial
6. Information is more secure with
creation of own platform
Joining Open Social
may pose a privacy
risk
7. Differentiate itself from Google with
creating their own platform
Not be held to Google’s restraints
Provide a better fit with My Space’s specific
requirements
8. Huge uncertainty with what Google’s Open
Social platform would look like
The possibility of months before decisions
would be made
The possibility that the platform would not
materialize at all.
9. Q: Has money to cover the costs?
A: Fox Interactive turns annual profit; MySpace
revenue to top $800 million in fiscal 2008
(Larry Dignan)
News Corp loses $6.4 billion, but MySpace
revenue is flat in 2009 (Janet Thaeler)
10.
11. There is a possibility that the
company’s valuable corporate data
may be under the control of the
outsourcing vendor.
12. Applications designed for OpenSocial would
work without any major modifications on
any other site that joined the project,
including competitors such as
13. My Space will incur huge costs to
develop their own platform.
14.
15. My Space utilizing in-house
development they will make use of
various methodologies.
